Princess Cruises sought to create a captivating promotional video for its onboard musical, "Magic to Do." This unique performance, combining song, dance, and illusions, was designed to enchant cruise passengers and elevate their onboard experience. The goal was to produce a video that showcased the magic of the performance and highlighted the high-quality entertainment standards that Princess Cruises is known for.

Objectives

• Showcase the Musical Performance: Capture the dynamic elements of "Magic to Do," including dance, vocals, and illusions.
• Promote High-Quality Entertainment: Highlight Princess Cruises’ collaboration with Broadway and their commitment to superior cruise ship entertainment.
• Engage and Excite Viewers: Create a visually compelling video that builds excitement for potential guests to experience the performance firsthand.

Approach

1. Thematic Introduction
The video begins with an evocative line, “Everyone now and then, we could use a little magic,” setting the stage for the enchanting experience to follow. This opening creates an emotional connection with viewers and invites them into a world of wonder.

2. Capturing the Magic

• Song and Dance: The video highlights the impressive choreography and vocal performances, featuring scenes of dancers in elaborate costumes and powerful renditions of the musical’s songs.
• Illusions and Effects: Special attention is given to the magical illusions that define the performance, emphasizing their grandeur and impact on the audience.

3. High-Quality Production

• Broadway Partnership: The video emphasizes the collaboration with Broadway, positioning "Magic to Do" as a premier entertainment offering and reinforcing the professional standards involved.
• Innovative Entertainment: The video showcases how Princess Cruises is setting new standards in cruise ship entertainment by highlighting the musical's unique elements and exceptional quality.

4. Editing and Post-Production

• Dynamic Cuts and Transitions: To match the fast-paced energy of the musical, dynamic cuts and smooth transitions are used to maintain viewer engagement.
• Visual and Audio Effects: We incorporated vibrant colors, dramatic lighting, and immersive sound design to create a magical atmosphere that mirrors the performance's enchanting vibe.

5. Highlighting Unique Features

• Showcasing Talent: The video focuses on the performers and their skill, showcasing the high caliber of the cast and crew.
• Audience Reactions: Including audience moments of awe and excitement highlights the emotional and entertainment value of the musical, making the viewer feel the magic.

Results

• Enhanced Promotion: The video successfully promoted "Magic to Do" and Princess Cruises’ entertainment offerings, attracting potential guests and encouraging them to experience the performance.
• Setting a New Standard: The video positioned Princess Cruises as a leader in cruise ship entertainment by showcasing the high quality and innovation of "Magic to Do."
• Building Anticipation: The video built excitement and anticipation, encouraging viewers to book their next cruise to experience the magical performance firsthand.

The video production of "Magic to Do" elevated Princess Cruises’ entertainment offering by capturing the essence of the performance and showcasing its magical elements. Through dynamic visuals and engaging content, the video not only promoted the musical but also set a new standard for cruise ship performances.