Run Like Clockwork (RLC) is a renowned business consulting and training company co-founded by Adrienne Dorison and Mike Michalowicz. They specialize in helping entrepreneurs streamline their businesses to run efficiently, allowing them to achieve more by doing less. Through their Accelerator Program, RLC empowers business owners with actionable tools and strategies to optimize operations and achieve sustainable growth.

Project Goal
Run Like Clockwork sought to create a high-converting promotional video for their Accelerator Program to inspire entrepreneurs to enroll and take the first step toward operational efficiency.

Services Provided by Content Supply

1. Creative Concept Development
   Content Supply collaborated with Adrienne Dorison and the RLC team to understand their unique approach to operational efficiency. Through in-depth consultations, we conceptualized a video that highlighted the pain points entrepreneurs face, such as burnout and inefficiency, while showcasing how the Accelerator Program provides transformative solutions.
2. Scriptwriting
   We developed a persuasive and engaging script that encapsulated the program’s core benefits, supported by the expertise of Adrienne Dorison and Mike Michalowicz. The script was crafted to resonate with overwhelmed business owners and convey RLC’s credibility in the operational efficiency space.
3. Video Production
   Our team utilized professional-grade equipment and dynamic filming techniques to create high-quality visuals. The video featured authentic moments with Adrienne and program participants, testimonial clips, and relatable business scenarios to build trust and engagement.
4. Editing and Post-Production
   Content Supply’s editing team meticulously curated the footage, adding dynamic transitions, on-screen text highlights, and custom graphics. We integrated engaging animations and music to maintain viewer attention while emphasizing the program’s key benefits.
5. Optimization for Digital Platforms
   The video was optimized for social media, email campaigns, and website integration, ensuring the highest engagement and conversion rates across platforms.

Results

• Increased Enrollment: The Accelerator Program video led to a significant boost in sign-ups, with a measurable increase in website traffic and conversion rates.
• Audience Engagement: The video resonated with RLC’s audience, capturing attention and motivating viewers to take action.
• Brand Authority: The professionally produced video reinforced RLC’s position as a leader in operational efficiency training.

Conclusion
Content Supply’s collaboration with Run Like Clockwork resulted in a high-impact promotional video that not only amplified the Accelerator Program’s reach but also inspired entrepreneurs to prioritize efficiency and growth. By leveraging strategic storytelling, polished production, and engaging visuals, Content Supply delivered a marketing asset that continues to drive enrollments and embody the RLC brand’s mission.