Content marketing is the creation and distribution of valuable, relevant, and consistent content to attract and retain a target audience. This strategy builds brand authority and nurtures customer relationships by delivering information that solves problems, educates, or entertains. Key formats in content marketing include blogs, videos, social media posts, white papers, and infographics.

The content is strategically aligned with brand values and tailored to various buyer journey stages, from awareness to purchase. Successful content marketing boosts brand awareness, generates leads, and nurtures prospects into customers. It focuses on long-term value rather than direct sales, fostering audience trust and loyalty over time.