Master Video Marketing: Essential Steps to Kickstart Your Success

You’re new to video marketing! You’ve decided that you want to get started and have even done some brainstorming around your topic.

Great! Now what?

Are you ready to put pen to paper, so to speak?

Are you ready to create your first video?

We’re going to go step by step and break down the different parts of a video so you don’t miss anything.

Brand Video

Brand videos are usually the first kind of video people think of when they hear “video marketing.” They’re the “This is [brand name]” promotional videos that you see on websites or social media platforms. Their goal is to introduce your brand and tell your audience about who you are, why you do what you do, and what sets you apart from your competitors.

Humans are psychologically wired to love stories, whether it’s of the boy-meets-girl variety or the let’s-save-the-world-while-blowing-up-cars variety. This is equally true in the video marketing world. Telling a story is one of the most effective ways to capture consumer interest and build brand loyalty. These videos are often called brand videos because you’re not telling just any story—you’re telling the story of what your brand is and why people should care.

Brand videos can be short or long, but they are typically 2 minutes or shorter and have a run time between 30 seconds and 1 minute.

They tell a story while incorporating your most important messaging points: your mission statement, your call to action, and how you set yourself apart from the competition. They can be created by professional video production companies, an in-house designer, or even by you if you have the right tools.

If you're having trouble thinking of an idea for your first brand video project, here are some questions that can help you get started:

1. Who are the people behind your company? Make it personal.
2. How has your product or service evolved over time? Tell a historical narrative.
3. How would your product or service change the life of a stranger on a street? Address some universal needs.

Informational Video

Informational videos are just like explainer videos, but with a specific focus on helping someone accomplish something in particular.

We’re constantly bombarded with information and social media alerts, and we can barely keep up. It’s no wonder that even the biggest companies are struggling to get their content seen.

But there is one strategy that can help your content stand out from the crowd: informational videos. Informational videos give facts and statistics about a situation, but they leave it up to the viewer to draw conclusions.

It works because everyone is inherently curious, and they want to learn new things. Videos are engaging because they make people think. All you have to do is present them with information and statistics, and they’ll make the connections themselves. What do you have to gain by taking this approach? You could increase your click-through rate by 96% or get a 59% boost in views among executives!

How-To Video

We know you’re great at what you do, but if everyone already knows that, why are they still coming to your website?

How-to videos show potential customers that you have the answers to their questions. You don’t have to waste time telling them about yourself—just get straight to the point! How awesome is that? Make a quick tutorial introducing potential customers to your field and over time, see them turn up in person to learn the next steps. You can even skip your introductory spiel and get right down to the good stuff!

So share your knowledge with the world and we’ll all be better for it.

Explainer Video

Explainer videos are exactly what they sound like—videos that explain something (usually complex) in a way that is easy to digest.

These types of videos are great for getting people excited about your brand who might not know much about it yet, or for making sure your audience understands new products you release without having to read a long sales page or tutorial.

Promo Video

Are you looking for a way to give your business a boost? Do you want to find a new way to connect with customers? Are you wondering how to make your company memorable?

Creating a promo video is the answer! Making a video can be an effective way to promote your brand or product, build your community, set yourself apart from competitors, and more.

Here are some things to think about when creating your video:

1. Where will the video be shown? Is it going on YouTube, Facebook, or Instagram? What other platforms do you want to use it on?
2. What is the purpose of the video? Is it meant to advertise your products/services? Do you want it to showcase something in an informative way? Is it more of a testimonial or endorsement video?
3. Who is the audience for this video? Who will be watching and how can you reach them with this video?
4. What is the best approach for this kind of video? Are there any templates already available that have been proven successful for your industry or type of business? What kind of personalization is appropriate here?

Creating a promo video can be an engaging, cost-effective marketing tactic. It's important to remember that making a promo video doesn't have to be

That's A Wrap!

If you want to get started with video marketing in a way that’s right for your business, Video Supply is here to help. We have the knowledge and passion to help you every step of the way, from storyboarding to production. So schedule your consultation today, and together, we’ll figure out how to get your business to become the popular choice for your customers around the world.