Holland America Line partnered with Content Supply to create People Stories, a series that highlights the personal journeys of its employees. One featured story focuses on Jessica Schumann, showcasing her passion and commitment to her role within the organization.

Client Objective

Holland America Line aimed to:

• Humanize the Brand: Highlight authentic employee stories to create emotional connections with customers and employees.
• Enhance Recruitment: Showcase the company’s culture to attract like-minded talent.
• Expand Brand Influence: Use storytelling to engage audiences and extend the brand's reach.

Our Approach

Content Supply’s People Stories service was designed to craft engaging narratives that center on the individuals behind the brand. Jessica Schumann’s story exemplified the approach:

Key Production Elements:

1. In-Depth Interviews: Conducted with Jessica to uncover her personal and professional experiences at Holland America Line.
2. Daily Life Footage: Captured Jessica’s interactions, responsibilities, and passion for her role, offering a glimpse into her daily life aboard the ship.
3. Global Perspective: Integrated stock footage showcasing the worldwide reach of Holland America Line, reinforcing its diverse and inclusive culture.
4. Editing and Narrative Crafting: Developed a cohesive story that balanced Jessica’s journey with the broader values of Holland America Line.

Jessica’s Story Highlights

Jessica Schumann embodies dedication and passion in her role. From managing day-to-day challenges to fostering meaningful connections with guests and colleagues, her journey reflects the supportive culture and opportunities provided by Holland America Line. Her story emphasized:

• Professional Growth: The opportunities she has embraced to grow and succeed.
• Company Values: How Holland America Line supports and motivates its employees.
• Global Experiences: Her ability to travel and engage with diverse cultures, enriching her career and life.

Production Challenges

• Balancing Personal and Corporate Narratives: Ensured Jessica’s individuality shone through while aligning her story with the company’s ethos.
• Highlighting Everyday Excellence: Made routine responsibilities visually engaging and inspiring.

Results

The video showcasing Jessica’s story delivered significant impact:

• Increased Engagement: Generated higher views and interactions on social media and internal platforms.
• Enhanced Recruitment: Attracted potential employees by authentically showcasing the supportive culture at Holland America Line.
• Stronger Brand Connection: Strengthened emotional ties with audiences by celebrating the dedication of team members like Jessica.

Jessica Schumann’s story is a shining example of the passion and commitment found among Holland America Line employees. Through Content Supply’s People Stories service, her journey was brought to life, effectively humanizing the brand and reinforcing its reputation as an exceptional employer and global leader in the cruise industry.