Peter Gregory: Four Chord Digital Marketing

Peter Gregory: Four Chord Digital Marketing

Peter Gregory is the founder of Four Chord Digital Marketing. Four Chord specializes in both organic and paid search marketing to give a more holistic approach to the search marketing space. They believe a strong strategy revolves around a healthy mix of paid and organic search as well as the many other digital spaces such as social media, email marketing, display banners, and retargeting to name a few.Welcome to the Content Supply Podcast! Our guest is Peter Gregory, the founder of Four Chord Digital Marketing, after many years working in Digital Marketing. His passion and expertise for SEM make him an integral part of any Digital Marketing team. He is also a Qualified Individual for Google Partner that manages multiple PPC campaigns and ensure the clients or companies that he worked for are using up to date SEO best practices. In this episode, we will find out why he formed Four Chord, the story behind the name of his brand, and his perspective on how to identify what content are allies and why it is hard to put a price tag on one piece of content. Peter shares his tips on how to creating a killer content, the tools he uses to look for data and how to use the data to then drive more traffic and engagement. Moreover, he explains his role in the company as a marketing expert to see the whole picture and being able to put in the talents needed for each specific roles, to support the digital marketing efforts. For someone who wishes to build a digital marketing business, Peter kindly shares his thoughts on what is the first step someone has to take and the reason behind it. “Everybody's got to work together but they all have their own specific expertise that lets the product flourish.”This episode is brought to you by Content Supply. Supplying brands with ongoing quality and effective custom content. www.contentsupply.com[/vc_column_text][vc_accordion][vc_accordion_tab title="CLICK HERE TO READ THE FULL TRANSCRIPT OF THE EPISODE" tab_id="1525254563-1-16"][vc_column_text]Welcome to the Content Supply Podcast. I'm Dallin Nead and each episode we bring you an inspiring brand, creator or message to help you discover how you can experience success and your business. As we unpacked stories and strategies about all things content and growing a successful brand. So this is just the whole discovery process for all of us. We feature a variety of different brands on the show from entrepreneurs, entertainers, copywriters, marketers, coaches, athletes to designers, filmmakers, photographers and many more. All brand owners all creators. So it's my belief as with many others that every company is a content company. And has to be one to stay relevant and competitive. Because let's be honest the internet is so full of brands that it can be very easy to get lost in a crowd. So quality and effective content really separate you. That's why Content Supply was created to supply brands with ongoing custom content so they can engage with their customers by providing value telling stories and making more sales. And when we say content, I'm talking about video, audio and written or image all and everything in between, all those. Content creation and building a business is really hard. You never finish the building and creating even after you experience some success, you have to keep going on the journey. Content supply was created to be a resource, a community and a solution to fill that large gap of content. So thanks for joining the show. Now let's get to the interview.Dallin Nead : All right so on the show today we have Peter Gregory. He is the digital marketer and founder behind Four Chord Digital Marketing. So I'm just going to go ahead and read the about us, kind of a synopsis version from his website. So Peter says that at Four Chord they specialize in both organic and paid search marketing to give a more holistic approach to the search marketing space. They think a strong strategy revolves around a healthy mix of paid and organic search as well as the many other digital spaces such as social media, Hema marketing, display banners and retargeting to name a few. They get in front of the eyeballs that are searching for what you offer. So I literally just read that verbatim minus searching out the wee that they are from their website. But that's really what it is. Peter is a very smart guy who's really doing well with local business advertising. That is his big focus and what he talks about in our podcast which is really, really fascinating is the number crunching and the data side of digital marketing something that many can't overlook by focusing just on what's on the outside versus what's underneath the hood. And so he really digs in deeper a little bit into this. But he does more so in what he services and provides to his clients. And so without further ado, ado, ado, ado let's get into the interview. First off just thanks for joining today, seriously.Peter Gregory : Yes. Of course, man and I'm excited.Dallin Nead : Awesome. So tell me, give me like a quick overview of Peter Gregory. Tell me about your brand and--Peter Gregory : Ok yeah. So in the end of 2015 I started my own digital marketing company called Corkcord, Corkcord Digital Marketing. Love music, so to kind of incorporate I really wanted to be more about me and the Four Chord you know kind of came from like a basis of a ton of songs you know, are based around kind of like a fundamental four chord. You know there’s obviously a lot more stuff to be done with that but that's like the same thing kind of my philosophy in marketing and digital marketing in particular. There's a lot of people who like hear the term Vescio and they freak out about it. They don't really understand it quite well and you know, it really comes down to fundamentals the market you know, the basics of real basics of marketing and then you're just doing it from a digital standpoint. And so that was kind of the synergy there behind that one be very much me, and my love of music kind of pulled into that. So that's where I decided on the name. And ever since then it's been going really well. The wide range of clients from wires to a lot of home service, HUAC, window companies, solar installation companies, do some e-commerce as well. But a lot of, lot of stuff on the local businesses like the local small, medium-sized businesses you know kind of helping them navigate their way to the digital world. And rather than focusing on all these crazy numbers and you know technically difficult things for them to understand there's really like focus on the one thing almost and the ROI. How much money in my spending to get you know, X amount of dollars so and making sure it makes sense for them. So that that really was my old dragging all up to them because there are tons of different you know, there's so many different metrics that I look at on a daily basis as far as traffic where we're getting the traffic, how we generate traffic but the end of the day it isn’t doing anything you know are the eyeballs that are going in front of, are they actually going to pay for the services that they're selling and how does it make a money at the end of the day. So I can go over all the metrics with them all day long. But half the time they don't really care what they really care was like, “Oh, I've given you a hundred bucks I need to make a thousand bucks”Dallin Nead : A hundred dollars.Peter Gregory : Yeah.Dallin Nead : Well in that leads me to a great question too, where that our privacy applies to your certain areas of digital marketing. But let's say on the content side you know where your creating blogs or videos or images how you work with the brand to identify what the content are allies? So let's say a brand invests a thousand dollars a month in content and they, how do you guarantee that they'll get 10, 20, 30 thousand dollars in return.Peter Gregory : Well it's kind of more looking like an overall piece of the pie. The whole digital market by the content is critical for it because if the content is not good enough, people aren't going to you know, use it. Now it's hard to necessarily put a specific dollar amount to, “Oh, this piece of content needs X amount of dollars.” And that’s just specifically made like a video made for ad service that we know we can actually track and see, OK how many times that was viewed, after the view they actually looked over to search and bought. But, but that people don't really do. It's not like last click contribution anymore for a lot of the stuff, it's just part of the funnel. If you look at it's crazy how much you'll see. OK this piece of content was viewed and they read this and then they saw an ad and they saw a display banner. Because, because we pixel them now and we're calling around and targeting ads and now it went to the Facebook page and you know, so there people are absorbing content in so many different ways. But is that Facebook ad gonna necessary have a great specific our way from being like the last click that somebody did. And now probably not because most people are on Facebook and social media to socialize not, they're not buying those. Now they're searching for something they're more directly looking for you know something that they're probably more likely to buy. So if you look at as an overall picture you may say, “Oh, that Facebook advertising is not working.” Well no, it was. If you look at in the funnel and everything, it's almost like a billboard you know by somebody you know, but it's more targeted because these they've searched out for what they're looking for and now you're just reminding them, “Hey remember you needed, you needed this locksmith service.” You know they still need it. OK, that gives, it's an extremely targeted billboard is still there keeps the brand top of mind. I think there are some other ways we can measure also specifically content that's like, like text and video links when we're looking to do basically outreach and build links to the site because that foundation is kind of a Vescio or Oxycontin you know on-site SEO stuff and then making sure that you're getting other websites to link you. Well how many places are going to link you? You don't know from anybody and you contact, “Hey link to my site.” Great. Now you have to provide some actually really killer content for them to want to make to you. And then you have made it known that this content exists. So you can start, draw some metrics there. Right. OK great. Really took a piece of content that is a great resource page and it would be great for children looking at astronomy or something. We're contacting teachers and people that have websites that would potentially link to this because it's actually a good piece of content. You know it's really critical that—Dallin Nead : So how do you make that killer piece of content? So I mean he's speaking that to online, I mean there's a local level obviously there's a more global level when you're on a, you know your base online. There's a mixture of data, there's a mixture of creative. How to qualifying quantify content that's killer, that's effective and impactful?Peter Gregory : Well, like specifically resort pages are really, really good especially when you're going after, try and go after authoritative links so a page that has good content on it but also links out to a lot of great resources, like so if it was something about something, have a cool angle about you know what you're going about, then also have like specific links to NASA's or the world. All the top, top leaders in whatever piece of continents it’s about you know, like it just really encompass not just text. Make sure you know, include imagery, infographics, videos just the more robust you can build it out the better. People are going to stay on that page longer. They're going to find it more initially and then people like you know, everybody different. I prefer to read but a lot of people don't like to read it , they much rather watch a video or look at infographic about it and you know, those things are also easily shareable, especially on our landscape now where you have you know, places like Reddit and all of that you know, things can go viral actually very quickly without a whole lot of efforts sometimes, you know, depend on how good that piece of content is so, seeing how some of the metrics like you know how many people view obviously are you know, are big one, how many people are hit the pages. The nice thing is with like you know analytics and stuff, you can easily tell what pieces of content are doing well on your site, how long people are staying on them, are they actually reading, are they going to other pages on your site after reading that content like, are they’ll be interested in more. And then you can start fine tuning that content and when you start saying, “Hey you know, there's a lot of balanced people were hit in this thing and 20 seconds later they're leaving.” Then we need to catch them up with something and up a little bit more, all that makes them want to stay longer and read more. Basically, the people are the judge of that you know, and we can start seeing what they're doing because we have analytics and the metrics and showing where they are and what they're doing, all that kind of stuff.Dallin Nead : What kind of tools can you use to organize that data and actually make a useful? Because there's just so much data out there and actually organize it into something that is understandable not only for yourself but a way you can just show the client so it's not super complicated, simple and you can actually show that it's being impactful.Peter Gregory : Yeah I mean I would say analysts is probably the best tool you're ever going to find as far as what's going on, on your own.Dallin Nead : Google Analytics?Peter Gregory : Yeah Google Analytics specifically. And the thing is you know most clients, they aren't going to understand that there's just so much, I mean, I know people have done this for 10 years and still have barely scratched the surface of understanding what analytics says but there are some quick ones that you can really get to. I usually had about 5 or 6 like things I'll go through, when I, each explaining analytics. But then makes it, look, forget about all this fluff that you're never going to realize, but go check out the behavior what people, are there any pages they're hating on your site, what they're doing on the site, how long they’re staying on the site with bounce rate that kind of stuff. And then just to sort the traffic sources. Where is that traffic coming from, are they coming from, is it coming from Google search, is it coming from paid search, is it coming from Facebook, is it coming like all the different referral places out there, I mean you give this piece of content. Hey look, it's like these 2 days because it was also tagged, tag and Reddit for those 2 days and some of it has waves, so it might not have a long shelf life on some of these, but on some cases that you need you know, for it be, for it to be effective. But I would say definitely Google Analytics and I find tuning like specific locations especially between in the behavior and the behavior sections and then the sources.Dallin Nead : So for Four Chord and your agency and your focus on digital marketing, how do you partner with content creators from the branded content creators? What is, what is your moment there and how do you use the data to then drive more traffic and more engagement?Peter Gregory : Well first of all as you know I try to stick with people who specialize in specific fields like those guys, a design guy does infographics. OK, so now, and so, I’ll have a pool for just those guys and maybe a pool of videographers that I deal with, the video editors and then obviously content writers, copywriters and stuff so you know, just over the years you know develop relationships with many different and know kind of their strengths. So I'm not going to expect my video got to be a great writer trying to kind of go with their expertise and then kind of put things together like are kind of more like act as a product manager at that time and say okay this is the direction we want to go, this is what I need from you, this is what I need from you, this is what I need from you and then I'll kind of be the master mixer at the end and put it all together and piece it all together you know, I think work well. Or you know, other web developers I have their work closely to that have an understanding of how would go about business and how I manages our content to give them the freedom to use that as well. Dallin Nead : So you use your marketing expertise to kind of see the whole picture and then put in the talent and the resources where they need to fill it. Like you know videographers, copywriters and place them where they need to be, to support the digital marketing efforts. Peter Gregory : Yes, absolutely.Dallin Nead : Okay.Peter Gregory : Exactly, I mean I think that's important, like with any business to know you're strict like you know, think about it like a general contractor and then hiring outside contractors you know, you know had an electrician and the bomber and the drywall got you know, everybody's got to work together but they all have their own specific expertise that lets the product flourish.Dallin Nead : Totally. And I totally see where it came from, it's interesting because as I'm building Content Supply as a business, it's a similar approach but it's on, I've been talking recently and developing the idea behind “Content Are Alive”. But what that means is that there is a there's a creative side and then there's a data side or like a math side to the kind of digital marketing echo chamber or whatever you want, I mean world. And that way where someone like you and Four Chord Digital is your expertise lies in the math side, the numbers side, the data side that really drives and measures the results. And then although you do have content knowledge, you partner with them, the content or the creative to help get it open and execute on the content. And it's really fascinating to have that oversight whether you sit like for me I'm more on the creative side or the content side and you sitting on digital marking side and seeing how by necessity you have to marry the two together. It's not like--Peter Gregory : Absolutely.Dallin Nead : --on the content side you're doing it just for the creative experience and you know like the artists on the side of it, it's like I want art just to create art. It's not self-driven.Peter Gregory : No it is not. You have to find the balance there. Because I totally get it. I'm a musician for like, and I like to play my music. I wouldn't want to go back and play cover but that's what was paying bills, you know that's what would, you know people want you to come to their party and play their cover music on, that what they're paying it, people, you know like my crappy punk songs that I was playing with them that corner with my buddies. But at the end of the day, you know, that's obviously why it didn't work out. You know I have other ideas. You have to really unique, that is tough because a lot of times when you have different types of thought processes that you have analytical perspective, the creative and I feel like I had like a little bit of the world that's what helps me like you know, manage it correctly. But you have some people that are just, they're just creative and they are all for the sake of art and don’t really realize how that you know, so if you make a suggestion to them, “Hey I need you to make this changes.” And they got hurt, like, “This is, no, this is my art piece”. And I like, you know--Dallin Nead : Wow, exactly.Peter Gregory : On the other side you know, they got 2 and a little boy and I don't understand at all like you say you have to have a healthy marriage.Dallin Nead : Well and you know, you’ll only get nowhere honestly if you want to build a business out of the creative, out of the content, you have to have the math side, the data side, the business, cell site whatever you want to call it. There's all these different names for it because your businesses either are going to fail because you know you lack in the sales-driven aspect or you're just going to kind of meander and not really have any kind of growth. You'll just kind of have that set mix and I think there's, there's still a disconnect with a lot of those who are the pure artists at heart versus those to see the artistic you know, you can experience the art in the, in the experience of whether it's producing content or just doing that creative side. But inevitably you have to deal with the data and deal it and get partnered with someone who knows the numbers and knows how to put that those numbers in action. And so you talked about how you deal primarily with local clients. Why, why the choice to go with the local side?Peter Gregory : When I meant, look I didn't necessarily mean local, like regional Santa Clarita. I meant businesses that are local based business like, so they are location based like, OK they might be in Carrozza California but their business pretty much you know Sonoma County, you know all that surrounding area. So businesses are local service businesses kind of what I meant more or less so like the plumber in Los Angeles or the locksmith in Santa Clarita or you know it doesn't matter like they have a home base or they have maybe a service area of 50, 60 radius miles or so. Some people have multiple offices, multiple locationsDallin Nead : In any state location, it's just they provide their service or product to the local West.Peter Gregory : Yeah okay I guess that’s what I meant by that.Dallin Nead : So tell me then more about with these locally based clients that you do digital marketing service for. Tell me about some case studies like how does the work you do in digital marketing space impact their sales and their bottom line. Peter Gregory : Yes. So you know this, everybody kind of, there is different, I have different packages and stuff I offer, but basically SEO and PPC are kind of my biggest one. Social media also. But on the SEO side we're constantly, that's heavily content. You know the PPC side isn't so much. There's an initial content going into landing pages and testing different types copy of that kind of stuff. But you know maybe some additional video work on the page site. But yes we're probably where the heaviest the most important content. Having that really killer content is probably the most important part for that all sort of social media. But when we're talking about the website you know it's all about, all right, what keywords, we have to start thinking about the words that people would be searching for whatever service that is and then sometimes you know, industry, people are in the industry have these industry terms that only people in the industry would know. Maybe not like the local the person actually looking for the service wouldn't interesting enough as a result to a company who sells like custom top notch and wheels for cars. And I was already sitting there ranched like that you know. And then it turns out that wheels is like a little bit more about in the shop that they were missing on like 40 percent of traffic. They weren't in even focus on ramps. When I got was the first thing I thought. I’m not a car guy. So you know there's a mix. But I was able to look at some data say OK well you put all your content is all about wheels great, this custom wheels, this custom wheels. Now look at all the traffic your missing out because you don't have anything about ramps and a lot of the average people are thinking these are ramps like I would think the wheel is the ramps with the tire on it and all that. You know I don't know. You know that's just it was just an interesting thing where we found a whole bunch of area where we could have really easy gains just by changing up the strategy a little bit.Dallin Nead : Well that sounds, that sounds like you have to put your mind in that of the customer and understand. I mean that's what you did. I mean you put yourself into the fact that, I think of different words so you have to dumb down the words or use alternative words to make sure that if I'm the customer and if I'm worth searching or just searching for the product I need to find in order find the right words or just that company to provide that product. And you got to think like the customer.Peter Gregory : Yeah and there's also really great tools that Google provides that your Keyword Planner's one and then Google Trends is awesome. That's a really good one. Checking out Google Trends then you can actually see a couple of keywords compare them to each other what are people one of the trends going hey people are starting to search for this instead of this. You know that's going down, this is going up, we need to shift gears. But there's, there's some really great tools out there that are free to assist with this stuff so can start, start with some seed keywords think, OK these are things that I would think of, and then we will tell you, well people that are searching for leads also are searching for these terms and you so you get like, you basically feed it some seed keywords and you get all these other data backup, okay this is how much search volume is, how much this--. And then that's where you can start really developing contents, start coming up with content, I guess a developing content. Now you know what people are searching for, how much competition level there is out there, how hard it's going to get to rank. OK what do we need to do and where can we find maybe some of the low hanging fruit first you know and now people are searching so differently with their phones and they're talking directly into Siri, Alexa all those types of things. So now you're getting searches that are really long kill versus somebody who's just maybe like just looking for a plumber service rather than just “Plumber in Santa Maria.” Maybe, “I need a 24 hour emergency plumber because my pipe just burst at 2:00 am, so I'm looking for--“ maybe even talking right into your phone, “Find a, find an emergency plumber open right now, near me.” you know. So it's like a weird long tail phrase that probably hasn't really been seen before in some cases because people you know, talk to their phones so differently now, it’s just changing the searches. Well now you can just start taking advantage of that. A lot of them “Near me searches” are a really big time for local stuff.Dallin Nead : Wow that’s really good insight. I mean, that is the power of voice. It is only going to increase, obviously.Peter Gregory : Yeah it's only going to get bigger.Dallin Nead : Like Britain has its place but you think of like Amazon's Echo. And you know, you know from Siri on your phone to Echo or Alexa and that, that capability to tap into that AI, the intelligence that they can share that information and understanding that process of what's required to become out, come up on the search results and get that attention that you need.Peter Gregory : Yeah.Dallin Nead : Yeah.Peter Gregory : Yeah. I'm sure the stats even bigger now especially more of that. It used to be, it was like 20 percent of all searches every single day, Google never seen before.Dallin Nead : Wow.Peter Gregory : That's a big number and that's only going to be, that's got to be even bigger I would think now or at least you know, maintain that percentage because of the fact the way people are doing voice search you know, they're talking it so differently rather than just typing in “Plumber Los Angeles” you know. They're searching differently and I think search, if people are using search engines smarter too, they actually understand what they're looking for than they might be a little bit more precise. But I think voicing is definitely a game changer I think and it's going to continue to do so.Dallin Nead : That's really it. So how do people discover your services?Peter Gregory : That's a great thing, I’m marketing my company, I’m not doing any marketing for myself. I mean, I have you know, I have my site. And I do you know that you stay on top of like social media and people that you know in the industry and stuff like that. But most of the time, I've been doing this for so long and I've had no contact. And I also work like the last agency I worked with. I still have really good friends with them and they you know, they simply, they will pass along stuff that they got because they've got it. What we're there to do more traditional, and they really love the production. You know there it is video production they do ton of that stuff. That's where they really like their space to be. So when it comes to some of the digitals like especially the technical stuff you know they'll just, they’ll basically outsource it to me. So Julie and I, I'll just like label my services for them but most of them, most of the clients have all come from I’ve either work with them in the past, they know somebody who's worked with me in the past. Right now I've had to actually admit the point. Having to look at how I'm going to grow and expand. I always claim, “Oh, I always do this myself.” Well now I've got my dad involved. He does, he's a really good Wordpress Developer and my daughter she's part of the business and help me. She basically does admin stuff, work for, accountants and stuff like that. She's, she's like OCD and I take advantage of that. Her organizational skills are far, far better than mine. But you know, now I’m changing, I’m at this point where I have to think about growth and now I do what I want to grow and how big do I want to grow, how many people do want to take on, is that really going to be advantageous for me to do that or am I kind of cool where I'm at right now so I’m kind of weird by means where I think I'm going hyper I do want to take on a little bit. I don't want it to be huge. That's one thing I don't want to have 30 employees and have to work you know. You know I just I don't want the headache of that I kind of like being I kinda do my own thing at my own time whenever you know. But I think that could help some more companies and obviously people that would you know working with me you know, being able to make some more money as well so, I would get there, would be some areas I'd like to stand. And eventually it will probably come to me having to do some marketing to actually have some sales guy you know involved if that's going to be the case.Dallin Nead : Yeah. Well yeah and that's fascinating too because I think there are so many entrepreneurs and companies in your boat where they have receive, I mean marketing doesn't need to be massive push for their own brand because they receive those referrals, those referrals or they get that constant, that constant work that and the need to expand, I mean you're making enough to thrive you know, in progress and now you're looking to grow so as kind of like an ending per diem thought to those who are just starting out or getting into building a digital marketing business. What do you recommend? Like where do you begin? What's kind of a square for Step 1?Peter Gregory : Well, you know especially in the digital marketing realm, I would say you start to make sure you have the proper, go to Google, do all the certifications you can get because they have plenty of resources. And not only that, they are like, I'm a Google partner meaning I can do monthly get together where Google actually provide insight into some of the products of a new stuff coming out to clients or project respected clients. You get, get it up in their directory where people are actually looking for someone in your group, AdWords Certified you know agency, they'll actually refer your business. I think that's a good place for people to start. So as long as you do this and the tests aren't that bad. You know I think that for the most part you know you can mock around for about an hour, hour and a half and you know, a day. And I think they update every, every two years you need to be re-updated or whatever but it gives you a foundation where people that don't know you from anywhere that these contracts that you've at least past the guidelines that Google sets for their own products like you know, to use, to use analytics properly. So if you have those it kind of gives you that little badge of honor. I think that helps it would help what people did in digital marketing. A lot of people don't think about, “No, I know what I know, I don't need to do the test.” OK yeah but the person doesn't know you, doesn't know that about you and tell your group and then they're going have to spend money with you to test it when they don't know if you really understand the basics. So I think that's the place to start. I think the, like with anything just having integrity it goes a long way. Just be honest upfront. Don't try to tell somebody you're going to be able to rank them number one overnight or the next two days or you know just be honest. This is what it's going to take. Here's what I've done in the past, hopefully I can-- And you know people are starting on, starting completely from scratch at least he's done something in this world before. Maybe it was working for another company doing it but like you, they say and this is the kind of stuff I did before. Here's what I was able to do. We went from rangking nothing in the top 100 results to we have these 50 keywords sitting here because of the work I did here here, here, here. You know those are things that I think yeah go far than just business in general.Dallin Nead : I like that, I like it a lot. How do you how do you define success for yourself?Peter Gregory : That, that’s interesting one. I mean obviously you know, obviously financial assets is important enough to be able to support my family, the kids and everything you know, my household that's all that you know, that’s important to me but ultimately I like being able to have like my time as I like to, I play hockey you know with my brothers Roger, that you know should not get too old to be out there. And I like to, I like being able to have weekends away or go out you know, OK I'll take my cargo, applications all that stuff. Those and being able to do all that stuff is-- And you know the beauty of the team is if I ever really needed to, pop over a laptop on as long as I have Wi-Fi connection somewhere, I can work. You know I don't have to be set. I don't have to change a desk you know for 9-5 and be like you know, some people don’t have, no problem with I do that for a lot of years that I love the flexibility now that they have that flexibility sometimes means I am up at 3 am working and you know working on something that has to be done. So I take the good with the bad. Ultimately if I can have the freedom to enjoy my life, that's, I think the most important.Dallin Nead : That's solid. Well Peter this is awesome. Thank you so much for making the time. Peter Gregory : No problem man.Dallin Nead : Yeah you're staying busy with so many clients and that's so-- Yeah totally, let’s keep in contact.Peter Gregory : For sure, yeah, absolutely man. Because I know, I know your skill level too, so your skill set. We could, sure there's some, some way there could be some more synergy beyond these things, this is cool though.Dallin Nead : Yeah well, and I goes back to I was saying about the card turn all right, like I'm serious like I'm at the point where I banned the creative guy, I banned kind of the artist side and I'm become more realistic to actually grow and provide even more results for the clients I do have. It's, I've got to call in a numbers guy like someone who knows data, who knows digital marketing so—Peter Gregory : YeahDallin Nead : When I do get to that point in the near future let's, we should sync up and talk—Peter Gregory : Yeah, for sure.Dallin Nead : Because I need that wisdom and that strategy called in for me or so.Peter Gregory : Cool. And you know you got my information each time you have like something pops up, you have question about anything feel free to shoot up now. I mean I might not respond that second but I'll get back to you as soon as I can, totally.Dallin Nead : Cool. Hey, thanks Peter. We'll talk soon.Peter Gregory : Awesome man cheers take care.Dallin Nead : Cheers, take care.

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