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Holland America Line partnered with Content Supply to produce People Stories, a video series celebrating the unique journeys of its team members. Erika Fortin, a tech expert aboard Holland America ships, was featured in the series to showcase her role in blending technology education with the travel experience.

Objective

The People Stories series aimed to:

  • Humanize the Brand: Highlight authentic employee stories, emphasizing the company’s commitment to innovation and guest satisfaction.
  • Enhance Guest Engagement: Showcase how staff roles enhance the guest experience, especially through unique initiatives like digital literacy workshops.
  • Elevate Recruitment and Branding: Attract tech-savvy professionals by demonstrating the creative and rewarding opportunities available at Holland America Line.
Content Supply’s Approach

Content Supply used its People Stories service to create a visually compelling and emotionally resonant narrative for Erika Fortin’s journey. The production process emphasized her passion for technology, travel, and education.

Key Production Steps:

  1. Interviews and Story Development: Conducted detailed interviews with Erika to capture her personal and professional story.
  2. Onboard Filming: Captured Erika teaching digital workshops, interacting with guests, and managing tech-related tasks.
  3. Stock and Supportive Footage: Incorporated visuals of Holland America’s ships, guest interactions, and global destinations to provide context and enrich the narrative.
  4. Tailored Editing: Integrated Erika’s personal anecdotes, interactive workshop clips, and guest testimonials into a cohesive and engaging video.
Erika’s Story Highlights

Erika Fortin, originally from Sherbrooke, Quebec, turned her love for technology and travel into a meaningful career with Holland America Line. Her journey included:

  • A Serendipitous Start: Inspired by her first cruise and encouraged by crew members, Erika applied for a tech role and embarked on an exciting career.
  • Empowering Guests Through Technology: Erika leads onboard digital workshops sponsored by Microsoft, teaching guests about Windows 10 and other tech tools.
  • Blending Education and Entertainment: By using video production, Erika enhances her workshops with engaging instructional content, making technology accessible and enjoyable for a diverse audience.
Challenges and Solutions
  • Demystifying Technology: Erika's workshops simplify complex tech topics for a non-technical audience, using relatable scenarios and clear visuals.
  • Keeping Content Fresh: Feedback-driven updates ensure the instructional videos remain relevant and engaging for guests.
  • Balancing Roles: The video highlighted Erika’s ability to manage her technical responsibilities while providing personalized guest support.
Results and Impact

The video featuring Erika Fortin resonated with audiences and showcased Holland America Line’s innovative approach to guest enrichment:

  • Increased Guest Engagement: Guests reported feeling more confident with technology, adding educational value to their travel experience.
  • Brand Enhancement: Erika’s story reinforced Holland America Line’s image as a forward-thinking company that prioritizes both employee growth and guest satisfaction.
  • Inspiration for Recruitment: Highlighting Erika’s unique career path attracted attention from tech professionals seeking dynamic roles in the travel industry.

Erika Fortin’s story exemplifies how blending technology and travel can create meaningful guest experiences. Content Supply’s People Stories service effectively highlighted her journey, aligning with Holland America Line’s values and vision. This case study underscores the power of storytelling to enhance brand identity and connect with diverse audiences.

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