George Olver: Building a Creative Marketplace with Movidiam

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George Olver is the co-founder of Movidiam.Movidiam is a professional global network, marketplace and project management platform for the creative industries. George also hosts his own podcast for Movidam where he features brands and agencies from all over related to production. Welcome to the Content Supply Podcast. I'm Dallin Nead and each episode we bring you an inspiring brand, creator or message to help you discover how you can experience success and your business. As we unpacked stories and strategies about all things content and growing a successful brand. So this is just the whole discovery process for all of us. We feature a variety of different brands on the show from entrepreneurs, entertainers, copywriters, marketers, coaches, athletes to designers, filmmakers, photographers and many more. All brand owners all creators. So it's my belief as with many others that every company is a content company. And has to be one to stay relevant and competitive. Because let's be honest the internet is so full of brands that it can be very easy to get lost in a crowd. So quality and effective content really separate you. That's why Content Supply was created to supply brands with ongoing custom content so they can engage with their customers by providing value telling stories and making more sales. And when we say content, I'm talking about video, audio and written or image all and everything in between, all those. Content creation and building a business is really hard. You never finish the building and creating even after you experience some success, you have to keep going on the journey. Content supply was created to be a resource, a community and a solution to fill that large gap of content. So thanks for joining the show. Now let's get to the interview.Everyone, and welcome to the content supply podcast, welcome back on. Today this interviews a little bit different. We’re featuring Movidiam, George, who’s one of the co-founders of Movidiam. This is a creative marketplace online both on mobile and desktop where you can discover the talent you need to create content but also be the talent to create content. And it’s connecting brands and agencies with the right talent to produce content and to, not only do that but be involved in every step of the project management process from sourcing the talent to creating the creative briefs, to getting paid, to networking sharing your profiles. I think Facebook and LinkedIn and Vimeo married together to support a creative first platform. It’s a way that you can share your portfolio and be found and also hire for work. One way that I’m constantly finding value with it and always will, is the ability to simply go on, go to the search feature, type in, “I need a cinematographer or videographer, filmmaker in Maine or New York or Seattle.” any region of the world really, and it geographically places you there, in that city, or in that state, or in any part of the world, and it puts a pin as to where that right talent is located then you’re able to contact them, message them right away, and you can hire by region. Granted not every creative skillset requires location-specific talent but regardless, having that specific way to pinpoint the right talent all around the world. Movidiam, they’re located, their main office is in London, the UK, and they’ve grown quickly. I initially met Alex, one of the co-founders at NAB, which is a conference in Los Angeles every year which brings together all companies, brands, and talents from broadcast, video and the tech side of this industry. And my ears were just ringing after talking to Alex the first time meeting him several years ago and seeing the potential for a marketplace, a community like this to connect, all of this talent together. So I’m just super passionate about this platform and I see my involvement with it just ever increasing, in any form. As the creative first platform, it feeds in the ability to source the whole spectrum of creative skill set. And doing it very easy and user-friendly way. So George was so gracious to provide some of his time in his busy schedule and share some of the ideas and a little bit of the background of Movidiam. So without further ado, let's get into the interview with George from Movidiam.Dallin Nead : Thanks for joining the Content Supply Podcast there George. George Olves : Hi Dallin Nead, thanks so much for having me.Dallin Nead : Great, so Movidiam, the audience that I speak to, it’s a new business, a new platform, it’s something they probably haven’t heard about before. So tell us a little bit more about Movidiam.George Olves : Okay, Movidiam is actually born out of a production company. Production company that was making film all over the globe for a range of different brands and businesses like Samsung electronic, Vodafone, and Google. And we identify a whole bunch of pinpoint of how we actually pulls team together with the demand set that was actually required for customers. Customers were asking us very challenging things and we need to define better group of creative and production people, people with real deep knowledge about very niche subject matters, people with expertise in flying a drone or DAP based in Beijing and China for example. So in the landscape of brief change, so to our requirements of access to talent, so we thought well let’s build a profiling site that helps brands, agencies, production companies and freelancers collaborate and find, build an ecosystem where they could find talent to collaborate with and actually used to certain extent work for tools to help stream in that process. Dallin Nead : Solid. So George, you were involved in the early days in getting all this started, you’re with these original production company? George Olver : Exactly yes, I was, I started that production company as well. Dallin Nead : Solid. So how have you seen it evolve then? You have the idea, you saw a demand, in the market to create a platform to connects the brand, connect the agencies to the freelancers, to the filmmakers, nearly all the creative. How did you go about sourcing the talent, sourcing the technology to build this platform?George Olver : When I think what’s interesting is the need actually came from the customers asking us as a production company. So we had inside of how to build it. You know I was the producer at that production company as well as Alex Vero the other co-founder at Movidiam. And because of these need, we understood how to find people and work, what a good producer, what a good director, or what the relevant director or producer for the brief that we ever see it was like. So we had a small network much like you did before internet came along and change things in other areas. So we looked at other areas of business that were using the internet very effectively and thought, let’s apply the possibilities that the internet offers, the global creative production landscape and apply it to a model that we know very well. And so, there was day 1, 1 individual DAP from Manchester in the middle of England, on the platform and it was a very lonely spot for him. Because it was him, me, and Alex on the platform. Dallin Nead : Yeah totally.George Olves : And then we went from there and we asked others to come and join us and we asked others for feedback about how to build such a thing, you know. We have our own way of working and what we discovered very quickly there is a number of different ways of working and workplace and still we discovered so many more almost on a daily basis people feedback to us about tips and tricks and this is how it worked and may take a look at this idea. So lots of different challenges around building, not only in technology but also encouraging and asking people to join what we saw as a very necessary thing for the industry to progress and be able to service the changing formats of production and content that was required. So what I mean by that is perhaps a shift from traditional 36 or 62 TV spot commercial to a more branded video or event film or Facebook or Linked feed video. Dallin Nead : Completely. Speaking to that too. Let me give you a little bit of context of Content Supply and what this new brand is and why something like Movidiam is I think a perfect platform to help support and grow it as with other brands is, “Content Supply is a content as a service business.” so yes, it’s a production company but also for the internet of today, the social content that’s required from video to blogs to podcast, to other forms of content. The high demand of ongoing and high volume content creation is there and at a scale that the right talent needs to be discovered, and hired for the brands, and you know, for the clients, and discovering that right talent is hard. And that's obviously where Movidiam steps in are because sometimes you need it by region, by locations, other times you need it just by style you know, the talent. So I found Movidiam incredibly valuable, it was sourcing talent where it’s so simple just to type in, “I need a cinematographer in New York.” and then it geographically places you there on the map. It pinpoints specific talent at different parts of the--George Olver : Exactly. Here is the thing that we had struggled with our self with our production company that we needed to build these things. Dallin Nead : Completely. And what were the challenges in with building this tech heavy platform? You know with all the moving part that's going to--George Olver : You know I think challenges are all part of building a business, you know. And you’ve actually gotta enjoy that process. The technology building is one, building in the supply side community, building the demand on site community, I see that’s very exciting when that starts to come together. But really you just gotta eat up challenges, get through them, get over them, move on as quickly as you can. Dallin Nead : Sounds like you build as you source the talent, right talent, you’ve been able to build progressional and place to get through those challenges. Oliver Olver : I think definitely, I mean you know, we have a very sophisticated team, we have engineers here at Movidiam, we have great team of marketers, we have lots of filmmakers, production people, so yeah, as the platform build so does the team, as a business build we gotta have a profile out there, people kind of got in touch to kind of join the something of a little bit of a momentum.Dallin Nead : Definitely. So how did you see this evolving? Because with content, you know with the need I see it within my business and tapping that into talent not only filmmakers or photographers but also other forms of content creation like a blogger, you know the kinds that aren’t as associated with the film industry. Do you see an evolution into other creative skill set? Like copywriters or something like that. George Olver : Wee I think it’s a very interesting question. It’s sort of natural question because Movidiam at this stage looks as though it could accomodate that, yes of course it can. But at the moment the focus is the creative advertising world for video production because that is the niche that we understand implicitly. And therefor, getting that right first, it was essential for us to actually understand that those learning before we can venture into other areas. But of course on daily basis, we get request for photographers or concept artist or audio engineer. We do have a number of them on the platform. And they are finding their own way of using it which is fantastic and we love the feedback we get from them. But although the initial focus is in video production, we actually view it for a creative industries as a whole. Dallin Nead : I like that yeah. So it’s more complete creative marketplace versus just filmmaking marketplace. George Olver : Yeah I think marketplace is obviously a word that people use because people come together and there is a commissioning element, brand and agency come and commision in time on the platform but Movidiam is also a lot more than that. It’s a professional social network. There is a lot of learning going on and people are blocking on the platform and learning off their peer community. So is discovery. What they’re matching is the fuel that drives the business in the marketplace, that drives the business. There’s a lot of unsalary things that people don’t think about in the first thought when they think about Movidiam because it is the commercial thing that comes to the mind first but there are a lot of other things that’s going on on the platform besides from just the matching. Dallin Nead : Well that’s what I think on the surface that until people dig into it, the capability are constantly evolving, is what I see and I think, and my guess is what I found valuable is just the search capabilities alone and how that’s constantly changing but beyond that is building out your own profile and building out your own way to be found but also to find the right talent and to be within that community of like mightily professionals as I’m sure you’ve heard many times before it combines I think a lot of strength that comes from other social networks from Facebook to LinkedIn, to Vimeo and kind of combines it into more holistic experience.George Olver : Well I think you’re talking about something very interesting there, which is I think is pastiche or combinatorial, you know, review. And I think a lot of creativity, which is the background that we came from, comes from just slightly recombining something in popular culture that causes it to have a little bit of a viral loop. And if we look at what we’ve done at Movidiam, we have been very very focus on the actual community of creative production and creative people across the globe, and how we can make it relevant specifically for them, but we think that they feel familiar with, that they might use other services around the web. Dallin Nead : Completely. As the, obviously the visual design is very professional and very easy on the eyes with Movidiam, both on the mobile and the desktop version. It’s a familiarity that people can get into and to quickly dive into, to learn and to apply to their business, both in sourcing talent and you know, getting a talent.George Olver : Tell me a little bit more about your business.Dallin Nead : So Content Supply and creating content for online brands and entrepreneurs, it’s less than of those of massive brands and agency, it’s more of those who are finding corners in the internet to build a community and then to monetize off those communities through paid programs, paid communities and other forms of content. The content, when I speak of that, it’s primary video, but it’s also podcast and other forms. But it’s content that sits in 3 forms. Both within the free roams, across social media, like Facebook, Youtube, and Instagram, but also paid ads across socials, and then the content that exists within a paid wall. And so, that’s where we partner with these online brands who are successful and definitely have the cash flow to invest in evolving and scaling up their content, and providing that constant supply ongoing effort. Obviously the world of being creative supplier so to speak, service provider, is the ongoing demand in need of content for any brand to have constant attention and maintain attention, is you need that frequent access to talent that, and I think there’s a big struggle on the internet for creative to find the right talent and to connect with them and I think in Facebook Group are kind of evolve that, have provided that, but I think on whole another professional scale. That’s why once again I go out to Movidiam and I see the platform you guys are building, and I just see the value constantly being a high demand. Because Content Supply, it’s distributed agency model where the talent is not on underneath one roof which has its benefits for sure but the talent is sourced worldwide, and so to find that talent is sometimes you needed it by region, you needed filmmaker onsite to actually film a bunch of content, then you can source local talent within that network. And so, Content Supply, yeah, it’s a content as in service agency, it’s distributed across any region and so hiring for talent and so, yeah, that’s a quick breakdown of what it is and it’s evolving so I think tapping into what Movidiam offers, I’m really excited to see how it evolved and how it continuous provide value and how I’ll dig deeper into Movidiam.George Olver : It sounds like you get natural fit for your business. Dallin Nead : Totally. I’m a big advocate and I just remember my ears ringing after meeting Alex in Vegas a couple years ago. I’ve seen platform kind of start and die, kind of similar to Movidiam but at this scale and quality, like the design quality is important and I know like it sounds like it shouldn’t be but the design so user friendly that are just, it’s very helpful and intuitive. So I see a natural fit there and I’m super glad we’re able to connect as I learn a little bit more about your marketplace and I would love to see it evolve to include all creative skillset as it is right now.George Olver : Yeah, well I think I watch this space and I think something like that might be welcoming. Dallin Nead : Well it’s kind of like, I’m sure you’re familiar, there’s, you got these social media brands, you got the Gary Vaynerchuk or the other social media guru so to speak, marketers who know their stuff and a big push to become, to maintain attention online and socials is to have ongoing content at high quality but also high quantity scale. But to tap into that kind of content, far beyond just video but in other forms that is preferred by the customers or the audience viewing. And so the natural fit is there and it’s definitely a creative first platform. George Olver : Yeah. That's what, that's what we were trying to spotlight on the creativity globally. Dallin Nead : Definitely. George Olver : Well, it’s fantastic to have been on your podcast. It sounds like you got a really interesting business. Having it really impeccable to Movidiam, I think that’s a lot of customers that need your help actually out there as well. I think you’re in understanding about always on and producing a lot of content that how you get shared mind attention. And yeah, I wish you all the best with it. Dallin Nead : Thanks George for being on the podcast and I’m definitely excited to share more about Movidiam with the creative world. George Olver : Thanks so much for your time.Dallin Nead : Bye George.George Olver : Bye. So we mentioned content and brand building throughout this episode. So if you're overwhelmed with running your business and you know you need more content especially an ongoing constant supply of content that's custom, all in order to take your brand to the next level then make sure to learn more. And check out a website of content supply at contentsupply.io. So thanks for listening everyone and we'll see you on the next episode.

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