Setting the stage for business growth is focused on using persuasion and your signature story to sell on the stage (in person events and tradeshows) and on virtual platforms (webinars.). What began as a challenge from a mentor and one free speaking opportunity started Colin Boyd’s journey into becoming a renowned Speaking Professional and Business Coach.
“One presentation can completely change your entire business.” - Colin Boyd
Selling shouldn’t feel pushy or sleazy. Colin’s signature systems (Infusion Selling) and his focus on persuasive marketing helps speakers, coaches, thought leaders and content creators connect and convert their offers from the stage and through webinars.
Colin is obsessed with helping experts and entrepreneurs sell from the stage. He keynotes at conferences around the world on topics such as persuasive communication and selling ideas.
Colin is a Certified Speaking Professional, and his clients include Coca Cola, Suncorp, Fuji Xero and Hewlett Packard.
He runs high-level mastermind programs for speakers and content creators. And delivers his signature program Sell From Stage Academy which helps people turn every presentation into a money making machine. He lives in Newport Beach, California with his wife and two little kids.
“If you're a business owner and you don't see any type of speaking engagement as selling, what happens is you end up getting a lot of claps, but no clients.” - Colin Boyd
#stageselling #persuasivecommunication #webinarselling #businesscoach
Connect with our guest and other helpful resources mentioned in this episode:
- Check out Colin Boyd’s website
- FREE download - Persuasive Content Builder
- Colin’s programs
- Join Colin on Facebook
- Join Colin on Instagram
- Sarah Boyd - Colin’s wife’s program
- Commercial Campaigns for Entrepreneurs Discovery Call
- Join Dallin on Facebook
- Join Dallin on Instagram
- Join Dallin on YouTube
- Check out Content Supply virtual commercial services
And I had this like revelation that it just blew me away. That first of all, getting over your excuses is one of the biggest things. And then second of all, like finding a stage or creating a stage, whether that be a webinar stage or a live stage, or like literally one presentation can completely change your entire business.
Welcome to visionaries where we believe having a positive vision for the future and actually sharing it is the best way to build a brand, grow authority and live a meaningful life. This show will explore different stories and strategies of the most visionary people today and what they're doing to inspire and change the world. Welcome Colin. Thanks for joining today. I appreciate it.
Hey, it's good to be Dallin!
Well for those who are learning about you for the first time, tell us a little about yourself.
Yes. So you can probably hear my accent. Uh, I'm originally Australian. In fact, I was actually born in Canada. I don't know if that wins anything for me or not, but I was born in Canada. I grew up in Australia and then now I live down the road from you in Newport Beach in California. So, um, I've been on a bit of a journey, but for me, I really just specialize in selling on stages. So helping people to craft a message so that they can sell on a webinar stage or a live stage. That's kind of all I do, essentially.
You know, and, and that's, that's so powerful too. When we were talking before we hit record of this idea that, um, I mean it, maybe I was thinking of more, but the virtual, I was like, I don't know, maybe we didn't talk about this, but, but this idea of like a virtual stage versus an in-person stage is fascinating to me, especially, you know, we're talking now with like the tail end of this locked down, right. And in this whole pandemic. And, uh, tell us a little bit more about, um, why you think it's essential to learn the scale of selling from stage virtually.
Yeah, well, I know for me, when I first started my coaching business, I started out as a life coach and it was, I remember I was living in this two bedroom apartment and there was like literally Burt cars out the front of our house. Like we had, I was like newly married, just struggling to kind of work out what I wanted to do. And I'd started my coaching business. And I remember my master trainer came up to me and she, and she, she was doing a workshop actually. And she's like Colin, how's your coaching business going? And I said, Aw, I'm just loving it. I said, I'm just loving the experience, the coaching, the conversations. Like, it's just incredible to have that sort of connection with a client. And she's like, Oh, that's really great. And she said, um, how much money you're making?
Like, that's like the, that's like the most direct question. And at the time, like I looked at her and I was like, Ooh, this is not going to go, well, I.
That's an uncomfortable question. Money's all can always be uncomfortable initially.
Always and she's just straight for the jugular. Right. And it's just like, how much money you making at the time? Like, like literally it was like a couple hundred dollars a month. Right. And so I was working in other jobs and you know, like I was on the journey. Like there's no shame in that, but it was just kind of, that was where I was at. And she looks at me and she's like, what you're making, how much? And then, like I said, the amount again, and then, and then she goes, how old are you? Colin? And I was 28 years old. And she said, you want to have kids?
Don't you? And I was like, yeah, I really do. And she goes, you know what, Colin, you'll be 30 years old and you'll have kids, but honestly, what will they have to look up to? Nothing, you know what, Colin, you're a schmuck, that's what you are. You're a dead set schmuck. I'm like, it's a bit of, like, I was eating a ham sandwich at the time. That's like falling out of my mouth. It's on my foot. And I'm like in shock. And she's like, Colin, I want you to go out and make $30,000 over the next three months and call me personally. And she gave me her cell number. And, and it was literally in that moment, I remember just like coming to like a resolve of, I need to stop listening to the, all the stories in my head, all the excuses that I'm coming up with, or like every single adult excuse that I was coming up with that I thought was like, sophisticated enough to stop me from taking action.
And I, and I just had to let go, I call that my schmuck moment. Right. And so, and this leads into me. What happened was I just, I energetically made this decision. I've got to, got to step up. And what happened was from there, I ended up getting a referral from a friend to a free speaking engagement, and I'd never, ever spoken like to any sort of audience professionally at this time. And so it was, I remember walking up the stairs to this event and the event organizer comes up to me and goes, Colin, you wouldn't believe it. We have got the biggest turnout ever. And I'm thinking on no, like, because for me, there's like more people I'm going to look like an idiot in front of, and then, and then I spoke, there was like 140 people or so in the audience I spoken at the end, I made an offer.
Now, what I didn't realize was I met an irresistible offer. This was before I even knew the term irresistible offer. And so 125 of them, like 90% or more gave me their details in exchange to like go on the chance to win some coaching and stuff with me. And what happened was I did a whole bunch of free coaching out of that and literally filled my whole coaching practice. I had like 12 paying coaching clients within about two or three weeks after that. And then ended up getting a call from Hewlett Packard, from a finance director to come and speak to at their main global conference in like three months from that point. That was my first ever speaking gig that ended up being like 5,000 people, which is a whole nother story. Um, and, but literally I realize it was, it was about this three month Mark. I'm doing my finances and I'm like, Oh my gosh, I've made 30,000, $30,000. Like it was literally blew my mind. And I remember calling up my, my mentor at the time and I have a Sharon, by the way, it was I'm like, Sharon, you wouldn't believe I just made, I did. It was like, I'm not as sure I'm not as smart.
She's like, she's like, I know you did it. She's like Colin, you always had it in you. You were just, you were just telling yourself all these excuses of why you couldn't step up onto the next level, the next stage. And I had this like revelation that it just blew me away. That first of all, getting over your excuses is one of the biggest things. And then second of all, like finding a stage or creating a stage, whether that be a webinar stage or a live stage, or like literally one presentation can completely change your entire business. And that was what blew me away. And then I got obsessed with speaking and became a professional speaker for like 10 years. And, and then kind of the rest is history. We moved to the U S like three years ago. And then now all I do is just teach people to sell on stage, which is a unique kind of angle in speaking. Cause I don't teach people to speak on stage because speaking for me is entertainment. Where selling is getting people to take an action. And so I've really niched down into that and that's been really helpful because yeah, it's kind of come a bit of an obsession with me. So that's why I love, and I think everyone should learn to speak on a stage at some level.
Yeah. You know, it's fascinating too, that you pinpointed that area of speaking on stage as far as like focusing on selling versus focusing on entertainment. And cause I was just thinking about, okay, w when I think of presentations on stage, I think of a lot of comedians. Right. And I was like, a lot of, if you think about it though, they're selling a joke, they're still selling an idea, you know, or a lot of, you know, maybe think of like presidential candidates or politicians, right? Like they're selling an idea. It may not be like, you know, pay me money, but they are building a campaign and experience around, um, selling something. Um, and for, you know, for you obviously it's like pay me something by the end. Cause usually,
Well it could be. It could be, cause there's three types of presentations that I teach. There's one which are called the Sharp Sell. The Sharp Sell is a direct offer. So that is a webinar that you're going to run into. Now it's a 60 minute webinar. You make a direct offer at the end. It's a speech that you do at a conference. And the conference organizer says, Hey, you can actually sell your product at the end. That's what we call a Sharp sell. Then there's a soft sell, which is like a content upgrade or something of value for the audience, which is actually what I did in that story. I gave a soft sell, which was, Hey, if you give me your personal details, I'll give you like some coaching. I'll give you, I gave away some coaching and things like that.
Um, and then there's the no sell, which is your classic keynote. But if you follow the right formula, then you end up having people coming up to you going, Hey, how do we work together? That's that's for me the goal. Yeah.
You know what I love here about that too, is for those listening, I mean Colin, you're doing a little bit of a mini webinar here where you've shared your story around discovery. I mean, you know this, you know this, but you know, there's the power that it doesn't just come in like a straightforward webinar or say stage presentation. It comes into like doing a mini webinar and a Facebook live or on a podcast interview. Uh, the applications are endless, you know, absolutely to how you write, you know? So it's a content like, um, content optimizer, really of how you approach your content.
100% And I think you really hit the nail on the head. When you said before, Dallin off where you said, like everyone's actually selling an idea, right. Even a political campaign or even a parent to a child, which by the way, we rarely win.They're five and seven, I've got a three year old. So it's like, yeah, you just covered into it. You've got no hope and they try to sell you on their own idea. And you're like, Oh yeah, yeah. You've just got to lie. You just doing it because it's like, everything's out the door with kids. But when it comes to like, yeah, like webinars and live presentations that you said before, like we're always selling, right. And this was the, one of the biggest shifts that blew my mind when I first started getting into this space was that most people see speaking as, as what they got brought up with, which is a teacher.
So it's like education or a comedian it's entertainment or a politician. It's like, you know, sharing an idea or something like that. And so what if you're a business owner and you don't see any type of speaking, whether it be a Facebook live video, live speaking engagement as selling, what happens is you end up getting a lot of claps, but no clients. So people say, Oh, that was such a great presentation, but then it doesn't lead to anything. And this is the thing is like, you need to see selling at its most integrit level because selling shouldn't feel pushy. It shouldn't feel like, Oh, this person's just trying to like manipulate me or this. Person's just trying to like, get me to do something I don't want to do. Like that's, that's not selling at its integrity level. Selling at its integrity level is deeply understanding who your customer or your audience is. And then speaking to them in a way that gets them to take an action that that would benefit them. So, and that's so respectful because if I am, if I don't understand you, I really, I don't know how to sell to you. And I'm going to sell to you in a really like disintegrated way. Does that make sense?
It does. Yeah. So you're, you're, You're basically saying to not understand your audience and what they need, uh, you know, you may be speaking to the wrong message to the wrong audience. It's understanding like, what is that right? Message for them. And, and that probably helps you, you know, as far as your speaking opportunities go, it's like, well, is can I actually serve this audience? Like, do they do actually have a message that can resonate? Cause I mean, I'm sure we can generalize a message, but there's still going to be people who are not like this. They're going to be like, this is not for me.
Totally. And when you understand your audience, you have this, you have this natural magnetism that occurs. And it's like, like I w w you know, get the opportunity to work with like, literally the biggest names in the world. And when I speak to them about their audience, they speak about their, like their, their avatar or their customer in a way where they like genuinely know them and genuinely understand them. And they're quite specific. And so there's just a real sense of empathy and respect there. And that's what it needs to start at. It doesn't, it shouldn't start from the place of like, I want to push this product. It starts from the place of, I want to know who you are, and if this is a right fit for you, then let me share with you a space that could potentially give you the, the results that you're after.
Because you know, there's nothing worse than someone joining your program and they're wrong fit. That is like, really, like, it's, it's annoying for you as the, as the product owner. And it's also like frustrating for the customer. And so you, when you understand your audience, well, it's just this beautiful exchange of value where you speak, you sell all at the same time, it's not speaking. And then selling at the end, it's it's one system. And then it results in the right person joining your program. And then that is where you truly transform their life.
That's so powerful too, as far as understanding who you're serving, you know, and it's, it's interesting too, when you talked about you get the wrong people inside your program or product, uh, and I thought about a recent trip I did to Target where target, they don't have their fitting rooms open. They took down all their mirrors. And so when you go to hopefully buy clothing and some of their products, they don't allow you to like, identify for yourself, whether it's a good fit for you, you literally have to buy the product, walk home. And you're like, drive home. Right. And try it all on and be like, alright, this and stuff, and fit. And then you have to spend more time to go back. So it's like to me, as far as building up that connect headaches for everyone.
Yeah. It's like, I get more refunds. You you're going to get more resistance or you get bad reviews. Like you all that stuff. Yeah. That's a great example.
I mean, it's, it's fascinating to me, but so with you, then, you know, we talked, um, remind me to what your framework called around it's the content, yea persuasive content. Tell us more about that as far as like using persuasion and how you share messages.
Yeah. So there's this concept that I've coined, which I specifically called call infusion selling. So infusion selling is this idea that you shouldn't try to speak and then sell. So webinars or speeches don't work well when someone sees their content separate from their offer. So if you see them separate, you're going to go, Hey, what do I want to teach? That's really valuable for people, which is a great intention. Like, that's a great intention. I get it. And then, and then you go, okay. And then how does my program kind of fit into that content? Or like, and then you just whack your, your offer on the end. And so you teach all this, like, you know, valuable content and then you transition into an offer and then it just feels awkward for you and for them. And they're like, how come like you're making an offer.
This feels really weird where it should feel seamless. Like it should feel like one system. And it's one system when you use infusion selling, which is what I teach. There's nine infusion selling techniques. But like, one of them is your signature story, right? That's like just one infusion I'm selling techniques. So infusion selling is the metaphor is like, imagine you have a cup of water and you drop dye into that water. And it just infuses through all the water. So it changes the color just naturally it can't not change the color. And so if the water was your audience and you're dropping content and ideas into, into the minds and hearts of your audience, and they're moving gradually and starting to change color, and by the end, they were completely different person. And they're ready to make a decision that maybe they didn't have the courage to make before.
And so infusion selling works like that. It's a nice kind of like imagery of like, it just infuses all through it. So one example is your signature story. So what I usually recommend for people is, and this is why this is one of the biggest distinctions that I help people make is that your story is not about your credibility. And it's not about even just engaging people because people say, Oh, I tell stories because it's engaging. It's like, yeah, it's engaging, but you're missing the whole point of a signature story. The point of a signature story is to, is to tell your story in an arc in a way that identifies a, an appify or a revelation or a belief that you experienced that once your audience understands that and believes that they will be able to see more results or say yes to your offer, or take bigger action in whatever you're wanting them to take action in. Does that make sense?
So we could even go, let's go a bit on this podcast right now. So we go back to my story that I just shared, like, what was like you tell me Dallin, what was my story about?
Your story is about discovering how webinars and selling. It was the, like, discovering that was the breakthrough for you and changing from schmuck to, um, what's the opposite. Success!
Totally. I'm not a shmuck!
And what I love too is like you identified, there was a mentor that existed in the story, someone to guide you, who gave you a call to action, you went on this journey to figure out, like, how am I going to make $30,000 in the next, you know, you know, a few months, three months, three months. And, um, and then the epiphany for you was like, Oh my gosh, like I made $30,000. How did I do that? It's by following this plan of selling from onstage. And so, I mean, to me, I mean, obviously you were, you were your perfect case study and that.
100% It's always, I mean, it's always great when you wear your previous avatar, like the people that you help was you 1.0 and your 2.0 now, like that's always so helpful, especially in this personal brand business. Um, but yeah, my story that's like one, I've got about three signature stories that I share around what I do. And so you don't need many, like I've told that story in different iterations of it. I don't always include the schmuck experience, but I just randomly brought that in because I thought it's quirky, but you're right. It's like she was my mentor. I was the student. I had a lot of issues or just like resistance around growing. Then I made the decision and then something showed up in my life. And then I did the speaking engagement then after it literally saw a breakthrough and it's completely true story. And so, but what, what this was about was about helping anyone to understand that a speech, one speech or one presentation can quite literally change your entire business.
And that was my experience. And that's the belief that, that if, if I can help an audience member understand that, then, then I can help them in my specific area. So I think for your audience, you want, you, you want to be thinking about what is the belief that once my audience has that belief, then they will be able to make a more courageous decision or a more congruent decision towards my offer or towards I can help them with. And so that's an example of infusion selling is like, I didn't say buy my program. I didn't say that. I told you a story. And in that story, you were as an audience member, you're probably listening to your. You're not listening to my story. You're thinking about all the limiting beliefs that you've got going on in your head that are stopping you and your feeling called out, going Oh, far out.
I don't want to be a schmuck, right. Because you're not even listening to my story. You're listening to your story, which is kind of rude by the way. But anyway, now objective, we're all selfish. It's like, and that's the power of stories. Like you don't listen to their story, listen to your story. And then it's like, and then as I tell my story, you're going, you're starting to go far out. Like, I want to learn how to do that. Right. And, and so, and it all obviously comes back to, and when I say like, we talk about integrity, like I have, I feel hand on heart, absolute integrity in what I do. Like I truly help people transform their lives. And so when you find that belief for your audience, so you're listening to this podcast, you find that belief, you find a story around that and you share it. That's your signature story. And that's one piece of persuasive content.
I love it. I love that so much, you know, and it's the power in the ability to help people be more selfish. Um, I think is, is great. I mean, cause one thing I was going to ask too, is like, you talk about your signature story with emphasis on your, and you know, the story was about you, but we see it through our own lens. Um, you know, on the flip side too, and maybe you can speak more to this, Those signature stories that you have in the back pocket, your back pocket don't necessarily have to be all about you. Right. You can also have probably a signature story about a customer who's gone through that success. Or maybe some of you may not even know, but yet it's still, or it could be. I mean, I'm curious to your thoughts on this too. It could be even a fictional story you can make. I mean that there's less integrity there, but it could be to deliver a point, right? Like I've seen you do that before, but yeah.
Yeah. Like the fictional stories start to get a bit like, um, so I like fictional stories used when they're like an old pack, like a parable. Like if you look at old parables, like how it was used Chinese Proverbs or like stuff like that, that's really powerful. So I like to find old parables that helped to rainforest as opposed to creating a new one. I'll only ever create like make one up. If I'm doing an individual coaching session with someone and I'm wanting to use metaphor to move them past something, which is a neuro linguistic programming technique, it's an NLP techniques. So, um, but it's because the power of metaphor because it changes belief systems. So I think if you said it's kind of like a scale you're starting to point out, this is like your signature story and you can definitely go a little bit further out and you can share a case study, which is actually another infusion selling technique.
It's number two, a case study, right? You could sell, like you could share a case study. And then from there you could shell, maybe a mentors story or someone that you've looked up to who has been inspired Oprah story, or like someone who you've had been inspired by. And then from there you could even share, share parables and like old, old stories and things like that. That's really cool as well. So all of them are kind of like versions of a signature story, but the biggest key is that you're not telling the story to entertain, you're not telling the story, to make yourself credible. You're telling the story to transfer the belief.
I love. I love that term of transfer to, and like, uh, w I do a lot of messaging and send inside my business. And one way I look at story is transformation to you, transform beliefs, right?
A hundred percent.
You talk about like false beliefs, old stories that you had in your mind. Well, in order to be ready to buy something or buy into an idea, you have to transform someone's beliefs by storytelling. And that's an M you know, you're transferring a new idea and a new belief system in someone's mind. What, so what's, um, for, for your own story, and this jumped out to me with these false beliefs and these old, these stories we tell ourselves, um, obviously we can say story helps transform or transfers new beliefs into us. Um, why is that? Like, how, how can we, like, how do we recognize that there's a shift happening in our mind we're creating new beliefs?
Well, I think well a belief is just essentially a sense of certainty that we have about what works and what doesn't. And so, and that's usually gathered through evidence and experiences and decisions and a whole bunch of filters that we've had throughout our life.
But the power of story is that it goes beyond all the logical reasons. And so story and metaphor are probably one of the two most powerful, like persuasive pieces of content, because story goes beyond the conscious mind. So think about the conscious mind is like the gatekeeper, almost like the goalie, um, and the unconscious mind as, you know, the room where all the change happens behind it's in the net. And so when you tell a story people's conscious mind calms down and actually almost like moved aside and then their subconscious mind comes forward and is ready to be, um, influenced essentially. And, you know, you can do this in a, you know, people do this in propaganda, you look at, you know, some of, you know, like, let's say we look at like the Nazis, some people like that, they use story metaphor, propaganda. In fact, I was listening to a podcast this morning that talked about how they studied freudism and how Freud basically was the first person to really, truly make the unconscious mind something of a focus.
And that all change happened in the unconscious mind. And then, um, they actually studied Freud ism to create their propaganda, to shift the minds and hearts of their people. Isn't that crazy. And so you can use it for the negative and you can use it for the positive. And so it is a, is a potent weapon, like story and metaphor. And so when you use it with, you know, with integrity, it can truly help someone to shift a conscious kind of belief that they've created, because it goes into their subconscious and it starts to kind of, uh, you know, uh, shift the feeling shift, the feelings that they have in their hearts or in their emotions around a particular situation.
Yeah, definitely. Yeah. And it's, it's something, I mean, I loved how you described it and use that example. Uh, you know, and it's, it's something that I was even thinking about again, last night I watched, um, Just Mercy. I don't know. Have you heard of that film? I have seen that. Yes. I've seen it. Yeah. So, I mean, you can have full late then, you know, it's very timely, you know, it, they definitely did the production and posts before. Um, all these riots and black lives matter movement came up again in full force this year and the relevancy of that message, but also the ability to share a real story like that to transform beliefs. I mean, I already was in the place of the outcome, but it, but it further, further agitates the problem that does exist on our society. And, um, it's a fascinating case study to what can happen when we allow, um, these old beliefs, uh, around racism and, um, and the like to exist. And, and I think that, I mean the power of film or whatever form of story, you know, we, we take and that's where like, you know, habits all happens the time in books as well, right. Webinars stage that, uh, the power of restorative transform is, is pretty potent, which is the word you use. And I think it's pretty, um, pretty powerful as well.
Oh, it's so powerful and metaphor as well when it's like someone is like something or it's like this, even just doing that, like, cause metaphor is so powerful because it's vague. So you can't like say it's not that cause you saying it's like that. So when you say it's like that, like you could say, you know, running a business is like flying a plane. You know, you've got to drive on the takeoff, you've got to go full force. Once you get some altitude, you can start to cruise putting your dials, you know, and actually enjoy the business. But then you've also got to think about your exit plan. And because landing is actually just as important as taking off and most people don't think about their exit plan. All they think about is taking off. So the conversation I want to have today is how do we build a business so that when you exit you actually land well and create the life you've always wanted. So just then I just get an example of using a metaphor. It's caught a little bit off topic, but like literally just went into it. So if it all was a classic business speaker, I could use that metaphor to sell my services. If I specialized in exiting businesses, I could use that metaphor to, to sell. How to exist a business well.
And do you, for the type of people you serve, is there a certain, um, yeah. Is there a certain type of people that you look to attract or do you find that the methodology applies to anyone?
Uh, I definitely mainly work with like, um, ex so content creators, online course creators experts, coaches. Cause that's what I am. Yeah. Um, and, and I mean, it's only been probably two and a half years that I've actually been focused on them because the 10 or 11 years before that, I was mainly just a professional speaker selling my digital courses to the general public, to corporations. And then it was about two and half years ago that I made that transition of, of actually looking at going, wow, the system I'm using is working to grow my business. What if I can help other people to use that system as well. And that was kinda my next evolution of growing in my expert business of helping other experts, because I just know, I look at the impact that I've made with my other programs and actually used to teach productivity. So we got a program called productivity Academy was sold like thousands and thousands of members in it. And I look like emails still every other week from people saying how it's changed their life. Right. And I never meet them. And I think about if I could help other experts, who've got great programs do that. Then I get to make a bigger legacy. I get to make a bigger impact. So, you know, this is my next iteration, my next kind of evolution of my business since doing the sell from stage academy stuff. Yeah.
I love, Oh, and I'm always, I love that you said that too. Cause it's to see that there's opportunities to pivot and for you, um, how did you recognize that you could serve like transition from corporate, you know, uh, to serving online experts like you do? Like how do you recognize that, Hey, there's this new opportunity I can pursue?
Yeah. I think that for me, so there's a, there's a process that I, that we're using sell from stage Academy, which is it's called the blended model. Excuse me. The blended model is essentially going, there's two main markets, there's a public market and a private market. And so you can kind of think about like a quadrant. So on the right is the public market on the left is a private market. So private corporations, publics, um, general public, and then at the top is like leveraged and online activities. And at the bottom is manual and like an offline activities. And so for me, I was very much bottom left, which was private. So corporations and it was manual offline. So keynote speaking, coaching workshops, which was great. And in fact, I mean, you can re build an amazing business in that. Like, you know, you can build a million dollar business in that space. Then I started doing online stuff. So I started going online, private. And then that was when I started selling, so I would do like a three or four day workshop with a corporation and then would quite literally a lot of the time double my invoice in my online program implementation. And so what happened was I started to get known because I was in Australia at the time, this was like about four or five years ago in Australia. I started to get known for like, people's experts started to come to me saying, Colin, how are you turning? Like, let's say a $30,000 engagement into a $60,000 engagement without doing any extra work. And it was because I was selling my online and leveraged services on the back end of my more manual in house services. And so what happened was I ran a workshop for experts who wanted to learn how to do that. And it like filled up and I was like, Oh, this is cool.
This is really fun. And then I started to do that a little bit more, a little bit more, and then gradually, and if you think about the quadrant, I gradually went from the left side to the right side, to the public market, which is experts and speakers and coaches. And so gradually went to their cause I started to see the evolution of where my business was going. Um, and then, yeah, and that, and that was where my passion and my heart started to lead me. And so that was how I made that transition over there. And then I created a new program sell from stage Academy and launch that like two and a half years ago, two years ago around that, um, to the general public like experts, speakers and trainers, because they were the people who I was really helping on the, that was starting to come.
Yeah. Yeah, yeah. And that's an incredible example of, and for those listening, you know, who are aspiring to build digital products, online programs, I mean, I think seeing the opportunity to go online and that way is huge. You know,
It's a massive skills. Yeah. You need to see your online courses different from your offline courses. Because a lot of the time people say they, I work with a lot of like speakers or people who like trainers or coaches and they're like, Oh, but Colin, you don't see the transformation from an online course that you get from like a one on one coaching or so forth. And I agree, I actually think sometimes one on one coaching or, you know, a live experience is actually more transformational than online course, but it serves a different purpose because if you think about learning, learning's done in layers. So for me, the greatest experience, and this is what I usually recommend people to create is to build a, a full, robust experience of their programs. So, I mean, for us, we've got a live three day event. We've got our online course. We've got our, our coaching that we do every other week in the group. And then we've got our Facebook group. So there's like community there's coaching there's curriculum. And then there's a live experience through this full spectrum transformation that occurs as opposed to just having an online course. Now you can just have it on online call, so that's great. But if you want the full transformation, then you're probably going to have other elements involved in it.
Yeah. Yeah. Well, and I'm glad you shared that too, because it is like, especially like going, uh, going online, it's hard to feel that tangible experience as well, you know, like to really get out with people. Well, you know, I'm curious as far as like a capstone question, I'll call it. Um, what would you say based on, uh, the progression of your career in life thus far, um, what do you see for the vision of the future you have for your life and business from now?
Yeah, well, I mean, it's very integrated with my wife. Um, she runs a company called resilient little hots, um, and she's very much helps me with the strategic direction of our business and my kids. I think like the vision for, for us is, is to really, like, I feel like I want to be like a and I truly, in the sense and example in the expert industry of building a healthy life and a healthy marriage and a healthy experience of life and also having, having a great degree of success. And I think that I've seen so many people like just meteoric rises in our industry and completely implode their life. Like I've seen it happen so often. And so for me, like, and Sarah and I always talk about this and our faith is really important to us and how, like, we want to build a life that is representative of a whole life so that it's not just about having success externally, but actually having a rich heart life. Um, and so, and really following our heart is for me, I want to get to the end of my life and look back on my life and go, like, I really went after my potential. I really went after my potential, but I also acknowledged my limitations and didn't push, push it to the point where like, you know, my kids suffered my, my wife suffered. Like I pushed my, my potential to its greatest limit, but also respected by limitations.
Yeah. I, I appreciate you sharing that because I do, like, I do like kind of twisting it a little bit as far as turning into personal. Um, cause I think it's important to recognize that there is more to life than just business, you know, especially when you say at the end, um, where there's, um, there's a lot more meaning to be had when we can diversify and not like, like you, I've also seen many people, um, fall into the trap of, um, a stark imbalance there there's always going to be, you know, balance is difficult to come by for sure. There's no balance balance. It's always shifting. Totally, totally. But, uh, but it's, but definitely allowing, um, the chase for the extra dollar overshadow, other more important things. I appreciate you sharing that and, uh, and sharing all the other wisdom and stories, uh, on this episode, uh, where can people learn more about you Colin?
Well, I think there's two places, so, um, we've got, uh, I've got a cool little tool that I use, which is called the persuasive content builder. And that's like a nice place that kind of summarizes a lot of persuasive content that we use. So if, if anyone wants to grab that they can go to persuasivecontentbuilder.com. Uh, and the second thing is we've, we've got a podcast ourselves and so the expert edge podcast, uh, is, uh, love to connect with you there. And that's where I do interviews myself and share my own personal philosophy and content there.
Perfect. Hey, I appreciate it.
Hey, it's been a pleasure. Thanks Dallin.
Thanks so much for listening. Once again, if you would like to learn more about how you can use your unique message to share with the world through a video and create videos that actually are professional and perform bringing you money and all of the results and influence that you want to make. Then I invite you to learn more by going to contentsupply.com. Thanks again for listening. And we'll talk to you very soon.