Seabourn Cruise Line

Seabourn Cruise Line is a pioneer in the ultra-luxury cruise industry, renowned for its intimate small-ship experiences. With a fleet of meticulously designed vessels carrying between 264 and 600 guests, Seabourn offers all-inclusive, oceanfront suite accommodations and personalized service. Operating on all seven continents, Seabourn delivers award-winning itineraries, gourmet dining, and unique expeditions, including cutting-edge luxury adventures aboard their purpose-built expedition ships, Seabourn Venture and Seabourn Pursuit. Their commitment to luxury, adventure, and environmental stewardship sets them apart in the world of travel.

Seabourn Cruise Line faced the challenge of effectively showcasing their unparalleled ultra-luxury experience and expanding their reach to a new generation of affluent travelers. Despite offering a unique blend of small-ship intimacy, world-class service, and transformative expedition adventures, they struggled to communicate their brand’s full value in an engaging way across modern digital platforms. To maintain their industry-leading position, Seabourn needed a fresh content strategy that would captivate discerning audiences and highlight their innovative offerings while emphasizing their commitment to sustainability and exploration.

To help Seabourn Cruise Line reach more adventure-loving, luxury travelers, Content Supply stepped in with a thoughtful, creative approach. We started by really getting to know Seabourn's audience and taking a close look at their existing content. Our goal was to bring the elegance and excitement of Seabourn’s cruises to life, both online and beyond.

Using our full-service content expertise, we produced breathtaking videos that captured the magic of exploring the world on a Seabourn ship—from the elegant suites to thrilling expedition adventures. We also launched engaging podcasts to connect with travel enthusiasts and position Seabourn as a leader in luxury and exploration.

On top of that, we created interactive content and educational webinars to draw in curious travelers and boost interest. With everything from stunning visuals to compelling storytelling, our team made sure Seabourn’s brand not only looked incredible but resonated deeply with potential guests, driving real engagement and getting more people excited to experience ultra-luxury cruising.

To elevate Seabourn Cruise Line’s digital presence and captivate their target audience, Content Supply executed a strategic, phased approach over six months. Here’s how we did it:

Step 1: In-Depth Discovery & Research

We kicked off the project with a comprehensive discovery phase. Our team dived deep into understanding Seabourn's brand, target market, and key differentiators in the luxury cruise industry. We analyzed competitors, studied audience behavior, and reviewed existing content to identify opportunities for improvement.

Step 2: Content Strategy & Planning

We developed a cohesive content strategy tailored to Seabourn’s goals of showcasing their ultra-luxury experience and unique offerings, like expedition travel and all-inclusive services. This strategy outlined a multi-channel content plan, featuring engaging video content, captivating visuals, and compelling podcasts.

Step 3: High-Impact Video & Podcast Production

Our production team went on-site to capture the essence of Seabourn’s cruises. We created cinematic videos that highlighted everything from lavish suites to breathtaking destinations. Simultaneously, we produced a branded podcast series featuring travel experts and stories from seasoned Seabourn guests.

Step 4: Content Distribution & Digital Marketing

By following this structured approach, Content Supply successfully elevated Seabourn’s brand presence, sparking interest among luxury travelers and showcasing their exceptional experiences in an unforgettable way.

The results of Content Supply’s collaboration with Seabourn Cruise Line were impressive and measurable, clearly demonstrating the impact of our content-driven strategy:

1. Website Engagement: Organic website traffic increased by 35%, with a 50% boost in time spent on key pages highlighting Seabourn’s luxury offerings. Bounce rates dropped by 20%, reflecting higher audience engagement and interest in their services.
2. Video Content Performance: Our cinematic videos showcasing the unique Seabourn experience amassed over 500,000 views across multiple platforms within the first three months. These videos had an average engagement rate of 75%, indicating that viewers stayed engaged for the majority of the content.
3. Podcast Reach: The branded podcast series achieved over 100,000 downloads in just two months. Listener retention rates were high, with 80% of the audience listening through to the end of episodes, showcasing the appeal of Seabourn's stories and expert insights.
4. Social Media Impact: Social media engagement rates improved by 40%, with content shares and interactions driving greater visibility. Seabourn's Instagram following grew by 15%, and posts featuring video and podcast content saw double the engagement compared to previous posts.
5. Lead Generation & Bookings: The strategic content distribution campaign led to a 25% increase in inquiries about Seabourn’s cruises, and early indicators pointed to a 10% uptick in bookings attributed to our integrated marketing efforts.

These metrics highlight how Content Supply's approach successfully enhanced Seabourn Cruise Line’s digital presence, engaged their target audience, and drove tangible business outcomes.

Seabourn came to Content Supply seeking help with multi-department video production project, campaigns and marketing initiatives. We produced on-brand original video across multiple global offices, ships and destinations worldwide. Operating in a multi-year partnership, we helped Seabourn generate millions in views, impressions and sales.

As a trusted Video Production partner, here are some of our top projects.

• Mission and Values: Global video production across multiple ships and offices.
• Seabourn Spotlight: Product highlight talk show series for internal communication updates to over 100,000 employees.
• Seabourn Stories: People stories featuring diverse employees and crew members from around the world.

Content Supply has streamlined video production for Seabourn and managed projects of varying scope, from single post-production only social assets to large-scale full service video production campaigns. As Seabourn expanded and diversified business strategies, Video Supply adapted and helped lead the video marketing strategies in partnership with stakeholders from the executive team to ship onboard crew members and officers.

About Seabourn:

At Seabourn, we are passionate about travel. We believe that traveling for pleasure has a redemptive power that enriches people’s lives. And we believe that people should travel well.

Cruising on a Seabourn ship is unlike any other form of travel. The experience is luxurious, yet relaxed — elegant, yet casual — sumptuous, yet understated. Our intimate ships visit the most desirable destinations worldwide, sailing to the heart of landmark cities, as well as to hidden gems where larger vessels cannot follow.

Our ships attract interesting people, who seek to share experiences beyond the expected in places beyond the ordinary. Our acclaimed staff offers a unique style of heartfelt hospitality that is sincere, thoughtful and personal.

Seabourn pioneered small-ship, ultra-luxury cruising, and continues to represent the pinnacle of that unique style of travel. Our fleet of intimate, all-suite ships, carrying between 458 and 600 guests each, sail to the world’s most desirable destinations at their peak seasons. On board, guests are served by an award-winning crew numbering nearly as many as the guests, hand-picked and extensively trained to deliver Seabourn’s signature style of thoughtful, personalized and heartfelt hospitality. Seabourn’s ships attract accomplished people who enjoy traveling well, and sharing fun and adventures with other interesting people. A great many of them have found the Seabourn cruise experience to be their preferred method of travel, and return regularly to sail with us again and again. We would welcome the opportunity to explore whether that might be true for you.

In 2009, Seabourn again raised the bar with the debut of Seabourn Odyssey, hailed as “a game-changer for the ultra-luxury segment.” Although larger than the original Seabourn sisters, Seabourn Odyssey carries just 458 guests and offers a wealth of amenities made possible by the highest ratio of space per guest in the cruise industry, including the largest spa on any luxury ship and generous private verandas on 90 percent of her suites. Seabourn Odyssey has since been joined by two identical sisters, Seabourn Sojourn in 2010 and Seabourn Quest in 2011. Our first 600-passenger ship, Seabourn Encore, was delivered in 2016 and a second 600-passenger ship, Seabourn Ovation, was delivered Spring 2018.

Our expanded fleet allows us to offer the award-winning Seabourn experience to more travelers, in more cruising regions than ever before. No matter where in our wide world you want to travel, we offer you the opportunity to see it all in perfect elegance and ease — to travel well — aboard the best small ships in the world.