Funnel Gorgeous, a renowned group focused on empowering marketers with integrity-driven strategies, partnered with Content Supply to capture the multi-day Marketer’s Heart event in Orlando, Florida. The event, hosted by Julie Stoian and Cathy Olson, centered around building beautiful marketing with integrity and purpose. Content Supply’s role was to capture the attendee experience, testimonials, and the event’s vibrant energy in a same-day video production to promote a high-ticket coaching product.

Objectives

• Capture the Essence of the Event: Document the event experience and attendee emotions.
• Promote Future Products: Produce a same-day video to drive excitement and prepare attendees for the high-ticket coaching product being sold on stage.
• Enhance Event Engagement: Showcase the heart of the Marketer’s Heart community, centered on integrity in marketing.

Approach

1. Pre-Event Planning

• Understanding the Vision: Worked closely with Funnel Gorgeous to understand the purpose of the event and key messages, ensuring the video aligned with their brand values of integrity and purpose in marketing.
• Storyboarding the Coverage: Created a plan to capture key moments, such as attendee testimonials, b-roll footage of the event experience, and the excitement surrounding the event.

2. Event Coverage

• On-Site Filming: Our team captured dynamic footage, including b-roll of attendee interactions, the high-energy atmosphere, and emotional moments throughout the event.
• Real-Time Editing: The video was produced on the same day, allowing us to showcase a polished video the very next day that conveyed the excitement and anticipation of the event.

3. Post-Production

• Video Editing: Edited the footage to create a fast-paced, compelling narrative that captured the emotion of the event, focusing on the community-building aspect of the Marketer’s Heart.
• Highlighting Testimonials: Integrated attendee testimonials and reactions to emphasize the impact of the event and align with the brand’s message of integrity and purpose in marketing.

Results

• Event Success: The same-day video production successfully built momentum and excitement, helping attendees connect with the event’s message and the upcoming coaching product.
• Enhanced Brand Perception: The video reinforced Funnel Gorgeous’s commitment to integrity in marketing, generating trust and loyalty from attendees and viewers.
• Increased Engagement: The video generated buzz on social media, resulting in greater visibility for the brand and increased anticipation for future events and products.

Our partnership with Funnel Gorgeous in producing the Marketer’s Heart event video showcased the power of same-day video production in capturing event energy and engaging attendees. By focusing on the core values of integrity and purpose, we were able to help Funnel Gorgeous effectively promote their brand and upcoming offerings, while providing attendees with an unforgettable experience.