[Music]
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[Music]
0:12
hey
0:13
welcome to the uh welcome to our video
0:15
marketing made easy podcast where we
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believe that video is the most powerful
0:19
way that
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you can monetize your message stand out
0:21
in the market and grow your business
0:24
i'm josh crandall and i'm uh i'm joined
0:26
today by
0:27
dallin need say hello dallin hello hello
0:31
everyone
0:32
welcome so uh this is our
0:35
video podcast which uh you know you can
0:37
watch on youtube
0:38
um or you can of course download a
0:40
podcast listen to it
0:42
uh we're trying to juggle out i juggle
0:45
the uh
0:46
the difference there and uh figure out
0:48
how we can talk to you guys and look at
0:49
things at the same time
0:50
so anyway yeah in this podcast uh
0:54
we talk about practical strategies to
0:55
help grow your business uh with video so
0:58
if you struggle with growing your
0:59
audience
1:00
and getting the word out about your
1:01
product or service uh we're here to help
1:03
uh and our podcast is really gonna help
1:05
you uh take action and and know what to
1:07
do in order to uh
1:08
to plan for you know epic success which
1:12
is uh
1:13
what we're gonna be talking about today
1:14
actually so a few weeks ago
1:17
uh in episode four actually so we talked
1:19
about defining your three
1:20
p's so you've got your people or your
1:23
audience
1:24
uh identifying your platform uh
1:27
basically where your content is headed
1:28
or where it's gonna be hosted
1:30
and then we're gonna talk about uh
1:31
purpose today so you know our
1:34
we've we've taken uh our last couple
1:36
episodes and taking a deeper dive into
1:38
those and
1:38
and um really i think i think of a
1:40
pretty good podcast they've really uh
1:42
helped to to describe and define you
1:45
know those things a bit better
1:47
um and then uh today we're talking about
1:50
purpose so
1:51
uh i will actually be referencing a
1:53
couple of guides
1:55
um that you know are available on
1:58
videosupply.com
2:00
those guides are the video supply
2:02
scripts
2:04
and the video supply guide and of course
2:07
you can download
2:08
those for free on videosupply.com it can
2:11
really help you achieve
2:12
clear results and success uh it makes
2:15
you're headed in the right direction to
2:16
uh
2:17
you know with your video marketing so so
2:20
really into finding your purpose um
2:22
as with anything that you do in your
2:24
business or you know
2:25
video production you really need to
2:27
start with
2:29
defining a clear goal um
2:32
you know and you can you can liken that
2:34
to
2:35
a lot of things in your life um i know
2:37
for myself like
2:38
i do like to do some target shooting
2:40
every now and then um and before you
2:42
you know before you uh send a round down
2:44
the range you want to make sure that you
2:46
are defining your target right
2:47
you want to know what the goal is and um
2:51
and if you fire a shot before you line
2:52
up the sights you know you cannot change
2:55
really
2:56
where that you know whatever whether
2:58
it's your arrow or
2:59
or bullet wherever that trajectory is
3:01
headed um you know it's already there so
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it's the same thing with video like
3:05
you really need to take the time to
3:07
define your purpose
3:08
before you you know send it out there
3:12
because
3:13
you want to make sure that it hit you
3:14
know hits the bullseye and it lands and
3:16
it and it makes sense
3:18
and it really you know helps to
3:21
achieve your goal so
3:24
um so yes
3:28
real quick real quick i gotta get my
3:31
my tongue loose for today yeah uh to add
3:33
to that you know it's
3:35
this whole idea of purpose too goes back
3:37
to
3:38
what um i i think i keep revisiting the
3:41
message of
3:42
is when you don't have clarity on your
3:45
purpose
3:46
people and platform in your videos then
3:48
your videos will not work
3:50
uh because if people don't know that the
3:52
videos for them
3:53
a certain type of people whether it's
3:55
stay-at-home moms
3:57
or maybe it is ceos of fortune 500
4:00
companies
4:01
you know like understanding who you're
4:02
speaking to what their pain points are
4:05
um but what do you want them to do as a
4:07
result of the video
4:08
um some you know and videos come in many
4:11
forms there's micro videos that happen
4:12
like on instagram stories
4:14
there's long-form videos like this one
4:16
where our purpose
4:18
is not only to help you learn about and
4:21
how to implement purpose inside of your
4:22
videos attention
4:23
but also simply learn more about how to
4:27
take action with video in your business
4:28
by going to videosupply.com
4:30
like our purpose is all guiding you to
4:32
videosupply.com and get those amazing
4:33
resources over there
4:35
um and uh and so yeah like summing up
4:39
your messages with some form of a call
4:41
to action it doesn't always have to be
4:43
super direct
4:44
like going to a website but it can be
4:47
something like
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hey i'm going to invite you to think
4:49
this way i'm going to invite you to
4:52
engage with this video by commenting
4:54
down below though
4:55
but knowing what you want someone to do
4:58
uh what you want someone to feel
5:01
and and really how you want them to
5:04
think
5:04
is an important thing to consider as you
5:06
go to
5:08
plan out but then simply create videos
5:11
definitely yeah for sure and you know as
5:13
you're as you're thinking down the
5:15
avenue
5:15
while you're planning your purpose um
5:18
really it's like
5:19
like down down was saying it's what's
5:20
the desired outcome there um
5:22
and really i mean videos are made for so
5:25
many different purposes i mean
5:26
you talk about uh educating people uh
5:29
with perhaps a documentary a historical
5:31
documentary or something
5:32
maybe it's changing someone's mind you
5:34
know like uh
5:36
um i'm sure there are other
5:38
documentaries out there that are geared
5:39
towards
5:40
you know shedding light on some
5:42
information uh so maybe their goal is to
5:44
help change your mind
5:45
um is it to just inspire entertain
5:48
uh you know like us we're trying to
5:51
generate traffic
5:52
to video supply like donald's saying um
5:54
or is it to buy a product right so
5:56
you know we're bombarded with
5:57
advertising you know anytime you open
5:59
your phone
6:00
anytime you step on the the internet or
6:02
or watch tv there's there's advertising
6:04
and it's all in an effort to
6:06
to gear someone towards a specific goal
6:08
so
6:09
having that purpose clearly defined can
6:12
really help
6:13
you be successful so let's jump over to
6:16
the um
6:17
i want to jump over to our video supply
6:19
script guide
6:20
again this is available for free to
6:22
download on uh
6:24
on video supply dot com and
6:27
in this guide uh you can just jump right
6:29
down here
6:31
to this point here i just wanted to talk
6:32
about down maybe you can
6:34
uh shed a little light on here too but
6:36
um it's important also to not overwhelm
6:38
your audience with
6:39
more than one purpose with your video um
6:43
so so much easier said than done though
6:46
for sure because even the example i said
6:49
was like
6:50
you want them to get you in common like
6:51
you we list all these examples
6:54
but yeah like if someone's overwhelmed
6:56
they're not going to take action
6:57
because they're not going to know which
6:59
action they should take
7:01
or it's gonna you're listing them uh
7:04
it's gonna go yeah it's gonna go over
7:05
their head so
7:07
don't overwhelm them with too many
7:09
purposes or too many call to actions
7:11
definitely and and you know some of my
7:14
beginning jobs i think as a video
7:17
creator
7:17
i think i had a hard time with that i
7:19
think we wanted to to bundle
7:21
a whole lot of things for someone to to
7:23
do or take action on
7:24
uh because you want to i was thinking
7:26
maybe i'll just maximize this video and
7:28
say
7:29
all right you need to do this and this
7:30
and this and this and i think you know
7:32
looking back on it now
7:33
uh might have been really overwhelming
7:36
uh
7:36
for viewers um and when you when you
7:39
don't have a clear purpose
7:40
uh i think you lose engagement um i
7:44
think it's it's hard to keep your
7:45
attention span through
7:46
through stuff like that so well and it
7:48
can be as simple as like
7:49
what do i want you know like before you
7:51
create a video even if it's something as
7:53
simple as like
7:54
a quick instagram story or a facebook
7:56
live or something like that some form of
7:57
video
7:58
just simply ask yourself what do i want
8:00
people to do
8:01
like you know why am i creating this
8:03
video it can be
8:05
you know in some ways it's to
8:08
narrow down on like um the purpose of
8:11
like what is the benefit to me but most
8:13
importantly what is the benefit to my
8:14
audience
8:15
uh why would they care to actually watch
8:17
this um
8:19
you don't have to get super meta and
8:21
like like
8:22
super introspective with how how deep
8:26
of a purpose many most your videos
8:28
should have
8:29
um you know i think you can get more
8:31
thorough
8:32
depending on the type of video you know
8:35
whether it's something
8:36
from your phone or maybe it's a big
8:38
production where you're making
8:40
a big documentary or a big film that is
8:44
driving a certain agenda
8:45
um out of good intentions right but uh
8:49
yeah i know i think it all goes back to
8:50
some question of like
8:52
why should someone care why should they
8:54
watch this
8:56
definitely and uh yeah that that's
9:00
that's a pearl of wisdom right there for
9:02
sure and um
9:03
and and you know lower in there it talks
9:05
about how um
9:08
if you are clear on your message uh
9:11
you can know how to talk about things uh
9:14
and you can do it in a powerful way
9:15
uh which which kind of brings me to the
9:17
the next point i want to talk about
9:18
dylan and
9:19
wanted to round up your uh up i wanted
9:21
to bring in your expertise
9:24
yep and your knowledge here um but
9:26
talking mainly about um
9:28
you know you know aligning your purpose
9:31
with your brand's mission
9:33
um why why do you think it's important
9:35
uh as you are
9:37
you know defining really who you are and
9:40
what your brand message is
9:41
uh how does that align with purpose
9:44
within the realm of video marketing
9:48
yeah that's such a great question you
9:50
know what we take people through with
9:52
video supply
9:53
before we even create a video is you
9:55
want to make sure the video actually is
9:56
impactful
9:57
and the only way it is truly impactful
9:59
to make you money but to serve your
10:01
audience
10:02
is aligning each of your videos and
10:05
messages
10:06
with your bigger vision and mission um
10:09
because every decision you should make
10:11
in your marketing efforts
10:13
uh the products you create should be
10:15
themed
10:16
and inspired by the mission you are
10:19
are building and helping people do um
10:22
and when you're clear on that mission
10:24
um that vision you have for the future
10:26
of your business and for your audience
10:29
then you can invite people into that
10:30
shared purpose with you
10:32
with the words you use um and
10:36
you know it's like at the end of the day
10:38
you know think of
10:39
brands of all sizes like something like
10:41
apple where they invite you to think
10:42
different
10:44
um you know that is a part of their
10:45
vision is like hey we are modern we're
10:47
cutting edge we're helping you think
10:49
different
10:50
then their products are created
10:54
with that kind of core message in mind
10:56
themed that way
10:57
and so getting clear on that first will
11:00
help you
11:01
or confidently create videos for your
11:03
business
11:04
whether those videos are an ad a youtube
11:07
video
11:08
on your website maybe educating people
11:12
about your product
11:13
it doesn't matter and the powerful thing
11:16
about that too it's not just the words
11:17
you use but it's the visuals you use as
11:19
well
11:20
it may guide the change of like do i
11:22
want a more gritty
11:23
dramatic look do i want something more
11:25
bright and inviting
11:27
um what kind of colors do i use what
11:30
kinds of animations
11:31
um do i make the call to action really
11:34
heavy-handed if my audience is you know
11:38
ready for that or do i make it more
11:40
subtle
11:42
and so the purpose behind your videos
11:45
should all be inspired by the vision you
11:48
have for the future of your brand
11:50
and with that obviously your customers
11:53
as well
11:54
definitely definitely it's a it's a very
11:57
powerful thing when you can
11:59
you know put that puzzle together of you
12:02
know all of your graphic design
12:03
or your website you know if all that can
12:06
align with your
12:07
your videos and it can be very cohesive
12:10
i think that really helps to amplify
12:12
your brand message and you can really uh
12:16
you can really make it as impactful as
12:18
possible so
12:19
yeah can i add actually something else
12:21
to that too yeah
12:23
um this idea that
12:26
um having having the mission behind your
12:30
business
12:30
uh you may not have that from day one
12:32
and that's okay but to develop that will
12:34
just give you more confidence in your
12:35
marketing
12:36
but everything um works together um you
12:39
know market or like video
12:41
video marketing is one piece of
12:44
like josh used the bigger puzzle of your
12:46
business and building your brand
12:48
um but we truly believe that better
12:51
videos equal better marketing equal
12:53
better business
12:55
and that videos truly are at the core of
12:58
getting
12:59
yourself more visible helping you stand
13:01
out helping you become
13:03
unforgettable to your audience um
13:06
because if you remove the video element
13:08
and remove that the purpose and that
13:10
attention
13:10
inviting people into a mission that they
13:13
can believe in as much as you
13:14
um then you you like if you remove that
13:18
element then you're forgettable
13:19
your brand will fade away it's like if
13:22
you imagine oprah never did her tv show
13:24
that involved video and many of her
13:27
other pieces of content
13:28
throughout the lifestyle lifespan of her
13:30
business you know
13:32
will she be remembered have the legacy
13:36
that she's built i don't believe in the
13:38
same way
13:39
you know video was her way of getting
13:41
her message
13:42
out there and inviting people into the
13:45
purpose
13:45
and mission she had um and so
13:49
yeah align each of your videos to your
13:50
your bigger mission and purpose
13:52
and it becomes a lot more easier to talk
13:55
you know about that um and talk about
13:58
everything that you do
14:00
with with that clarity yeah definitely
14:02
for sure
14:03
and you know and you know there's so
14:04
much power in video i mean this is a
14:05
this is a video marketing podcast so you
14:07
know we really emphasize video but
14:09
uh you know video can be repurposed in
14:11
so many ways like right now i mean
14:12
we're filming a video podcast um
14:16
mainly geared towards it being a podcast
14:18
however you know you someone go on
14:20
youtube
14:20
and watch it on a different platform you
14:22
know which is we talk about uh defining
14:24
your platform as well and how that's
14:26
so important but being able to diversify
14:28
your content too
14:30
you know with a with that clear purpose
14:32
you can you can plan for
14:34
things to land on different platforms
14:35
and be you know just as effective
14:37
you just got to plan towards that so
14:39
defining the purpose for
14:41
you know each platform really can help
14:43
you
14:44
you know land your uh your content or
14:47
your medium on the correct platform
14:50
um and uh speaking of platform
14:54
uh i mean you're just inspiring all
14:56
sorts of ideas um i'll go on another
14:58
quick soap box but
14:59
but think of like because video is an
15:02
essential tool in your marketing
15:04
toolkit right and you think of like if
15:07
you work at a
15:08
shop or something i'm not much of a
15:10
handyman my wife will tell you that but
15:12
um with video being essential in your
15:15
marketing
15:16
uh what else is essential your marketing
15:18
you need a place
15:19
that you host your products and services
15:23
online so that looks like a website
15:24
having your own platform
15:26
um there and so on your website
15:29
uh think about that in uh as
15:33
as we talk about videos as well because
15:34
like i think there's a way to bridge
15:36
what we talk about you know in video
15:38
marketing to other types of marketing
15:40
materials so like your website
15:42
one page should not have 20 call to
15:44
actions because you'll overwhelm them
15:46
and confuse your customers
15:47
who are trying to learn about what you
15:48
do in a clear way so they know how to
15:50
take action and how it will benefit them
15:53
um and so the same way you would
15:54
approach a website strategy
15:56
to simply guide your customers to
15:58
success is the same way you'll approach
16:00
your video
16:01
strategy is like how can i use words
16:04
to communicate something so simply yet
16:06
powerfully
16:07
that invites my customers into a story
16:09
about them
16:11
the website will guide them through you
16:13
know different steps to be like hey is
16:14
this for me is it not
16:16
the video should do the same way but you
16:18
should uh you know treat it
16:20
that path that the same way for your
16:22
customers is like what's in it for me
16:24
because your customers um as they should
16:27
be
16:27
are selfish people you know like just
16:30
say it's not a bad thing
16:31
but it's true like we are selfish beings
16:34
and so we
16:34
we see things as like what's in it for
16:37
me
16:37
and so um thinking that way and thinking
16:40
with our customers
16:41
um like with a you know customer's
16:45
perspective in mind
16:46
we can uh treat our videos as we do
16:49
other types of marketing materials
16:51
uh to invite them to story and guide
16:53
them to success so just wanted to add
16:55
that like there's a bridge
16:57
bridging things to other types of
16:58
marketing um because
17:00
it it relates it all relates
17:03
yeah you know and it kind of goes back
17:04
to that uh if it can all relate to each
17:06
other then uh
17:07
you're it's just going to amplify that
17:09
that message that you have
17:10
uh in in your your brand and your
17:12
purpose
17:13
um so so in the uh you know and in
17:16
talking about preparation and defining
17:19
that purpose
17:19
uh i'll jump back to the scripts here uh
17:23
if you're watching i mean if you're
17:24
listening or jumping back to that that
17:26
document
17:27
but um but we really this is such a
17:30
powerful
17:30
powerful guide you know again this is
17:33
the video supply scripts guide
17:35
because down here under defining
17:39
your uh purpose your people your
17:41
platform
17:43
we we give you a really good
17:46
checklist to to go through and
17:49
really help you with you know preparing
17:52
your video
17:53
um and uh darling tell me a little bit
17:55
about how
17:56
uh i mean you're the mastermind behind
17:58
this document
18:00
how did this uh how did this checklist
18:02
kind of come together and and why is it
18:04
important or
18:05
or valuable for somebody to to go
18:07
through this checklist
18:09
uh while they're in their their video
18:10
planning or video scripting process
18:14
yeah you know it was inspired out of
18:16
this idea
18:18
can you hear me yeah good okay
18:21
yeah no it really uh creating these
18:23
documents because videos
18:24
subs video scripts video spy scripts
18:28
is is built out of this uh need to
18:31
build up frameworks and like a simple
18:34
process to follow and a plan to
18:35
implement
18:36
and so a checklist like this i literally
18:39
call it your official video planning
18:41
checklist
18:42
because when you can know and
18:43
confidently check off each of these
18:44
items from like
18:45
some of them are people purpose platform
18:48
budget
18:48
equipment location script hook headline
18:51
call to action and there's a few more
18:53
we've got authenticity storyboards shot
18:56
lists pattern interrupts
18:58
seo optimize length uh considering those
19:01
those pieces
19:03
are a like a recipe to successful video
19:06
um if you can complete each each and
19:09
every one of those like often times
19:11
like yeah videos that are unscripted
19:12
kind of like what we're doing here on
19:14
this podcast
19:15
um can be powerful and deliver a great
19:17
message
19:18
that inspires people gets them to act
19:21
which is definitely what you want your
19:22
videos to do um
19:24
but yeah like it's it's important to
19:26
lead with intention and be
19:28
uh super purposeful when you go to
19:31
create videos and so this checklist
19:33
um is to give you a simple path to know
19:36
hey am i doing videos right
19:38
um granted you don't have to have every
19:40
single one of these checked off for
19:42
every single type of video you're going
19:43
to create
19:44
this is with the marketing videos in
19:46
mind meaning
19:48
like how am i attracting my ideal
19:50
customer
19:51
to want to learn more and
19:54
buy one of my products and services
19:55
eventually and so yeah getting clear on
19:58
these will help
19:59
your approach to your film production to
20:02
your
20:03
your even your post production and more
20:05
confidence through that process and so
20:08
yeah like reference it every time you go
20:10
to plan on a video particularly videos
20:11
that
20:12
um our video sells messages are
20:15
ad videos um and uh and even videos that
20:19
help educa educate people about your
20:21
product um
20:23
it can live on youtube it can live
20:25
inside of an online program
20:28
um it can be embedded on your website
20:31
whatever it may be it's important to
20:34
build every single video
20:35
with purpose yes definitely
20:38
and uh and you know that checklist is is
20:40
fantastic i mean it's a big checklist
20:42
i'm glad you read it because i sometimes
20:44
forget we're doing a podcast here
20:46
but uh we're showing it you can check
20:48
this out on youtube if you're listening
20:50
um but but yeah like obviously it's josh
20:53
has mentioned it go to videosupply.com
20:55
and you can
20:56
check out the resources and we make it
20:58
available download there for free
21:00
um and i wanted and you know like i
21:01
wanted to make it comprehensive like we
21:03
talk about
21:04
doing things simply um and it's a simple
21:07
checklist to know
21:08
okay this is what this means is what
21:10
this means
21:11
but uh oftentimes you need um
21:14
certain things come more comprehensive
21:16
to know that you're doing everything
21:18
right um it's not as simple as
21:21
you know talking about what you do you
21:23
know like and then this
21:25
this goes back just for a quick tangent
21:27
on the whole idea of a powerful message
21:29
is giving you the words to know how how
21:32
to talk about what your company does
21:34
um and a lot of times people lose out on
21:38
the opportunity to invite people into a
21:41
store worry about them
21:43
when they get to talking about
21:45
themselves so like
21:46
if we if we were to like go meet someone
21:49
at a networking event
21:50
or a virtual event right um and people
21:53
were like so what do you do and we're
21:54
like
21:54
hey we're a video agency like that's not
21:58
sexy or attractive you know um you know
22:01
we were
22:02
we got lost in the sea of noise and um
22:06
and competition so to speak that
22:10
does exist when we just brown or brand
22:12
ourselves
22:13
in in that way it's it's far too simple
22:16
and far
22:16
too boring um and so
22:19
brand messaging that we do through story
22:21
supply or messaging framework
22:23
allows you to confidently know how to
22:26
talk about what you do that helps you
22:27
stand out
22:28
and get the attention of your perfect
22:30
customer
22:31
and in doing that then you can more
22:33
confidently approach
22:35
building out your video marketing
22:37
scripts
22:38
and uh going back to that whole idea of
22:40
purpose is knowing that each video
22:42
serves a purpose um and aligns
22:45
ultimately to your brand vision
22:48
yeah definitely and uh and you know
22:51
that's
22:51
uh you know ultimately coming back to
22:53
that to that purpose of your
22:55
of your video that you're putting out
22:57
there you know making sure that it lands
22:59
um this uh this guide really can
23:02
can help you uh define all of that um
23:05
there's a lot of there's a lot of i mean
23:06
it's a big
23:07
checklist there can help you really
23:09
craft your message
23:11
um but uh really
23:14
you know our our efforts are to help you
23:17
really stand out as a brand and uh
23:19
and to uh you know be successful in in
23:21
utilizing things like uh
23:23
our video supply guides uh and scripts
23:26
guides
23:27
uh can really help you to um
23:30
clearly define your purpose as your uh
23:32
as you're venturing into your own video
23:34
so
23:34
i mean we're we're a video uh
23:37
advertising agency we can
23:38
help people you know craft their video
23:40
messages uh
23:42
but really this is a guide that can help
23:43
you really kick things off uh
23:45
and really take the reins uh by yourself
23:47
and plan out your own
23:48
video spy guys and i think it's very uh
23:52
it's it's very powerful it's very um and
23:54
what's the like you said it's a it's a
23:55
very powerful tool and toolkit to
23:58
to use when you're planning your videos
23:59
so um
24:01
cool well that might wrap things up i
24:04
don't have anything
24:05
else to say about defining your purpose
24:06
other than uh well i mean we could we
24:08
could talk about it all day
24:10
like seriously but you know think of
24:12
like
24:13
just for for you to take action
24:15
listening or watching this
24:17
uh again go to video supply dot com
24:19
video supply dot com you gotta speak
24:21
slower
24:22
um you download that resource and to
24:24
learn more about how you can grow your
24:26
business
24:26
using the power of video um everyone has
24:30
a vision
24:31
and a mission that that is inside them
24:33
and sometimes they don't know how to
24:34
communicate that
24:35
in a way that gets people excited and
24:37
engaged about that
24:39
and so our our mission we're on a
24:41
mission to help people cut through the
24:42
noise
24:43
to stand out profitably and grow their
24:45
business using
24:47
the power of video and we believe video
24:49
supply is the solution to do that
24:51
so go to video supply dot com and uh
24:54
thanks for watching
24:55
and listen see you uh on the next
24:57
episode
24:58
yeah thank you guys it's a good ride
25:01
thanks down for joining me and uh again
25:04
we do this we do this weekly so uh be
25:05
sure to chime in next week
25:07
uh wednesday and uh hope to see you
25:10
there
25:11
thanks alan
25:18
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25:34
you
