Entrata, a leader in property management software, partnered with Content Supply to develop custom animations that enhanced user engagement and simplified platform navigation.
Objectives
- Simplify Complexity: Create animations that clearly demonstrate software features and workflows, making them accessible to all users.
- Enhance Engagement: Improve user onboarding and training experiences with visually appealing, interactive animations.
- Reduce Support Queries: Provide intuitive visual guides to empower users and decrease reliance on customer support.
Challenges
- Complex Functionality: Communicating intricate property management processes in a clear and concise manner.
- Brand Consistency: Ensuring the animations aligned with Entrata’s established visual identity.
- Diverse User Base: Designing animations that resonate with users of varying technical expertise.
Solutions
Phase 1: Conceptualization and Planning
- Conducted collaborative workshops with Entrata to understand their target audience and strategic goals.
- Developed detailed storyboards outlining each animation’s sequence to ensure clarity and purpose.
Phase 2: Design and Development
- Interactive UI Animations: Showcased step-by-step navigation through software features.
- Explainer Animations: Simplified workflows for tasks such as property management and data integrations.
- User Journey Visuals: Illustrated common user paths to streamline onboarding and training.
- Maintained brand consistency by adhering to Entrata’s design guidelines.
Phase 3: Implementation and Testing
- Integrated animations into Entrata’s software and website.
- Conducted rigorous testing to ensure cross-device and browser compatibility.
- Incorporated beta user feedback to refine animations for maximum clarity and engagement.
Results
- Improved User Engagement: Users reported a deeper understanding of Entrata’s features and greater confidence navigating the platform.
- Reduced Support Queries: The availability of visual guides significantly decreased the volume of common user inquiries.
- Enhanced Onboarding: New users experienced smoother transitions, leading to faster adoption of the software.
Content Supply’s custom animation services helped Entrata transform complex software functionalities into engaging, user-friendly visual content. By aligning with Entrata’s strategic goals, we delivered high-quality animations that enhanced user satisfaction and streamlined onboarding.
Looking to improve user engagement through custom animations? Partner with Content Supply to turn your vision into dynamic visual solutions.
