Teachable, a leading platform designed for creators and educators, partnered with Content Supply to develop an animated social media ad promoting their upcoming virtual event, the "Journey to Create Summit." The goal was to drive awareness, registrations, and leads for the summit. Through a combination of dynamic animation and a targeted social media strategy, Content Supply helped Teachable generate over 50,000 leads and thousands in trackable sales.

Project Objectives

• Increase Awareness for the Summit: Design an eye-catching, engaging animated ad to promote the virtual summit across social media platforms.
• Drive Registrations: Encourage sign-ups for the summit by clearly showcasing the value and benefits of attending.
• Generate Leads and Sales: Capture leads for future Teachable marketing campaigns and drive sales through the summit promotion.
• Strengthen Brand Identity: Position Teachable as a trusted and creative platform for entrepreneurs to grow and scale their businesses.

Strategy

Animation & Design
Content Supply's video production team crafted a dynamic animated social media ad that captured the essence of the "Journey to Create Summit." The animation utilized compelling visuals and clear messaging to effectively communicate Teachable’s value proposition: empowering creators with the tools they need to scale their businesses and maintain creative freedom.

Targeted Social Media Distribution
The animated ad was strategically distributed across Teachable’s key social media channels, including Instagram, Facebook, and LinkedIn. Content Supply worked closely with Teachable’s team to identify the best target audience: entrepreneurs, creators, and those interested in business growth. The call-to-action (CTA) in the ad drove users to register for the summit and explore what Teachable had to offer.

Results

Content Supply’s strategic video production and social media strategy led to remarkable results:

• Leads Generated: 50,000+
• Trackable Sales: Thousands in revenue from summit sign-ups
• Audience Engagement: High engagement levels across platforms, resulting in increased brand awareness and positive feedback.

The success of the campaign demonstrated Content Supply's ability to create high-impact video content that resonated with the target audience and effectively drove results for Teachable.

The "Journey to Create Summit" campaign, developed by Content Supply, resulted in over 50,000 leads and significant revenue generation. By leveraging engaging animation and a focused social media strategy, Content Supply helped Teachable enhance their brand presence, increase registrations, and successfully promote the summit. This campaign showcases Content Supply’s expertise in delivering results-driven video content that aligns with client goals.