Beth Gulotta, founder of NYC Therapeutic Wellness, collaborated with Content Supply to create and scale a video podcast series that positions her as a thought leader in mental health and wellness. Focused on breaking societal norms and fostering authentic conversations, the podcast episode "The Power of Being Single: Practicing Gratitude & Rejecting External Narratives" dives into the modern challenges of dating while emphasizing personal growth and self-acceptance.
The Challenge
NYC Therapeutic Wellness sought to:
- Expand its reach through engaging video content.
- Establish Beth Gulotta and her team as trusted voices in mental health and dating topics.
- Encourage meaningful conversations about navigating life’s pressures with confidence and gratitude.
Content Supply’s Approach
- Podcast Show Production
- Concept Development: Partnered with Beth and her team to develop a podcast framework focused on thought-provoking discussions around mental health, dating, and societal expectations.
- Professional Filming: Captured candid yet polished conversations featuring therapists Lauren and Julie. The filming process emphasized a relaxed atmosphere to foster authenticity.
- Video Strategy
- Designed a content strategy to maximize engagement by structuring the podcast into digestible chapters. Each segment explored relatable themes such as dating challenges, societal timelines, and the perks of being single.
- Created visuals and overlays to highlight key takeaways, enhancing the viewer’s learning experience.
- YouTube Marketing
- Edited the video into a full-length podcast for YouTube and short clips optimized for social media platforms.
- Implemented SEO-driven titles, tags, and descriptions to improve discoverability.
- Encouraged viewers to engage through thoughtful calls to action, such as subscribing for more episodes and sharing their own experiences in the comments.
Key Highlights from the Episode
- Rejecting Societal Expectations: Lauren and Julie shared insights on breaking free from societal pressures, such as egg-freezing timelines and dating app culture.
- Practicing Gratitude: The therapists emphasized the importance of embracing the single phase of life as a time for self-discovery and joy.
- Real-Life Frameworks: Both guests offered actionable frameworks for reducing the stress of dating, prioritizing mental health, and approaching relationships with a positive mindset.
Results
- Increased Reach: The video podcast resonated with audiences, driving meaningful conversations online and boosting NYC Therapeutic Wellness’s visibility.
- Thought Leadership Growth: Beth Gulotta positioned herself and her practice as a trusted authority in wellness and modern dating struggles.
- Community Engagement: Viewers praised the relatable topics and actionable advice, with many sharing their own experiences in the comments and on social media.
Conclusion
Through its video podcast services, Content Supply helped NYC Therapeutic Wellness create a platform that fosters meaningful dialogue and challenges societal norms. This project exemplifies the power of well-crafted video content to educate, inspire, and build stronger connections with an audience.
Ready to scale your brand with impactful video content? Contact Content Supply to get started!
