Amber Housley is a creative business coach and marketing expert who empowers female entrepreneurs to build thriving businesses while cultivating a sweet, joyful life. Her signature event, The Sweet Life Sisterhood, is a multi-day retreat designed to inspire and connect like-minded women through workshops, networking, and uplifting experiences. Amber approached Content Supply to capture the energy, creativity, and sisterhood of this event through professional video production and editing services.

Project Goals

The primary objective was to produce engaging video content that highlighted the essence of The Sweet Life Sisterhood event. Amber wanted to:

• Showcase the community and connection built during the retreat.
• Create promotional content for future events.
• Document key moments, such as workshops, speaker sessions, and candid attendee interactions.
• Develop high-quality assets to share on social media, her website, and in marketing campaigns.

Our Approach

To meet Amber’s goals, Content Supply developed a comprehensive video production plan that included:

1. Pre-Production
   • Conducted a discovery session with Amber to understand her vision, brand, and audience.
   • Crafted a detailed shot list to capture event highlights, including scenic shots, speakers, attendees, and the overall event ambiance.
   • Coordinated logistics such as filming schedules, equipment needs, and team assignments to ensure smooth execution.
2. On-Site Video Production
   • Deployed a small, agile team to film the event, maintaining a low profile to avoid disrupting the retreat experience.
   • Utilized professional cameras, lighting, and audio equipment to ensure high-quality footage.
   • Captured:
     • Speaker presentations and workshops.
     • Candid moments of attendees networking and connecting.
     • Styled event décor and branding elements.
     • Testimonial interviews with attendees and Amber.
3. Post-Production
   • Edited hours of footage into a series of polished videos, including:
     • A 2-minute highlight reel capturing the essence of the event.
     • 30-second teaser videos optimized for social media platforms.
     • Individual testimonial videos featuring attendee feedback.
   • Added branded graphics, animations, and transitions aligned with Amber’s visual identity.
   • Integrated background music and sound mixing to enhance the emotional impact.

Challenges and Solutions

• Capturing Authenticity: Maintaining the organic feel of the event was crucial. Our team focused on blending into the background to capture candid moments naturally.
• Tight Turnaround: Amber needed edited videos promptly after the event. We streamlined our post-production workflow, ensuring delivery within two weeks.

Results

‍Content Supply’s video production and editing services delivered impactful results:

• Amber used the highlight reel to sell out the next The Sweet Life Sisterhood event within weeks of its release.
• The videos boosted engagement on social media, with a 25% increase in views and shares compared to previous campaigns.
• Attendee testimonial videos became valuable tools for building trust and credibility among Amber’s prospective clients.
• Amber reported increased inquiries about her coaching services, directly tied to the professional quality of the video content.

Content Supply’s partnership with Amber Housley demonstrates the power of video storytelling in elevating event marketing. By crafting compelling visual narratives, we helped Amber amplify her message, engage her audience, and grow her business. Whether it’s a small retreat or a large-scale conference, Content Supply is committed to creating premium video content that resonates and delivers results.