Client: Pure Pest (via Scroll Agency)
Industry: Home Services / Pest Control
Agency: Content Supply
Service: UGC (User-Generated Content) Video Production
Overview
Pure Pest, a leading pest control company focused on providing safe, effective solutions for homeowners, partnered with Scroll Agency to enhance their digital marketing efforts. To help drive new leads and establish stronger brand trust online, Scroll engaged Content Supply to produce authentic User-Generated Content (UGC) videos that would resonate with Pure Pest’s target audience: families and homeowners seeking fast, reliable pest control services.
The goal was to create natural, customer-focused videos that highlighted Pure Pest’s effectiveness, professionalism, and peace-of-mind service — all in a relatable, story-driven UGC style ideal for today’s paid social and organic content strategies.
The Challenge
The pest control industry often faces a trust barrier: consumers want to feel confident that the service is not only effective but also safe for their families and pets. Traditional corporate ads often come off as too salesy or clinical.
Pure Pest needed authentic, personal storytelling — real customers sharing real experiences — to overcome skepticism and build immediate trust with prospective customers scrolling through Instagram, Facebook, and TikTok.
The Solution
Content Supply designed a UGC production plan to bring Pure Pest’s customer success stories to life in a human, relatable way. Our approach included:
- Talent Sourcing: Selecting real homeowners and creators who could genuinely speak to the importance of pest control services.
- Flexible Prompting: Crafting soft scripts that focused on authentic testimonials, homeowner relief, and service satisfaction.
- Remote UGC Production: Coaching creators to capture natural self-filmed videos showcasing their positive experiences.
- Editing and Optimization: Light editing to retain authenticity, platform-friendly formatting, captions, and simple CTAs driving inquiries and bookings.
The videos told relatable stories about pest issues being solved quickly and safely, emphasizing Pure Pest’s reliability and customer-first approach.
The Process
- Creative Briefing: Worked closely with Scroll Agency and Pure Pest to understand their brand voice, key messaging, and target homeowner concerns.
- Talent Management: Identified creators who could represent genuine family and homeowner perspectives.
- Self-Style Filming: Guided creators to film natural videos capturing their “problem-to-solution” experiences.
- Post-Production: Edited videos for clarity, mobile-friendliness, and high engagement, including overlay text highlighting trust points and service benefits.
- Delivery: Delivered multiple ready-to-publish UGC assets optimized for ad testing, paid social campaigns, and website embedding.
Results
- Higher Engagement: UGC videos consistently outperformed traditional brand creative, with higher click-through rates and time spent watching.
- Stronger Brand Trust: Authentic customer stories helped Pure Pest build immediate trust with new audiences, leading to a boost in lead generation.
- Versatile Content: The UGC assets were used effectively across paid media, organic social, and landing pages, amplifying Pure Pest’s digital marketing reach.
Conclusion
By producing authentic, relatable UGC videos, Content Supply helped Scroll Agency and Pure Pest connect with homeowners in a way that traditional advertising couldn't. The videos showcased real customer experiences, strengthened brand credibility, and drove meaningful results — helping more families feel safe and secure in their homes.
Want UGC that builds trust and drives real leads for your brand? Let’s Create Together ➝
