Topher Welsh: Designing Visual Content

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In today's Content Supply​ podcast, Dallin Nead​ speaks to freelancer & designer Topher Welsh​, who talks about his experience with storytelling and selling through motion design that captures attention.Topher also launched the first & largest Seattle based Adobe After Effects user group. He's also a family man & passionate VR creator. Welcome to the Content Supply Podcast. I'm Dallin Nead and each episode we bring you an inspiring brand, creator or message to help you discover how you can experience success and your business. As we unpacked stories and strategies about all things content, and growing a successful brand. So this is just the whole discovery process for all of us. We feature a variety of different brands on the show from entrepreneurs, entertainers, copywriters, marketers, coaches, athletes to designers, filmmakers, photographers and many more. All brand owners all creators. So it's my belief as with many others that every company is a content company. And has to be one to stay relevant and competitive. Because let's be honest the internet is so full of brands that it can be very easy to get lost in a crowd. So quality and effective content really separates you. That's why Content Supply was created to supply brands with ongoing custom content so they can engage with their customers by providing value telling stories and making more sales. And when we say content, I'm talking about video, audio and written or image all and everything in between, all those. Content creation and building a business is really hard. You never finish the building and creating even after you experience some success, you have to keep going on the journey. Content supply was created to be a resource, a community and a solution to fill that large gap of content. So thanks for joining the show. Now let's get to the interview.So today we have Topher Welsh, he is a Seattle based content creator, motion designer, video producer. He’s in the VR, Virtual Reality. So he has a really very interesting story and we take this conversation podcast in different avenue, different ways because we talked about his stories, his experiences, his expertise, get a little techy, a little nerdy, and then we also talked about some stories from his life and creator that are just very powerful, so I hope you enjoy. And without further ado, here is the interview with Topher.Dallin Nead : So to get right into it, tell me a more about yourself. Topher Welsh : Well, I’m a motion designer in Seattle, well I lived in Tacoma and I commute to Seattle which is hellish to say the least but I make really cool stuff, my mind gonna go after like, I make awesome shit, I like to make really cool stuff. And, so I do motion graphics, I double in Virtual Reality, I mainly work in After Effect with motion graphics and I run the After Effect Seattle User group. I think it’s one of the largest user group in the country, which is pretty cool. And we’ve had like, I’ve had that like 8, coming on 9 years I think now, and we got like I think 1700 member’s on Facebook right now, 500, 600 on Meetup, and we consistently have like 80 people on our Meetup every single month. So, it’s always fun.Dallin Nead : Wow, that’s great. So how do you host those event?Topher Welsh : So we actually kinda have a partnership with the Dolby, they supplies the room, I think they call it Dolby You still, but actually at the building where after-effects is actually created like the deft team is there. And so we actually had a lot of deft guys comes to the meetings and we get to pick their brain which is always really cool. But we have a, we host it at Dolby and I actually present, right I go up and I’ll introduce and I’ll welcome everyone, and then we jumped into a speaker, like last month we had Matthias from Maxon Cinema 40. He came out to show the new stuff at Maxon, we’ve had Parker Young, he does huge expression series on Youtube that he release for free, but he gave kind of primer to that, at Seattle we’ve had Casey Baker, we’ve had tons of these plugin just came out and it’s great to have a place where all the motion people, pretty much anyone, any kind of graphic designer can come in and hang out with other like-minded people. I mean there’s not many motion groups, I mean there’s Photoshop groups, Illustrator groups, Javascript groups, but there was no like motion video groups. And so I found that little niche and I captured it and I made it, and 9 years ago it’s kind of grown into huge monsters and we’re have mediums every month, so--Dallin Nead : That’s insane. So how did you started it? You identify that niche you want to focus on, how did you start to find people with Facebook or--Topher Welsh : Facebook wasn’t even around when I started it, I don’t we’ve ever, well I think it was college only when we started it. But, I remember I was working at Fox Sport media or something like that, I can’t remember what is called. It was basically Myspace sports and there’s only video editor and this was before like Youtube was a thing, and it was like you have to stream WMV online and it was just a mess. So I was working there and I was like, “Man--” I was actually work right down the street and I was like, “Man I really wish I could like hang out with people that do what I do.” Because I was working with all these marketing people and web debs and they, I didn’t know what they did, they didn’t know what I did, and I was like, “I really wish there was a thing.” I’ve seen these things called After Effect New York and it was gigantic. And I thought,”Why we don’t have that here?” And then I called the Dolby and I was like, “Hey is there any user groups that’s going on?” And they were like, “ No but here is all the resources, you can set them up.” So I set one up and I thought 4 years we’ve had about 10 people at the meetup, every single time. And then we started, we get kind of corp group people together and we kind of started pumping it more and Facebook help, and I put it in Eventbrite and Meetup, put some money into the group and it kind of just blossom from there and became what it is now, so--. But yeah starting, it was mainly just kind of me like, “Oh no one doing this, I should do this.”Dallin Nead : What’s it to meet like-minded people than build a community that you want to find a connection, or what’s it to get more income? Is there much money make from it?Topher Welsh : No, there’s not much money from it at all. The connection were great that came with it and that kind of an after thought because when I started it I was kind of a stupid kid, and I really just want to make motion’s friends. Because like , I actually kind of self taught in after-effect so I did every tutorial under the sun, and you know I life and breath after-effects and I want to learn more but I didn’t know anyone in town, and I lived in Tacoma, in the community, so I really didn’t know anyone, because Tacoma way smaller than Seattle. So, it was, “No one’s doing it, why isn’t anyone doing it? I’m gonna do it.” So I just did it. And it was mainly just to meet people and turn to, I realise that, “Oh wow this kind of nice, people kind of know who I’m after a little while, oh I can use this to my advantage.” And I started to kind of build a brand around that a little bit, using my name, and just, use it to my advantage since I was the guy who founded it.Dallin Nead : So it sounds like that’s spruce to a lot of work for you, like freelance work?Topher Welsh : It produces a tonic connection. And I mean, a lot of freelancers, I mean I’ve always had a pretty steady work, I freelance for a little while and just freelance then I’ve been doing like steady work for a while but I mean, it’s really nice because like now I get jobs every day, but now I have this huge network of people that I know, I’ve known for almost 10 years now, and I was like, “Oh yeah this guy’s a killer at expression or this guy is great at minimalist type animation or if you need character work you go to this guy.” And so, it’s really nice to have this huge corp group that was like, even if I can’t do something I’m not going to bid on, I was gonna find the right person for you. I always tell people who set me up like that if I’m turned down work I’ll find you a right person, just hit up, just let me know. It’s been really cool that way because I’ve been able to establish myself like kind of source brother people to try and get more work and some people can rely on me like, “Hi, have you heard about this?” I was like, “Oh yeah I hit this person up and talk to recruiters and all these things.” Pretty cool.Dallin Nead : That’s great. Well After Effect is interesting platform and product because starting 9 years ago I mean it was After Effect CX5 or earlier CX2Topher Welsh : I think it was our first release party medium, i think it was CX6 launched and actually a lot of people there, actually Moltenan was there. Remember Moltenan from He’s a tutorial guy. Dallin Nead : He sounds familiar, he sounds familiar.Topher Welsh : John Dickerson, Andrew Kramer, Moltenan, Harry Franks. Those are the four guys that like taught me everything I knew. And so I actually got the medium list from Portland and he, I’ve gone to NEB for the first time that year and then we come back and then the first little meeting was there and he came back. He’s like, I was speaking at a college in shoreline and he’s like, “Can I come to the meeting?” I was like, “Yes, please I’ll pick you up. This is amazing you’re a celebrity to me.” And we hang out for a gas work for a little while within the meeting which is really cool. Because I would never be able to do something like that because of the group. So, pretty cool.Dallin Nead : Totally. Tons of opportunities. For those who don’t know, what is motion design and what is After Effect?Topher Welsh : So motion design, so, you can take graphic design, graphic design is you know, still stuff. Much essentially taking anything you can create and making it beautifully move and work really cool, and--Dallin Nead : Animation--Topher Welsh : Getting animation on screen you know, getting the, basically digitally doing motion design. That was a terrible definition of a motion design.Dallin Nead : To expand on that too, we see motion design in more ways than we realise, you think it like news station right, they’ve got the kind of metallic, the dramatic, the really sport centre type motion design networks. And the flip side there’s the more like comic based, more cartoon based style motion design where it’s more colourful and more like solid colours. Topher Welsh : It’s kind of crazy because like motion design spans so many different things because I mean motion designs could essentially be like cartoon, but like motion design is also UX design when you develop features for Night Cpap App or if you are designing screens for a new product at Amazon--Dallin Nead : Or VR too, you mention, I mean you’ve been a VR for a while. So--Topher Welsh : Yeah, I’ve been into VR for like a year now about a year ago it’s just been awesome. Dallin Nead : Virtual Reality, I mean that’s a whole another game too because I know and I lay there’s a handful of animators or artist who, a friend of mine who recently just left Disney animation to work in a start-up who’s focusing on a VR. He’s their character creator artist. And so he’s creating his character and be this VR Reality, this Virtual Reality space and it’s so fast, I mean it’s, we’re just on the cast of VR that’s a whole other conversation beyond just-- But that’s other form of motion design. Topher Welsh : Anything, so you can motion design, you can have 3D design. So when you have 3D character animator work, that’s more like the 3D animation stuff like heavy 3D, it’s like that. And you can have the motion design so when you have the menus within VR and they have, when you tap things it’s dancing all that stuff. You know make different things happen. You can do all that within motion design but it’s kind of, this huge thing of like--anything you can create basically, can be motion design with, I have no idea where I’m going with that--Dallin Nead : But it’s true though, to piggyback off that, like anything you can create digitally, can be modified and animated, and I mean it’s even real objects if you think of it. I mean in a sense it, there’s a motion design element to it.Topher Welsh : Yeah, I mean it essentially it’s a, if you feel you can call it a motion design piece and you’re proud of it and you spent a lot of time on it and you’ve made something really cool, if you animate something, you can might as well call it motion design, you won’t call it 3D, you won’t call it traditional animation. You know traditional animation, but at the end, it’s all art. And that’s kind of the cool thing about making really cool things is it’s art, you can express yourself and you go below beneath yourself and you know--Dallin Nead : Starting the User Group, how does one begin a community? How do you start finding people that shared your believes, shared your interest, and how do you gather them together?Topher Welsh : Facebook. Facebook is a really good starter. Keep in mind it’s pretty slow to start, at least mine was. It’s not instagrafication thing that usually can form but, yeah Facebook group is awesome, that has been our main platform for After Effect Seattle. We invested in Meetup early on and that’s slowly grown over the years. I think the key to this, not only starting the group, actually having a like regular events because I’ve seen tons of After Effect groups just die over the years because they’re either in the middle of the country where there’s not a huge design scene or they just don’t, they kind of like lack admins and they don’t like really organise stuff too much, not sure it seems like a good idea at the time and it got to be too much work. Because it’s a bit of work, I mean, schedule people, keep tracking of everyone, do all the prices, all of that stuff, like it’s a bit of work, and yes you have to know what you’re signed up for, but I mean starting the group just a great step for like, I gotta say it one of the thing that kind of help me realise that I have a brand. I didn’t really know, when I started doing video and stuff, i didn’t really realise that I was making myself into a brand because I was going out and going get a job, like I wasn’t freelancing, I didn’t really have the toffer brand. So using the group really help to boost that name recognition like when anyone thought who in Seattle they thought of me because I ran it. And a couple of guys above also helped over the years, it’s also been powerful for them too because they also kind of get that name recognition with that as well. And so when you started it, it’s putting the effort, work really hard, give 110% and don’t really give up. I mean, it sounds really ra ra ra but I mean it’s really what you have to do. Dallin Nead : Well it’s obviously easier said than done for sure. Tophler Welsh : I mean 9 years, well--Dallin Nead : 9 years is a long, I mean to fought like, what's the word, to nurture I guess, to nurture that group starting from 1, that idea, and growing it to 1700 especially of how specific that group that is in After Effect being in Dolby program let alone one that definitely separates the video ed-- I mean there’s video editors, graphic designers, motion designers is not, correct me if i’m wrong, it’s not as big of a group.Tophler Welsh : Well, it’s getting to be way bigger, lately. And that’s like the, it’s really interesting because when I gotten to video, I knew video was gonna be huge in college just because film did so well, I was like, we have WMV’s on Myspace, there’s gotta be an easy way for this and if you can do this now, it’s only gonna get easier to put video online. I was like, I need to be the person making those videos into comic. There’s no one doing it at the time there really. And so like, realising where my niche was, realising what I want to do that I’ve kind of called it right because, motion design has gotten so huge because it’s kind of gotten calls from like every industry, so like back in the day like UI design and UX design, was all hand-drawn, done in illustrator, and in deliver boards, and now like put together all your stuff in illustrator, pour into that after effect scene, moving everything around, and now not only you just like saying, imagine, this is what it looked like when it popped up, and this, it’s gonna move over here but you can just animate and show everyone. It just, it’s so much easier so like in that industry it’s just gotten huge. UI design, now you have, everything got screen, everything has screen, there’s millions of apps, like there’s no shorter job like motion design job now because that’s the way the worlds going like everything has to has good motion design or else no one is going to buy the freaking products. Dallin Nead : To piggyback on top of that, you mention brand building for yourself, your name, motion design the opportunity is just expanding, the market exploding, the same can be set of brands in general. Not only has the internet opened up this floodgate of opportunities for entrepreneurs online to make money and to find certain specific communities to build from square one, but you can get very specific by groups, you can focus on certain social media platforms, Myspace back in the day, some of this platforms died down or just completely disappear. And it’s amazing how the market explodes, expands but it also means the competition expands but the opportunity expands too. Regardless more competition, that means more opportunity.Topher Welsh : Yes what you’re saying like brands, produces more opportunity to create brands now, I think anyone can create a business now. Back then when I was like 12 I can create and eliminate stands, and that’s about it. I couldn’t go market myself, I couldn’t create a page on Facebook, I couldn’t, I could create Geocity website but who’s gonna go to it, you know. I can go on, I mean I could go online right now and make Shopify like fidget spinner website and just sell fidget spinner with friends. Like anyone can be entrepreneur now. Anyone could then, but it’s just way easier now. Because now you have so many more avenues to get yourself out there, I mean along with that now, when everyone starts to getting themselves out there, that’s why you got to stand out, that’s where like the design comes into play, where good marketing comes into play, good content comes into play, like all of these different things. But I mean, there’s no shorter of opportunity which is nice.Dallin Nead : Full attention of tapping into talent like yours to help support the content there. And there’s all this brand and even without like a steady supply of content apart from blog content or any content, man they’re striking gold, I mean it would be interesting how the entrepreneur industry online maybe bubbles or expands or how it evolves, but right now it’s, you know there’s plenty of gold at the end of the rainbow.Topher Welsh : There’s a lot of opportunities for damn sure. Dallin Nead : There are projects that are pure art, there are projects that are mixture of art and business or having it to do incorporate side or the analytical side of, you know you have to make decision-based on analytics and now just based on your personal preference or passion. How do you kind of draw the line or do you care that there is a difference between the passion and the business side I guess I should say?Topher Welsh : Well, out of day job, you kind of have to go with look at the analytics and stuff, I do that a lot with my current job, we analyse what worked on ads and what didn’t work on ads and what to do more of, why this one succeed versus doing that, so like when it comes to marketing aspects you have to look at those things. But when it comes to like a passion project type thing, you know I’ve done a lot project where I’ve lost money because I just want to do it or like it just takes too much time and I’m way into it but it just so great when you’re done you’re just like, “Ah it’s so good.” And so like, there’s a balance when it comes to it. But the cool thing is when you’re also creating this passion pieces, you also, keep in mind that, you want people to want people to share it. You want people to like have an emotional response, so like, you’re still paying attention to those things like, of like what of I’ve seen, what am I creating right now, what of I’ve seen that similar to this but hit on these right point and hit those triggers on people make them more be like, “This is a great message let’s put it out there. I want to hit share, I want to hit share.” And you got to consider those things too when you’re creating things, because if you’re the only one enjoying your stuff, I mean, for me the satisfaction I get from making, apart from personal project is seen other people like, “Holy crap that’s awesome. Share” And like, not even knowing who I’m, and seeing it get out there. That's the really cool thing you know, you have to use the marketing aspects of that in the personal project to get it to that point. Dallin Nead : You have to find to, as far as, you and I being creator and artists, versus say business owners exclusively, compare it to kind of the Hollywood experience you know, and movies, you hear that there are directors those artists to make the experience specifically for audience in mind, they just want to audience to be strictly entertained or there’s those die-hard independent filmmakers who just not give a care what the audience thinks, and just like, “ I made this for me. Because that’s the story I want to tell them and there’s specific, very specific audience for that, but, there’s, definitely there’s, oh and I see there’s a side of you got the accountants making the decisions for the show business. To me, it’s very interesting to compare each of those worlds because maybe it’s project to project basis that happened, but I would agree with you that I think the majority of artist seek after, and they love the acclaim and the accolades, or just the affirmation out of received from the audience. Not the sense of like, “Oh look at me and like, how good I am.” But more just it’s kind of full circle artistic experience, I guess, where you develop something from your heart and soul for something you created and if doesn’t, you want to be able to share it, whether it’s a story element, whether it’s just really awesome--Topher Welsh : Yeah it’s really nice. I think the biggest thing when you’re an artist, that doesn’t just do your art for yourself, there’s people who like paint on the weekend and hand their stuff on the sunroom, but like, what we do, we make things that we want people to just, “That was just, *kiss, that was great”. I want people to see this, I want my mom to see this, I want my brother to see this, we want that type of experience I think when we see people enjoy things that we create. It’s an affirmation for us if we be like, “Hey we’re doing something right.” But also, “Oh yeah they like what I created. I created some sort of good in the world.” That’s always kind of the cheesy way to say it. But it’s when you could create the good emotions, something like that it’s very gratifying. Dallin Nead : So you mention motion response, what is it about the motion design you create that get people to want to see it?Topher Welsh : Well my day job is mainly to get people to click ads. I’m one of those guys. I make things that make people wanna click, but I don’t make the click betty type stuff. I make things that looks very interesting so I have to like, I have to take all these other design that I’ve done possibly fail that say, don’t do those things. And I have to find other ones that I have done and say, “Oh these things worked, you know” like when I animated this emojis this way I make them came out with this phone. I can tell, from these other ads that these ads that have worked, these other ads haven’t worked, it’s my job to find the things that overcome emotional response for people to want to click, to want people today, “Oh yeah I am a small business.” That’s what I need. Or, “Oh that person on the screen, clearly is killing it at social media, I want to to.” And it’s really hard to get a person on the other side of the screen to think that. And it’s a very difficult thing when you get something that hits, it worked that like, “Oh yes that worked perfectly.” And so some, it's kind of, I do a lot of data type analysis as well, but then I also just kind of, it comes down to not just the data and what works, it what looks really cool and like doesn’t move smoothly. Or does it jumped around, does it gonna make the viewer like,” Ugh.” and just scroll. You have to think about those things you know.Dallin Nead : Yeah completely. You’re talking about Facebook Ads and I mean there’s obviously the autoplay, there’s the original sounds, the whole thing is, I think half the Facebook Ads I end up seeing are typically shunned on telephone, you know it’s the DIY people don’t have the filmmaking or the design experience to execute on those things. But it’s more kind of lazy ads in some ways, but yeah, it can be effective if done with captions and what not but at the same time, the motion design that you would put into Facebook Ads, would get more like a visual pull in.Topher Welsh : Yeah. I mean we’ve piggy backed of ads that we’ve seen online that looked like garbage but, “Wow these ads is getting a lot of hits on this. What are they using? What is the thing they’re getting their clicks of of?” And we will find out if it’s visual, or maybe it’s the story and so we build a visual story along with similar story that they had or things like that like you can-- If you find what works, it’s a, it’s a very hard journey, it really is. Dallin Nead : Well it’s constantly trial and error. You always have to experiment. Topher Welsh : What works this week might not works next week. Or you know, what works in summer doesn’t work in winter. Or like if it, if the C-Ops is playing maybe your stuff will be, you clicks will be way down or maybe you need to focus on local base things. This is just, all these crazy data, points where you have to be like, find a way to support it and make your ad look cool, make people want to click, make people want to connect with it essentially, you know. Dallin Nead : Totally.Topher Welsh : So there’s this guy name Fred Pepper,and he calls himself a fight bear, and he sits of a, see either at 6 or 7 on I, 4 or 5 going up to work , and I’ve been passing by him for like 9 month. So I started working in Bellvue I think about a year ago when I was at Microsoft, and I’d seen this guy winds, sleep, snow, hail, the guy is out there every single day. And I was like,”What is this guy doing?” He’s got POW flag and an American flag. He’s got Seahawks jersey on, he got a long grey beard, he’s right outside a Seahawks training facility. And I’ve been going by him for months. I was like, “It’s a really nice day, I’m gonna stop and see this crazy dude doing.” you know. I have expected it’s gonna be some like nut job, and I went up there, I was talking to him, and he’s up on the bridge and he’s waving the flag. The guy is 60-- well he was 66 when I filmed him. The next day was his birthday, he told me that and I thought,”Wow this is cool.” So I talked to him and he tells me that he’s up there to raise awareness for suicide prevention of Vietnam veteran or veteran just in general, and he’s a Vietnam veteran he just said that he stands up there every single day, yes this am this morning, yes this am friday morning he sensibly says, “You are loved, someone cares about you out there, don’t give up.” and he just repeats it over and over. So he was like,” You are loved, you are special.” you know and he stands up there and he’s just so, so selfless just being up there which is really really cool and I walked up and he was talking another lady and I kind of wait for my turn, to talk to this dude and I’m like, “Hey man, I really want to talk to you and see what you’re doing up here.” and he told me a story about how he’s been doing this, how he used to do it on 90 bridge, one time, one year he back, I think when Bush was in office or Clint, they were trying to cut the VA budget by 3 million or 3 billion dollars or something like that, so he protested that by walking the flag, carrying the flag from Olympia to Washington DC, Olympia Washington to Washington DC. He has some people with him and his stuff were like VA wives or VA supportive kind of way. So he was like always want to give back, he’s just this really really amazing, I was like, I listened to him talking and I was like, “Can I cut you off because you’re going to make me cry. Because you’re amazing. Can I film you? I gotta film you. Let’s just talk, tell me your story dude.” It was totally spruce at the moment thing and he tells me the story and his crying on camera. Like tearing up talking about like how much he cared about everyone, how much he like, how it feels to know like there are people out there suffering with mental illness. He stands up there just to let people know that they’re loved, that they’re special, that someone out there cares about them, don’t give up and he does it every day and I heard that and I was like, “Holy shit.” This guy has been on this bridge for 9 months, even longer, and I’ve been passing by him with no idea and I was like,”Do you mind if I take some footage of you? And make video about you. You just this amazing person.” and he’s like,”Yeah by all means, do what you want man.” And he was telling me, while he was telling me a story,”Yeah my birthday is tomorrow, I’m turning 67 tomorrow, I’m getting kind of old, you know it’s really hard to do this.” I’m like, “Holy crap.” So I went home and I showered in the morning, like 9am, went to work, try to leave work as early as possible because I want to go home and edit this, and I stayed up until 4 o’clock in the morning and text him the next day at 4.15, when I post it on Youtube I was like,” Happy Birthday Dude.” And in the end it says,”Today is Fred’s birthday if you go by give him a honk, if you ever see him, give him a honk.” And God, there’s this crazy response online. There was like 16000 views on the first day on Facebook, which I know it isn’t like crazy by like Youtube standard and stuff, it wasn’t a million header, but like for local like Washington Seattle kind of people, like people were messaging me saying like, “I cried so hard watching this, this is amazing. You know I had a family member who got affected by suicide and our family has been affected on suicide.” and other stuff like I got this crazy response and it was just, it was really heavy. And it was like the hardest thing I’ve ever had in my entire life. Because I cried a few times while I was, I think Fred is so genuine, and I wanted to like, I had such an emotional response just talking to him, I was like, I want to make something for this guy. I have to make something about this guy. Everyone drives passed this guy, everyone drives passed this guy and no one knows. I want people to know. And so I filmed him, I put him online and about a week later came 5 News got in touch with him. I helped set that up. They did a huge news story on him, he was on TV and stuff and now every times I go by, he always has people stop. I mean he had people stop before but people stop all the time and when I stop by and say hi to him he had 3 or 4 people stop by and talked to him, come give him high fives, like you drive down at 4 or 5 it’s just like a sea of horns because everyone just honking, it’s just so cool. The guy is just like, he just like really interesting person, super nice, and just, I don’t know, just have a hell of a heart, and I want to show everyone that. That’s like favourite personal project I’ve done like, in a long time. In a long time. Dallin Nead : That’s a great story. That was so good. Well and you know what, like sharing that story, incorporated so many other questions into one, around like, emotional response of a video, what does that, and it’s storytelling right. It goes back to just something that’s were up, I think it’s like you had no sales objective behind the video, you had no, you weren’t trying to accomplish anything like, I can’t, what’s the right words--Topher Welsh : Worthy--Dallin Nead : Yeah, yeah, there’s no specific--Topher Welsh : You know it’s funny, when I was making that piece, I felt a little guilty, and I kind of put out my mind and I felt a little guilty because like, when you’re making something to tell someone story, you want to make it so that people share it and stuff, but then also, like you want people to like, identify with it to share and then you’re like, “ Am I trying to like, manipulate people?” But it’s not like that. You kind of have to put your head up a little bit, but like, I’ve always had a weird thing like it’s kind of, if you’re in the sales job and it’s kind of weird to sell to your friends. You know what I mean?Dallin Nead : Yes, totally. Topher Welsh : I think it’s the same thing. When you’re making something like super emotional and really touchy feels, but you want to go big, you really want it to go big. You really love for it be like a viral video. But that’s not the biggest thing, but you want to do the things that would, you know, maybe push it that direction. It’s okay if it doesn’t hit that. But you want to get a big response if you can because you want to reach those people and you want to share that story and I want to share that story with as many people as possible. And that’s kind of like, it’s kind of where it comes to like using the tricks that you know and using the content marketing tricks that you know or the stuff that you’ve learned throughout the years doing your job, you know you can use this thing to your advantage to also tell a good story, but also then to get out to the masses. Dallin Nead : Solid. So you’re a motion designer, you do some UX, you do some VR, you do some storytelling, I mean that’s a great example, storytelling there. Where can people find you if they want to learn more?Topher Welsh : So I have a couple of different places, I’m on Twitter @toe_fur, Facebook just look for me, Topher Welsh, I’ll think like I’m the only Topher Welsh in the world. I think I’m the only one, I’ll do a little search. And then also I, if you do have any sort of VR headset, Google Cardboard or something like that, me and my friend Eugine Capon are also have a VR talk show on multiple platforms, we’ll say that right now. But we hosted on the old space platform, we hosted on old space platform, we’re also going to hopefully be on a couple of new platforms soon, but it’s really cool because you can actually go, you can put on VR headset, and you’re now in this kind of comedy club type of room, where me and Eugine are in front of you, on stage talking to each other, like we’re standing next to each other but he in like LA and I’m in Tacoma and it’s like we’re next-- and like, “Hey what’s up dude? What’s going on? We’re like in fake hand shake and we have this huge audience in front of us like hundreds of people and we can like call on people but all this people are like in their living rooms, bedrooms or whatever. So you can check that out and glitch a VR talk show, we don’t have a website for it yet because it’s pretty new. But--Dallin Nead : Have you launched the episode yet?Topher Welsh : So we’re doing an episode on old space and we did 6 episodes, 5 or 6 episodes, and then old space kind of took a very scary dive, everyone thought old space is gone forever but then someone threw a bunch of money their way and now their back. And so we’re going to be back hosting on old space as well as other platforms, and then, yeah-- Is there any other place you can follow me? Oh my Youtube, duh! Youtube, my portfolio is Topher The Video Guy, I also have channel called Nuclear Wonky as well, and then VR Nation. Dallin Nead : That’s an awesome tag by the way. Topher Welsh : I got it from the Reddit user name, I’m like,” I’m saving that one, green cap.” Youtube and my websites, So we mentioned content and brand building throughout this episode. So if you're overwhelmed with running your business and you know you need more content especially an ongoing constant supply of content that's custom, all in order to take your brand to the next level then make sure to learn more. And check out a website of content supply at So thanks for listening everyone and we'll see you on the next episode.

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