Project Overview
Princess Cruises, a global leader in luxury travel, sought to spotlight the personal journeys of their dedicated team members to humanize their brand and celebrate their employees’ passion for exceptional service. Through their “People Stories” series, Princess Cruises partnered with Content Supply to create a compelling documentary on Michelle Lagman, whose inspiring career exemplifies the company’s mission.
Meet Michelle. This Is Her Story.
Michelle Lagman’s passion for travel began in childhood, when she transformed jumbo cards into imaginary airline tickets, dreaming of adventures around the world. Her career started in the airline industry, where she honed her customer service skills for over five years before joining Princess Cruises. Her dedication to creating memorable travel experiences, combined with her vibrant personality, mirrors the values Princess Cruises upholds—bringing to life the spirit of The Love Boat era.
Objectives
The “People Stories” video aimed to:
- Showcase Exceptional Service: Highlight Michelle’s role in ensuring every guest experience is extraordinary.
- Humanize the Brand: Share Michelle’s journey to embody Princess Cruises’ values and mission.
- Inspire and Engage: Connect with audiences and inspire employees and future team members through Michelle’s story.
Our Video Production Approach
The project was developed using our signature storytelling process:
- In-Depth Interviews
We conducted interviews with Michelle, delving into her transition from the airline industry to her current role with Princess Cruises. Her passion for travel, commitment to service, and personal anecdotes formed the foundation of the narrative. - Visual Storytelling
By combining footage of Michelle interacting with guests, working onboard, and engaging in candid moments with stock visuals of Princess Cruises' iconic experiences, we crafted an emotional and visually stunning story. - Editing for Impact
Our team carefully edited the footage to create a seamless narrative. On-screen text emphasized key moments, while background music underscored the emotional tone of Michelle’s story. The final cut aligned perfectly with Princess Cruises’ high standards and brand values.
Outcomes and Impact
The “People Stories” video featuring Michelle Lagman achieved remarkable results:
- Enhanced Brand Image: Showcased Princess Cruises’ culture of excellence and customer care through a relatable and inspiring story.
- Higher Engagement Rates: Social media engagement increased as audiences resonated with Michelle’s heartfelt journey.
- Employee Motivation: The video inspired Princess Cruises’ staff, reinforcing the value of their contributions.
- Recruitment Success: Potential team members were drawn to Princess Cruises' commitment to fostering employee growth and delivering extraordinary guest experiences.
Conclusion
Michelle Lagman’s story exemplifies the impact of authentic storytelling in connecting brands with audiences. By highlighting her journey, Princess Cruises reinforced their dedication to providing unforgettable travel experiences and celebrated the people who make it possible.
Through Content Supply’s “People Stories” service, Princess Cruises continues to demonstrate that their most valuable asset is their people—delivering human-centered narratives that inspire loyalty and engagement worldwide.
