Julie Stoian is a digital marketing expert and coach, currently making her mark on the internet as the co-founder of several popular online business brands such as Create Your Laptop Life ®, Funnel Gorgeous ®, Digital Insiders, and more. Julie joins the Visionaries podcast this week for an exciting discussion on her journey to becoming a digital marketing expert, reaching the one million dollar mark and discussing her future goals and aspirations.
Julie started her journey to entrepreneurship as a mom blogger. Little did she know her knack for writing and design would open the door to amazing opportunities. After a rocky divorce and unexpected pregnancy in 2014 that left her needing to build a profitable business quickly, Julie transformed her passion and love for internet marketing into a multi-million dollar business in less than 3 years.
“It doesn’t matter how much money you make if your lifestyle is in shambles.” - Julie Stoian
#digitalmarketing #marketingfunnels #momblog #visionary #funnelmarketing
Today she works with her partners to bring aspiring entrepreneurs the best growth hacking strategies and tools to navigate the fast paced and ever-changing landscape of digital marketing. At the end of the day, Julie strives to focus on using her talents to help solve problems. Hey favorite Disney quote, “Remember who you are.” - Mufasa, Lion King, reminds her to reflect on all she’s capable of.
“True security isn't really dictated by a number in a bank account; it's an internal job.” - Julie Stoian
Helpful programs with Julie Stoian
- Check out Julie Stoian’s website
- Funnel Gorgeous - Create Funnels, Ads and Webinars
- Follow Julie on Instagram
Because by the time 2014 rolled around, I was making maybe $2,000 a month. And that was great as a stay at home mom trying to pay for a vacation, but it didn't work. Uh, as a single mom and I got divorced, I found out I was pregnant with my fourth child and had this sort of oh crap moment where I thought I've got to figure this out. Like I gotta, I can't just make little side hustle money. I have to like support myself.
Welcome to visionaries where we believe having a positive vision for the future and actually sharing it is the best way to build a brand, grow authority and live a meaningful life. The show will explore different stories and strategies of the most visionary people today and what they're doing to inspire and change the world.
What's up, Julie, you know, I have been wanting to do this for months, if not years since we got connected, um, cause selfishly, um, uh, maybe it may call it selfishly. I attribute so much to your mentorship and guidance to my own business journey. You know, you've been a visionary since the moment I met you. Um, as far as, um, understanding what it takes to build online business. Cause I knew nothing about what was possible. So tell us a little bit about, um, your business journey. What has led you to this moment?
Gosh, it's quite the story. Um, yeah, so I grew up in a small town Christian environment grew up, had three babies, was a piano teacher stay at home mom and I had a bit of a crisis when my third child was born because she was born with a really serious heart defect. And I was just completely overwhelmed as a mom. And I took to blogging as a way to sorta tell my story, find my voice. I had no intentions of gathering an audience. It was really just an outlet for me. And from 2007 to 2012, I blogged basically in secret for five years, but I started to gather this, just this tiny little audience. It started out as my parents and eventually grew by the time 2012 came around. I had a decent audience. I had maybe like a thousand people on my email list. I thought I was the cat's Meow.
And I started freelance writing for, uh, for money because I was a good writer. And I also started helping people design blogs. Cause I was really good at my blog five years in and I opened up this little business, it was called fabulous blogging and I taught people how to write and how to design. And that's really where I cut my teeth on marketing principles, learning how to get attention on social media, how to tell really good stories, all of these skills that I developed. And they came in handy because by the time 2014 rolled around, I was making maybe $2,000 a month. And that was great as a stay at home mom trying to pay for a vacation, but it didn't work. Uh, as a single mom and I got divorced, I found out I was pregnant with my fourth child and had this sort of oh crap moment where I thought I've like, I got to figure this out.
Like I gotta, I can't just make little side hustle money. I have to like support myself. And so that took me on a journey to learn marketing where I knew that I could charge more. I also knew that the better marketer I became, the more money that I would make, the more people would start to follow me. And so from 2014 to 2017, so it was three years. I went from, you know, a modest $30,000 a year business to doing the thing that we all dream about when we first set out, which is what is it like to build a million dollar business? And um, and so in 2017 I hit that marker. And so since then I have been, uh, coaching, teaching, releasing courses and really, you know, continuing to make, uh, awesome money and Austin connections. But I think along the way, I've realized that once you hit your financial goals, that a lot of business relies on what is your mission and your vision. That's outside of just finances. It's really hard to see that when you're trying to make money, but once you make it, then you, then you realize that's the easiest part of the whole thing, you know? Um, and so that's kind of a little bit about my story.
You know, I, I love hearing that too, because I think, um, getting into our businesses and I mean, I'll speak for myself for sure is money is a massive motivator to need to use. You know, you want to make lots of money. And I think you get carried away by a lot of the success stories that you see, um, whether it's from bro marketers or other marketers that exist, who are painting the picture that you can make millions, um, online. Um, and, and so I think it's, it's a trap that's easy to get pulled into because you get turned into like comparison mode and all of these like self limiting beliefs that keep us back from actually achieving realistic milestones.
Well, having realistic vision with that, the thing is that it's, you know, everybody is driven by money when money isn't there. Right. And that's totally normal. And to try to like fake that you have some other mission when you, you got to put food on the table is silly. Cause we are all, you know, just like the hierarchy of needs. Like we all, that's all we can focus on. But I think, um, it's meant to be a message of hope for the people who are in that position now where they feel like, gosh, like, uh, this is the hardest thing in the world to make money. I can say on the other side it's feels like that right now, but keep going, because if you keep going, you're going to make money and you are going to realize that that wasn't the hardest part of the whole thing.
So like it's, it's kind of meant to be a message of hope because we all have to take that journey to some, to some degree when, when money is at stake or when food on the table is at stake, we have to go through that. And that's part of the journey of entrepreneurship is learning how to pivot once, once you've hit the milestone that you've, you know, that you have in your head.
What was that moment? Um, so 2017, you hit that million dollar, like back that big milestone that many business owners want. Was there a specific moment that you can remember there? Like, like I've arrived at that, like idealistic, you know, milestone, and then you started to think more about like, okay, the legacy element, or now I don't have to worry as much about the financial reward versus like the fulfillment reward.
Yeah. You know, it's funny 2017, I think I hit it in like August, September of 2017. It was a crazy time. The one memory I have is that my two employees sent me an edible arrangements, one of those fruit with a balloon and it showed up at my door and it was, you know, Emily and Jesse who've been with me since the beginning. It's so sweet. Like they were, they were celebrating with me and it is edible arrangement on my thing. And it said, congratulations for hitting a million dollars in sales. And I was like, Ooh, I did it. You know? And I quit like went to my Stripe account. Like I wasn't waiting for that number to take over. Then. I was like, Oh my gosh, I did it. And I was so excited. And it was, you know, it was a moment of celebration, but nothing really changed.
Um, and million dollars in sales doesn't mean a million dollars in, in hand, you know? And I think that's another thing that they forget that there's a sweet spot. And I was actually just talking. That's funny that you say that because the transition, I was just talking to a bunch of women the other day, and they've all hit their, their milestones. And there's sort of this drive to just like more and more and more and more, and there's this sweet spot where you learn that it doesn't matter how much money you make, if your lifestyle is in shambles and you're not happy and you don't get to hang out with your kids or you don't get to do the things that matter. And, and I I've experienced that to some degree in sort of in my hustle to make so much money. It's kind of like overshoot.
Like once I made it, my brain hadn't shut off that I could like calm the F down a little bit. And so I continued to hustle, but I didn't have an end in mind. And I had this moment where I was working just absurd hours and never seeing, you know, my family and some one said to me, Julie what do you want? And the only thing that I could say in that moment was I really just want to go to Disney world. I mean, like, that was all, like, I was all I could come up with and yeah. And I then made that my new goal, like, because she's like, well, work with that goal. Cause like, that's the only one you've got. You don't know what you want to be when you grow up, like you you've been a mom and you've been a business owner and you, you don't understand what you, who you are and what you want, but you know, you want to go to Disney world. And so then I completely rearranged my life to make it so I could go to Disney world as much as I wanted whenever I wanted. Um, and in 2019 I went to Disney world, like over 12 or 13 times. I don't know. It was almost once a month. I went to Disney world in 2019.
It's like, it's like, you're you just won the super bowl. What do you want to do now? I'm going to Disneyland Disney world.
But it does represent for me, it represented for me none. Number one, an experience with my children, with my family, with my friends, it represents for me just like the, I don't have to be an adult. I can just be a kid. I can just imagine. I love everything about the way they run their business in terms of like the branding. And so it had some symbolism for me as well.
Hmm. And you know, one thing I do want to unpack that was interesting is when you received the edible arrangements, you know, which was like, um, a reminder that you arrived at that milestone, the fact that it, yes, it was a celebration, but it wasn't like something that, you know, it's not like you didn't have this Stripe account pulled up every single second of the day tracking, like, right. Oh, there's the ticket hit there. Yeah. Let's celebrate. It goes to show that you were already in that place of, you know, shifting that perspective and your view towards like, well, what is fulfillment that I'm looking for? Like, what is actually that ultimate vision? Like I, you were already making the money to support the lifestyle and, and obviously other shifts came down the road to make sure that Disneyworld became a priority. Um, and family did, but what do you feel like with the shift and what you're doing now? Like, you know, obviously you left your agency behind now, you, for several years, you been completely dedicated to giving back through your business mastermind to your programs. Um, what do you see in the future for yourself and what you're looking to build?
Yeah. You know, it's funny. Um, aye. Aye. My sister is an Enneagram specialist. And for any of you guys listening, who is interested in Enneagram, it's, it's, it's fun exploration, it's this personality sort of assessment that looks at what motivates you. And, um, we all are motivated by different things. And, and I, um, you know, some of us are motivated to build a business because we want status and that's not a bad thing. We want influence or power or fame, or we want, um, you know, we have a mission that we care about or, or maybe it's that we want to become an expert. And we want to just be known for being really, really, really good at something. Maybe we love to help people. There's all kinds of reasons. Um, and so I'm on the Enneagram. I am a six and the six is the loyalist.
And the six unfortunately has this, uh, Achilles heel, if you will, of anxiety. And I've known this about myself. And so everything that I have been driven by up into this point is to create security. So I built my empire because I wanted security more than I wanted all those other things and everybody's is different. And so now that I've realized that true security isn't really dictated by a number and a bank account, that it is an internal job. I've noticed that the more I meet that core motivation, the more I, and less driven to keep up with the Joneses about what it looks like to be successful. And so my mission now is driven by the fact that I want to leave the planet better off than when I showed up. And I want to do that for my kids. And I want to do that for my family, for my husband.
And I want to do it for the people that follow me. And so now, because, because that's all you can take with you when you leave the planet anyway, is the relationships that you have with other people. So everything about my business is now driven by is this going to help me have more meaningful relationship and connection or not? And if the answer is yes, then it's a really a matter of priority of like, well, who gets my attention. And that, that that's really the game that I play now is who, who gets my most, most of my attention and how do I arrange my business and my life to serve the people that God's given me to serve. And, um, and so that's very much how I'm driven now. Um, and I find myself way less ambitious than I used to be. Um, I dare say it feels a little lazy. Um, but it, it ultimately feels really good because the people I serve feel served and I know they feel that way and that's really important to me. So I just, I just keep doing my thing.
Yeah, man, I love hearing that. I wouldn't say less ambitious. I just think your ambitions are aligned differently than others. You know, like there's crazy ambition. Like from the outside, looking in you, in some ways it feels like how does Julie, like obviously you have your own productivity and efficiency system.
I was going to say, I think maybe you think I'm still very productive.
Speaker 3 (15:01):
Right. You're very productive. But as for, for an outside, looking in, people are like, just Julie work, like 80 hours a day, you know, it's like, how does she get so much done, but it's because you've perfected the way you approach your time.
Yeah. I am. My time is so incredibly valuable. I mean, even Kathy makes the joke. I mean, cause Kathy is my business partner, one of my dearest friends and I'll look at her and I'll be like, I have 20 minutes and she's like, I know, I know. You know, and, and, uh, that is the only way that I know how to, to have the lifestyle I want to have is to guard my most precious resource. And that is far more precious than any amount of money I can make.
I love that. Well, um, I, I'm also a Disney geek. Um, maybe I'm more closeted than others, but, um, to quote a movie that brought me to tears frozen to, um, you know, for, for others who are looking to similarly build a successful lifestyle and realize the vision that they have for themselves or make their dreams come true for a Disney, um, what would be the next right thing to do for the next right step for them to take in order to do that, to lead them to success, I guess.
Well, the good, the good news is is that, whether you're at that phase where you're really driven by money because it's in short supply or whether you're driven by something else, legacy related, um, the journey is the same, uh, because if you look for humans that you love, that you enjoy spending time with that you can serve and that you can help, uh, both come when you focus on that. So you don't have to split your focus. Oh, I'm looking for my paycheck or I'm looking for my legacy because if you attach yourself to people that have a problem that need a solution that you can provide and you enjoy spending time with them, and you ask yourself every day, how can I solve problems for these people? Um, money and legacy will follow.
Powerful, um, piggyback off that, and then we can wrap up. Cause it's just, I love every single word that comes into your mouth is valuable. I feel like it's like it should be written down in a Julie Bible or something. Um, maybe that should become a thing, but what, uh, maybe you have an answer for this. What would be your most inspiring Disney related quote? Um, or do you any that inspires you?
Oh my gosh. Well, lots but the one that's most, um, like close to my heart right now. So is, um, in the happily ever after fireworks at magic kingdom at the end of the night, it's a, just a medley and a montage of all the Disney movies. And, um, yeah, there's a point in the, in the show and the laser show where the castle gets attacked by all the evil villains and it's just lying and ruins. And, um, what happens at that point is Mufasa shows up on the castle, uh, just like he did in lion King. And he says, "remember who you are!" And that one phrase has pretty much left me in tears every time I see the movie or I see the fireworks because it's just, for me, it represents God or your higher power, whatever calling out of you, the thing that you're capable of and this sort of moment where you feel like, I don't know if I have it within me, I'm tired, I'm frustrated. I want to give up whether it's in a relationship or business. And, and that, that person, that higher being sees more than what you can see because they're at a higher vantage point. And they, at that moment are saying, no, remember who you are, like, remember who I made you to be and, and come out from hiding and do the thing that you were called to be. And I think that works for anybody all the time. And, uh, so that's one of my favorites.
Thank you. Thank you. Well, I'm inspired. Um, that felt amazing, Julie, you seriously, you're a rock star, um, mother for like stellar wife. I'm sure to Alex That will be a part two. It will be like a, I'll follow up with these same questions or something Alex's perspective. Well, and I've heard it from you. Like just the way you describe Alex. It's, it's a lot of fun. Like you guys haven't really fun dynamic. Well, Hey, I appreciate you and thank you so much for providing time and we'll talk soon. All right. Thanks for having me.
Thanks so much for listening. Once again, if you would like to learn more about how you can use your unique message to share with the world through video and create videos that actually are professional and perform bring you money and all of the results and influence that you want to make. Then I invite you to learn more by going to content upply.com. Thanks again for listening. And we'll talk to you very soon.