Owll App, a fast-growing platform for connecting users with expert advice and insights, needed fresh, authentic video content to drive brand awareness and app downloads. To help them stand out in a competitive market, Owll partnered with Content Supply to produce high-quality User-Generated Content (UGC) videos that captured real, relatable experiences with the app.

Our goal was to create scroll-stopping, native-style video content that would resonate on platforms like Instagram, TikTok, and Facebook—where authenticity and storytelling outperform polished ads.

The Challenge

Owll needed content that felt natural and trustworthy, without looking overly scripted or commercial. They wanted to showcase how easy and rewarding it is to use the app, while highlighting its unique value propositions: expert access, instant answers, and real-world advice.

However, creating compelling UGC that feels both genuine and strategic requires a clear balance of planning, scripting, and the right creators.

The Solution

Content Supply developed a full UGC strategy for Owll, including:

• Sourcing relatable, on-brand creators who aligned with Owll’s target audience.
• Writing flexible, story-driven scripts that allowed for improvisation and personal touches.
• Directing each creator virtually to maintain authentic performances.
• Editing the final videos with light, native-style cuts, captions, and app-driven CTAs.

The result was a library of engaging short-form videos perfect for paid ads, organic social media, and landing pages.

The Process

1. Creative Brief: We collaborated with Owll to define the app’s key messages, target audience, and video use cases.
2. Talent Sourcing: We matched real-world creators who could deliver a natural, trustworthy vibe.
3. Content Production: Creators filmed self-style videos using our flexible prompts and examples.
4. Editing and Optimization: Our editors polished the footage with light motion graphics, text overlays, and mobile-first formats to maximize engagement.
5. Delivery and Testing: We provided Owll with ready-to-publish assets, optimized for different platforms and A/B testing.

Results

• Increased Engagement: The UGC videos generated significantly higher engagement rates compared to traditional ads.
• Lower CPA: Owll achieved a lower cost-per-acquisition (CPA) on paid campaigns using UGC compared to prior creative tests.
• Improved Brand Trust: The authentic nature of the videos helped establish a more personal connection with new users, resulting in a noticeable lift in app downloads and user retention.

Conclusion

By partnering with Content Supply, Owll App was able to unlock the power of authentic, user-centered storytelling at scale. Our UGC video services not only helped them connect with their target audience but also fueled measurable growth in app adoption and brand affinity.