Mike Michalowicz is a celebrated entrepreneur, speaker, and author known for transformative business books like Profit First and Clockwork. With the launch of his latest book, Mike aimed to create a buzz and connect with a wider audience, highlighting his expertise and unique approach to business success.

Objective
Promote Mike’s new book with a captivating and memorable video ad campaign that would:

• Engage his target audience.
• Clearly communicate the book’s value proposition.
• Drive traffic to his website and increase book sales.

Challenges

• Capturing Mike's personality and passion while ensuring the ad appealed to his diverse audience of entrepreneurs and business owners.
• Clearly conveying the essence of the book in a short, high-impact video.

Solution
Content Supply partnered with Mike to produce the Have You Heard of Mike? ad campaign, delivering end-to-end creative and production services tailored to his goals.

1. Creative Concept Development
   • Conducted audience research to understand their challenges and aspirations.
   • Developed a concept that fused Mike’s personal charisma with relatable, attention-grabbing storytelling.
2. Scriptwriting
   • Crafted a concise and compelling script that outlined the book’s transformative benefits.
   • Infused humor and authenticity to reflect Mike’s approachable yet authoritative brand.
3. Video Production
   • Filmed with professional-grade equipment to achieve high-quality visuals and audio.
   • Showcased Mike on-camera, blending his natural energy with striking imagery and a dynamic backdrop.
4. Editing and Post-Production
   • Incorporated engaging transitions, animations, and call-to-action graphics to captivate viewers.
   • Used strategic pacing and music to sustain attention and evoke excitement.
5. Voiceover and Narration
   • Featured Mike’s own voice to maintain authenticity and deepen the personal connection with his audience.

Results
The Have You Heard of Mike? ad campaign delivered impressive results:

• Increased Awareness: Thousands of new viewers discovered Mike Michalowicz and his book through the ad’s viral reach.
• Boosted Sales: The ad drove a significant spike in book purchases during the launch period.
• Enhanced Engagement: Positive viewer feedback underscored the ad’s relatability, humor, and ability to convey Mike’s value as a thought leader.
• Brand Amplification: Positioned Mike as a personable and credible authority in business strategy.

Conclusion
The collaboration between Content Supply and Mike Michalowicz exemplified the power of strategic video marketing. The Have You Heard of Mike? ad transformed his book launch into a dynamic, audience-driven success, showcasing how well-executed video content can amplify a brand's reach and impact.

For entrepreneurs and authors looking to elevate their marketing strategies, Content Supply delivers the expertise and creativity needed to achieve extraordinary results.