SEO, or Search Engine Optimization, is the practice of enhancing content and websites to appear prominently on search engines, primarily Google. This involves a variety of strategies, including keyword research, content optimization, backlink building, and on-page and off-page optimization. SEO is essential because it drives organic traffic, improving brand visibility without paid ads. By ranking higher on search engine results pages (SERPs), brands establish credibility and attract users actively searching for relevant products or services.
SEO is ongoing and requires regular content updates, technical improvements, and analytics monitoring to adapt to search engine algorithm changes. Brands that excel in SEO benefit from consistent web traffic, higher conversion rates, and improved user trust.