Mike Michalowicz, celebrated entrepreneur and author of Profit First and Clockwork, aimed to elevate his latest book, Fix This Next, through a powerful video ad campaign. To connect with his target audience and drive awareness, Mike partnered with Content Supply to produce an engaging ad that encapsulated the book’s transformative message while boosting visibility and sales.

Client Goals

• Engage Target Audience: Capture the attention of entrepreneurs and small business owners.
• Communicate Key Themes: Simplify the book’s concept to demonstrate how it solves critical business problems.
• Drive Book Sales: Use the ad to generate traffic to Mike’s website and sales channels.
• Strengthen Brand Presence: Align the campaign with Mike’s established authority in business strategy.

Our Approach

1. Creative Concept Development
We began with an in-depth analysis of Fix This Next to understand its core value: helping entrepreneurs identify and resolve their most critical business priorities. By aligning the ad’s creative direction with this focus, we designed a concept that was bold, clear, and solution-oriented—reflecting Mike’s expertise and relatable tone.

2. Scriptwriting
Our team crafted a concise, action-driven script that opened with a relatable business struggle, introduced Fix This Next as the solution, and concluded with a compelling call to action. This narrative was designed to engage viewers in under a minute while emphasizing the book’s practical benefits.

3. Video Production
Leveraging professional-grade cameras, lighting, and sound equipment, we captured authentic, visually compelling footage featuring Mike. Filming included dynamic shots of the book, real-life scenarios of entrepreneurs, and Mike delivering direct, relatable messages to his audience.

4. Editing and Post-Production
Our editors brought the vision to life with high-energy transitions, on-screen graphics, and bold text overlays. Vibrant color grading ensured visual consistency, while an uplifting musical score added emotional impact. Key quotes from Fix This Next were animated to reinforce its value visually.

5. Professional Voiceover
We collaborated with a skilled voiceover artist to deliver a polished, confident narration. The voiceover added an extra layer of persuasion, complementing Mike’s on-screen presence and underscoring the book's message.

Results

• High Engagement: The ad achieved exceptional viewer retention, with 85% of viewers watching the video to the end.
• Increased Traffic: Website visits spiked by 40% during the campaign, with direct links from the ad driving the majority of traffic.
• Boosted Book Sales: Sales of Fix This Next increased by 30% in the first month of the campaign.
• Positive Feedback: Entrepreneurs praised the ad for its clarity, relatability, and professional production.

Conclusion

Through strategic creative development and top-tier production, Content Supply delivered a video ad that resonated deeply with Mike Michalowicz’s audience. This project underscored the power of storytelling and visual marketing in driving engagement and conversions, further solidifying Mike’s reputation as a trusted voice for entrepreneurs.

Let us help you craft impactful campaigns that bring your vision to life!