TikTok has been steadily growing in the past few years and became one of the most downloaded apps of 2019 and the decade. It has already surpassed Twitter in the number of active users and has completely changed the way we create and consume video content.
Creating videos on TikTok is easy, but more complex videos with better production and editing are going viral faster. Get familiar with the best practices and attributes that make TikTok content appealing and engaging so you can grow your presence.
The first and most important question to ask yourself is if your audience is there. TikTok’s demographic originally consisted of ages 16 - 24, however, that is becoming more diverse everyday. As for gender usage, the U.S. women account for 61% of TikTok users.
Take Advantage of Trends
Before you start creating random content, take some time to look around at what other creators are doing. You’ll want to get an idea of what content is getting the most attention. TikTok’s algorithm prioritizes content based on popularity and the number of views. Utilize trending hashtags and memes to create relevant content appealing to their target audience.
Plan Your Content
The secret to TikTok marketing is consistency, just like any other social media platform. Decide how often you can realistically create content, then figure out when, how often and what you’ll post. One of the most important things to remember is this platform is intended to be fun and entertaining. It is the perfect opportunity to let your audience see different sides of your company. Ready to start filming but not sure which equipment to use?
Entertainment vs. Promotion
While TikTok offers an opportunity to inform and entertain your target audience, there is also the necessity to promote your brand. TikTok is about fun and entertainment, however, it’s ok to have a goal for each video. Just have a plan to reach that goal in a way that feels natural. After you have a following, bring in more promotional posts, including tutorials with your product, people interacting with merchandise, or exclusive offers.
Boost Awareness with Partnerships
The use of influencers can help set your products apart by getting real people with a built-in following to advertise your brand. Creating a partnership with an influencer can help boost brand awareness and visibility. When an audience follows someone and trusts them they are much more likely to believe in the product they are seeing. Influencers can help connect your products with the consumer by demonstrating products, offering promotions, and providing links to merchandise from their posts.
Timing is Everything
If your video is too short, your message can be vague and unclear. If your video is too long your viewer may lose interest before the essential information is displayed. Videos that fall between 21 and 34 seconds are ideal for video ads to be effective. To create an ad that will connect with your audience and drive conversions you need to maximize your message within this timeframe.
TikTok Ad Specs
- 62 percent of TikTok users in the US are between 10 and 29 years old, while only 7.1 percent of users are over the age of 50.
- 90 percent of all TikTok users access the app on a daily, while spending an average of 52 minutes per day browsing the app.
- 3 of 5 TikTok’s ad options are full screen, which means you can better captivate viewers with their full attention and potential for click-through.
- 3 of 5 TikTok’s ad options are full screen, which means you can better captivate viewers with their full attention and potential for click-through.
- Aspect Ratio: 9:16.
- Resolution: 720 x 1280px, 640 x 640px, and 1280 x 720px.
- Length: 5 to 60 seconds, but 9 to 15 seconds is recommended.
When deciding how to advertise on TikTok, consider the trends that are making waves. Be sure to utilize the metrics offered through TikTok to analyze how your content is being received and be flexible to adapt to changing trends.
Always try to keep your content light and fun because that is the main goal of this social media platform.
Your brand can experience increased visibility and growth through creative marketing and responsive strategies.
