Iron Sharpens Iron and Masterminds Sharpen the Entrepreneur Featuring Aaron Walker

Aaron Walker walks us through his journey as a business coach turned mastermind creator and all the golden nuggets that go along with serving your life’s purpose.

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Iron Sharpens Iron’s author and Dave Ramsey’s friend, Aaron Walker, found success at an early age which provided him a plethora of freedom. In his late twenties, Aaron was a businessman, entrepreneur, world traveler, soon-to-be retired and married man with two beautiful daughters just enjoying life. It wasn’t until a freak accident occurred that forced him to reflect on his future. In this week’s podcast episode, Aaron walks us through his journey as a business coach turned mastermind creator and all the golden nuggets that go along with serving your life’s purpose.


Aaron’s superpower is encouragement. He feels called to teach others that you need to be honest, transparent and vulnerable in business and in life. Aaron’s book, View From The Top, shares the trials, tribulations as well as the successes he went through. In his mastermind group he helps men create that view while growing their careers and finding peace in their business, personal and spiritual lives. 


If you’re looking to join a mastermind, Aaron says to look for a group whose core values are similar to yours. When you find one with similar values, make sure they offer different perspectives and diversity for you to explore and learn from. It’s detrimental that you surround yourself with non-bias, trusted advisors. In Aaron’s younger years, he was blinded by ego and pride and that almost cost him his business and relationships. He learned to have strong boundaries that are clearly identified and to enlist in others for accountability. 


Aaron’s mom's voice rings in his ear to this day, “Can’t couldn’t do it and Could did it all.” Success is a mindset. You need confidence. You need support. Remember that you only have one life experience. Fear missing an opportunity more than you fear failure. 


“Procrastination is our biggest enemy.” - Aaron Walker


40 years of entrepreneurship and marriage have given Aaron Walker a wealth of knowledge and experience. For more than two decades and counting, Aaron has taken classes from and has been coached personally by his friend, financial guru, Dave Ramsey. Spiritual mentors David Landrith and Bob Warren have impacted his spiritual life beyond measure. Two other disciplined mastermind groups, 48 Days led by friend Dan Miller and The Torch have played a role in his understanding of how to live a significant and successful life. Aaron’s Mastermind Iron Sharpens Iron is a group for men that are seeking support in their business life. 


“Success is a mindset. People buy confidence.” - Aaron Walker


#mastermind #ironsharpensiron #businesscoach #entrepreneur 


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Aaron (00:00):

And I went to my mastermind group at which I went to every week for decades. Dave Ramsey invited me to join his mastermind group back Dave, and I've been friends for 28 years and love it. And so he said, Hey, what are you going to do now? And I said, I'm going to move to the Caribbean and sit on the front porch of one of those little Tiki huts and rock myself into an oblivion. Dan Miller is also a member of that group and he leaned over and looked at me and he said, that's the most selfish thing I've ever heard you say.

Dallin (00:30):

Welcome to visionaries, where we believe having a positive vision for the future and actually sharing it is the best way to build a brand, grow authority and live a meaningful life. The show will explore different stories and strategies of the most visionary people today and what they're doing to inspire and change the world. Hi, Aaron, how you doing?

Aaron (00:54):

I'm doing good, buddy. How are you?

Dallin (00:56):

Good. Hey, I appreciate you doing this. It's so fun to get connected. And for those who are meeting you for the first time, give us a quick little intro.

Aaron (01:06):

Yeah. I'll try to make this as brief as possible, but just to give you context, a little bit of I'm Aaron Walker, I live in Nashville, Tennessee, married 40 years next month. Two great daughters, 37 and 34 and five grandchildren. And so, yeah, it's been really fun. I'm an entrepreneur 42 years in business. We've owned 14 businesses over the course of four decades and started my first one at 18 years old, sold out to a fortune 500 when I was 27 and it took a couple of years off and went back, bought the company I started with when I was a teenager. And we grew that company about four times the size. It was over a nine year period.

Aaron (01:46):

And then Dallin really my life changed forever August 1st, 2001. And I'll kind of fast forward to that. I was headed to the office and things were amazing. I had two little girls at the time and I just can't tell you how good my life was. I was working three days a week and growing a very successful company and seven 30 in the morning on a Wednesday, I was headed to the office and I ran over and killed a pedestrian. I'm on my way to the office. And it really brought my life to a screeching halt. And I won't take you through all of that, but I decided to retire for the second time. And at 40 years old I was done and I took five years off. I didn't do anything for five years. We traveled all over the world and I built a new house and kind of got my legs back under me.

Aaron (02:40):

And my wife came to me one day and woke me up from a nap. And she said, you're getting fat and lazy and it's time you were going back to work. And so I did a, I bought into a construction company and we built high end residents and small commercial properties. And we became the number one general in middle Tennessee for about three consecutive years. And through that process of running over a pedestrian, what it made me realize was is that how fragile life is and how quickly it can be taken from us. And I thought, what would my legacy have been had that been me that gotten killed that day? And I started thinking through it and I said, well, my legacy would have been poor kid from Nashville. Tennessee makes enough money to retire at age 27 and nobody cares. And I'm like, man, that really hit me hard.

Aaron (03:34):

And I thought, you know, I want Dallin's life to be better. As a result of having known me, not just me being remembered for a few tangible possessions that I had. And so about five or six years later in the construction business, I decided to retire again for the third time my wife said I've retired more than the law allows. And I went to my mastermind group at which I went to every week for decades. Dave Ramsey invited me to join his mastermind group, Dave, and I've been friends for 28 years and I love it. And so he said, Hey, what are you going to do now? And I said, I'm going to move to the Caribbean and sit on the front porch of one of those little Tiki huts and rock myself into an oblivion. Dan Miller is also a member of that group.

Aaron (04:23):

And he leaned over and looked at me and he said, that's the most selfish thing I've ever heard you say? And I said, what do you mean I've been working since I was 13 years old. They said, no, you need to coach. You need to teach other people to do what you've been able to do. You've been very successful. You've had a very successful marriage and you need to teach other people how to do that. So I'm a Christian by faith. And so I prayed about it, talked to my wife about it went and did entree leadership mastery and loved it, went and did innovate out at the sanctuary with Dan Miller and loved it. And Dan texted me on my way home. He lives here in Nashville also, and he texts me and he said, man, the people were leaning in really listening to your story.

Aaron (05:02):

I said, well, maybe I'm just a good storyteller. And he said, now you've got something to say and you really need to coach. So I agreed to it. I started coaching a couple of guys and Dale and I absolutely fell in love with it. I mean, I like loved it. So I started doing podcast interviews and our business just blew up. Well, a scale back, the one on one coaching, because I had so many people, I couldn't coach them individually. So I started a mastermind group and I said, well good. Now it's one to many. And so I kept doing podcast interviews and here we are six years later or we're about to launch our 19th mastermind group. Wow. And now we're an international brand and we have clients in nine different countries. And so I get to lead groups every single day, helping ordinary people become extraordinary and all they do.

Dallin (05:53):

I, wow. I love it. You know, and you know, you can tell you've delivered this story before, but also you are a great storyteller, by the way, you crafted the progression of your beginnings as, as a young entrepreneur, starting in, you know, selling your business businesses. Mmm. And how each success and even failures, you know, I'm sure there's plenty of, of those along the way. Mmm. Have you contributed to what you've built now? And, and the inspiration that's built behind that, because for me, I'm also a Christian, my faith as well know without a vision people perish, that's straight from the Bible. And I think the relevancy of that as far as, you know, as a business owner, but also as in, in some ways a leader of our own lives, because you talk about support both in business, family, and life, you know, personal life.

Dallin (06:51):

Mmm. It speaks to me why you felt a little bit more like why you felt called to serve men Mmm. In those, those different categories. Right. A business, not only business, but personal life as well.

Aaron (07:04):

Yeah. It started out that way. It's not that way now because we have emerging man 20 to 25 year old man, we have groups that my daughter and my wife lead for women called iron sharpens iron for women. And then we have 15 legacy groups that we lead with men from all over the world. And so it started out initially men because I believe my calling is to God and instruct and encourage me. And I think my spiritual gift is encouragement. I mean, that's proven to be true over and over and over. I have many faults, but one of my strengths one of my superpowers is encouragement.

Aaron (07:38):

And I've been able to encourage hundreds of people that have worked for me. I've encouraged people to go in competition against me that worked for me in the same industry. And I've helped them set their locations up because I want it to be good for you. And I think when we have a servant's mentality, we don't want just selfishly for our sales, but we want to serve those that are around us, our peers, our colleagues, or family members. And I think that it takes a lot of discipline to have that mindset. And so I'm teaching other people to be honest and transparent and vulnerable and do it with character and integrity. And these are difficult traits oftentimes. And I think that to be honest with you, totally transparent, even on this call, I didn't want to do any of this. And at the time someone said, you need to write a book.

Aaron (08:24):

I said, I don't want to write a book. I mean, it takes too much work too much time. Well, now I've written two books and I've got two more books that I'm about to write. And it's the message. When I was sharing with my mastermind group about writing a book and what, I didn't write a book, I thought, well, Ken Abraham sits next to me on the left, in our mastermind group. In Dave Ramsey's office, he's written over a hundred books. Oh, Dave, Ramsey's written 212 books and sold millions of copies. Dan Miller written 10 books and sold millions of copies. And I had all these guys in the room and I said, who would want to read my book, write one book. And then many of you know who Ken Davis is, Ken Davis is in my mastermind and we were talking and he said, Hey, Aaron, hold on.

Aaron (09:08):

He said, you're, you're writing the book for the wrong reason. I said, what do you mean? He said, you can't measure your book against anyone. Else's. He said, when I wrote the book fully alive, Ken Davis was telling the story. He said, 17 people called me the first year and told me because they read my book, they didn't commit suicide. And he said, if your book only touches one person, will it not be worth it? And I said, your dad gum, right. It's worth it. And I'm going to write the book. And I did. And it's been a good success. It's called view from the top. And I helped everybody understand how you too can have a view from the top. That doesn't necessarily mean finances, but in the book, I'm very raw and transparent. And I'm very genuine in the book. And I share my struggles and the trials and the tribulations that I've experienced.

Aaron (09:57):

But I also share some of the successes that we've had and not teach other people to do that. Hmm. That's powerful. I have so much respect for Mmm. Business partners, coaches, friends, because oftentimes it takes people to be you know, even if it's in a quick moment, but to be that guide or did they give us that kick in the pants, right. To right. To take action on something they're called to do, because you know, now view from the top yeah. Iron sharpens iron, and you know, all these multiple masterminds. Mmm. That's inspiring. And I know, you know, with me meeting you for the first time already at, you know, it's, you have the experience and you have the stories to give back and share. The, the reason that we really started these dial, and just to be honest with you, we're designed to be in community.

Aaron (10:52):

And, you know, with this COVID thing going on, we're all in isolation in I don't know about you, but it's really affected me more so than I ever thought it would because I'm a pretty independent person, but not having that personal touch, not being around to build the relationships. I'm very relational. I think God created us to be in community and isolation is the enemy to excellence. And if we really want to take our life to the next level, we've got to surround ourselves with non-biased trusted advisors. They can give us good information and encourage us on. We need to get around people that can point out our superpowers, but we also need to hear what our blind spots are because that's what trips us up. And if we don't have somebody that loves us enough to point out our blind spots, how can we ever get better?

Aaron (11:41):

And you just can't do that alone. And we've proven this to be true over and over and over our turn rate is really low because people that get in our masterminds, they get valued. They understand they have their own trusted advisors kind of like your own board of directors and that encouragement, that accountability every single week, it just propels you to a different level. And so we've just got the social proof showing that it works by having all these groups for this many years and the people just continue to stay. We have to we'll have events. Every year. People come to Nashville. We have 90% of our members attend from about seven or eight different countries twice a year in order to have that personal encounter, to have that accountability, to build that relationship, to do that, networking, to be called out in areas that we need to be called out because listen, I'll get out of the shower and I'll have three new ideas.

Aaron (12:36):

But when I come to the mastermind group, Dave Ramsey would say, that's the stupidest thing I've ever heard of. You don't need to do that. Here's why, or Dan Miller would say, man, wait a minute. You're on to something. If we would tweak this or do this, I'm like, I didn't even know to know that and see the perspectives that other people can bring can just catapult you to another level of success. But when we think we know it all, we've got it all. We cut it figured out we don't, we only have one life experience. We only have one filter by which we can view things. And that's where the value of these masterminds come into play is all these different perspectives just opens new ideas and new thoughts.

Dallin (13:19):

I'm so glad you said that too, because I think perspective is a key word that jumped out to me. You said it towards the end because I'm also in a, I'm in a business mastermind and it's not like I'm joining a mastermind. That is just of say, marketers are just eCommerce experts. You know, the list goes on. Mmm it's it's a group that has diversity in it. Diversity of backgrounds, not only of a personal backgrounds or faith backgrounds, but also have business backgrounds. Sure. And so I, and I think it's healthy, too approach Mmm. The strategies, the approaches, the decisions you make with fresh eyes cause someone can share, you know, theirs, there's kind of a reaching across the aisle, so to speak of different ways to apply and do things. And so I think it's powerful to have definitely those perspectives. And I, and especially, you know, now that you've been doing this for years specific to the mastermind I'm sure it's existed. Um not in a formal form. Right? masterminds of sorts for you for years beyond just you doing iron sharpens, iron sharpens iron I I've got a question. So for those who are just starting out say like, are you being introduced first to your masterminds to get that clarity, they need to take the next right step. What direction would you give someone.

Aaron (14:51):

Well, first of all, you want to you want to align your core values because if you're in a mastermind group and the facilitator or the owner of the mastermind group, their core values, don't align with you. You don't need to join because you'll never reach a consensus because your core values are different. The other thing is, I think the diversity is good because if everybody thought and looked like you, we wouldn't need, but you, and so I talked to Jeff Hoffman, Jeff Hoffman started price line and he said that 10% of everything he reads every day has nothing to do with anything of interest.

Aaron (15:39):

And he said 90% of his best ideas, it came out of that 10% reading. Because it opens new doors. It gives you the ability to see something that you didn't know before I was in the jewelry business for a number of years, and I've studied dominance extensively. I've gone to the Gemological Institute of America and studied diamonds in New York. And I probably know more than 99% of the general population about diamonds, but here's what I know Dallin. I know enough that I don't know a fraction of what there is to know about dominance. Right? I've studied enough to know that I really don't know a fraction of what there is. It's the same way in mastermind groups, the perspective, the opportunities that it opens for you, the insights that it gives you. I love to hear about things that I have no interest in whatsoever, because then I can adapt that to something I'm doing, or it gives me a whole new way to look at my present model.

Aaron (16:40):

It's something that I'm doing today that I can do totally different. COVID has offered that opportunity. It's not a question of what did it shut down? The question is, what does this make possible? And so today people are creating businesses that didn't exist eight weeks ago. People are now looking at things you medicine, for example, I mean, everything's going to telemedicine. You know, the physicians are never going to be the same. There's people now that are doctors, that their profession is doing house calls again. And they only have a limited amount of clients that they deal with. It pay an annual fee. So he only has 300 clots. They pay an annual fee. He comes to your house. You don't even have to go to the doctor anymore. It's creating things. And see, we've got to have a mindset like Carol Dweck talks about with a growth mindset, not a fixed mindset.

Aaron (17:31):

And when you're in mastermind groups, every single day, it opens up a new opportunity. And if you ever learned something and it's like, the light came on and you're like, man, look at this. Well, it's just another set of doors, right? You've walked through to an area. You know, we developed an online product called the mastermind playbook. And it's a digital product that we've designed to teach people how to build masterminds. People started paying me ridiculous sums of money to teach them how we scaled masterminds. So it took our team over a year to put together a playbook. Well, as I'm learning how to market that as I'm learning what works and what doesn't work, it's like these new lights are coming on all around me because it was our first digital product. And so we're learning well, if I hadn't been in a mastermind group and I hadn't been exposed to these other ideas, we wouldn't have near the success that we've had. And it's just keeping that open mindset.

Dallin (18:25):

Yeah. Well, and being really an ideal product of what you teach. It sounds like too, right. Where he's been a part, you have the connection, the network, you've been a part of masterminds for years. And you know, you're your best case study as far as taking that diversity of perspectives and then ideas and implementing them.

Aaron (18:45):

And it's not a hypothesis, right? It's real. And your social proof, you know, 19 groups, people been with us for years. It's a predictable revenue stream now. Yeah. It's scalable is that coaching. A lot of people are coaches and that's great. I'm a coach too, but you can't scale coaching. And also not to offend anyone. Coaching is not a business. Coaching is a high paying job. Hmm. Cause you're trading your time for money. Yeah. Well, we've built mastermind groups now that we do revenue share with facilitators. I don't even have to participate in a number of the groups. And when I go on vacation, when I come back, the groups never missed a beat. I've still got the same amount of revenue. If not more, that's a business and say, we've got to stop trading our time for money. And we need to have something that provides my revenue stream in perpetuity. Now we've got a business.

Dallin (19:38):

Mm. Well, and what as far as those joining let's say your mastermind, right. To have very specific example. Mmm. What kinds of outcomes do people often look for beyond like grow your business? Cause, cause there's coaching programs out there, like grow your business. Like, well, what does that look like? Right.

Aaron (19:59):

Well, with ours, ours is a little bit different in, I'll tell you why it's different. And I'm being very vulnerable here on this call. Uh but, but I shared this story a lot there. There was a time in my life where growing a business, making another 50 or a hundred thousand dollars, having a vacation, home, all the fancy cars, the big house on the Hill, all that stuff was really, really important to me. And I don't want to take away from it. I hate it. When people with money go, money's not important. I want to be like, just take it away from you and let's see how important it is. It's very important, but I don't want it to be the sole motivator. I don't want it to be my God. I don't want it to be the only reason because you'll flame out. You won't last long. If that's your only motivator. And so I started thinking through this, I thought, how can I protect other people? I've been down the path.

Aaron (20:51):

Okay. I started my first business. I was broker a convict. I didn't have any money at all at 18 years old. But then I retired at 27. I built a very successful company. And I say that with humility. I'm not saying that boastfully, but it's addicting. It's like, my personality became, Hey, I'm the golden child. I can do it again. And I did very successfully a second time. And I'm like, okay, now I'm pretty arrogant and condescending. And you wouldn't have had me as your guest when I was in my twenties. But then I had an accident that really cut my legs out from under me. Right. I'm like, okay, now, big boy. Let's see, let's see how you deal with this. And I'm like, wow. And then I had some other bad decisions in my life that I made that really brought humility forefront.

Aaron (21:38):

And I said, you know, I never want other entrepreneurs to go through what I went through. And I'm going to train them and teach them saying, Hey, nothing wrong with making money. I'm teaching you how to make money. But if you do it at the expense of your family, what's going to happen is, is you're going to come home a rich, old guy one day with a pocket full of money, to a house full of strangers. And the truth of the matter is you're still going to be a loser. And I don't know about you dialing, but I don't want to do that. I don't want to offer my wife and my children on the altar of sacrifice for money because your children, you only have one go through. You only have one chance for those children. You don't get a do over. You got one chance with them.

Aaron (22:21):

Businesses can come and go. They don't have a memory, but your wife does. And your children do, and what's going to happen. There's going to be many regrets someday. You're going to be like, Oh, I was very successful from the public's perspective. And I made a lot of money, but your children don't know you because somebody else has taken your little boy to baseball practice. And somebody else has taken your little girl to her piano recital. Somebody else is talking to your wife rather than you. And she's pouring her life into them. And you're like, man, that's that doesn't sound like a very pretty picture. We'll see. I don't want that to happen to other people because the money doesn't scratch the itch. Like you think it's going to scratch the itch. And all it does is continue to move the bar. Well, if I did this once I can do it again.

Aaron (23:05):

Well then you're trapped and then you've got golden handcuffs. And now you've got a mortgage that you can't afford and you've bought toys that you shouldn't have bought. And then your family goes along and you come home one day and you don't even know who they are. I'm trying to protect against that because the relationships and the family unit is paramount. And I just want to caution people to be careful.

Dallin (23:29):

Cautionary tale, for sure. Well, Mmm. And when you were younger then, you know, if you were to speak to yourself 30 years ago. Mmm. What would you, what kind of direction would you give? And I guess you're in the, already this place, right? As a, as a true mentor and coach to those in your masterminds. Mmm. For those who are on the beginning path of starting families or building a new business to get them on the right path what, what is that direction? You'd give guidance.

Aaron (24:07):

I've had an accountability group now that I meet with every Friday for almost 30 years. Every Friday, we meet this group I'm meeting with now, I've met for 15 years, every Friday morning at Panera bread. And we have breakfast together and we talk for an hour and a half and they asked me the hard questions. There's another gentleman here in Nashville, his name's Floyd, and he's a counselor. I've been seeing fluid for over 20 years. I go to him regularly, Robin and I go together. She'll go by herself. I'll go by myself because I don't want to miss anything. And when you start building a platform or you start having any measure of success whatsoever, it's like the abyss. It can suck you in and you not even conscience of it. So I need people around me going, are you treating Robin properly?

Aaron (24:56):

Are you spending adequate time resting? And I'll be honest with you as I am with all people. It's a struggle for me because I'm a high D on the disc profile and top a personality. I'm a hard charger. We've had 14 successful companies. And about about a year ago, Dallin, and I'm really letting your audience in on some stuff. That's pretty private. But I was sitting at my dining room table and I was addressing thank you cards. And it was 8:30 at night. Robin walked by me. We've got married two weeks out of high school. So we've been together a long time. I'm soon to be 60. And she walked by and she just tilted her head and looked at me over her glasses and walked in there and sat down on the sofa. Well, man, there was a white elephant in the room.

Aaron (25:40):

There. A wall came up. I could feel it. So I closed up the thank you cards. Put them in my briefcase, went over, sat on the couch. And we didn't say a word. We just sit there and watch TV got up, went to bed, just your goodnight. And I got up the next morning and I took a shower and I was leaving and I hugged her and kissed her. And I said, I'm going to see Floyd today. And she said, why are you going to see Floyd today? And I said, well, I felt the tension in the room last night. And she said, I didn't say a word. I said, you didn't have to say a word. I mean, I I've been married to you long enough. I know. And so I went and saw Floyd and I told him, I said, I don't know why my schedule is so out of whack.

Aaron (26:16):

I don't really understand how come I'm working so hard. Like, I've say this again with humility. I don't have to work that hard, but I'm really working hard. He said, Aaron, the good news is you've had 14 successful businesses. That's the good news. He said, the bad news is you've had 14 successful businesses. I said, what do you mean? He said, you will work twice as hard to maintain that reputation as if you had better off had one or two miserable failures. And it never dawned on me until that moment that he's a hundred percent correct. See, we get trapped and there's nothing wrong with being successful. And I want to be successful today, but I do not want to do it at the expense of relationships. I think where you were going with your question is what would you have told your younger self?

Aaron (27:04):

What I would have told myself is to build better boundaries. Henry cloud wrote a book called boundaries and those that haven't read it should, and it's really outlining what you're willing to do and what you're not willing to do. And it suggest that you get strong accountability partners. It says, give them permission, subject yourself to the scrutiny of other people and give them permission to ask you any question. Well, my accountability group Dallin, will ask me anything. They absolutely have permission to ask me anything and I don't want to be a loser in that group. So I'm going to do what they suggest because I know it's healthy for me. So we can't see our own blind spots. See, we all have an Achilles heel. We all have super powers, but we all have a blind spot in my blind spot was ego and pride, right?

Aaron (27:57):

I wanted to work hard, prove to some people that I could accomplish it and it almost killed me and it almost cost me my marriage. So for that reason, I would tell my younger self have very strong boundaries, clearly identified in, enlist. Other people to be your accountability partners.

Dallin (28:16):

Powerful place to start. Cause I feel like, I mean you know, I I'm, I'm in similar groups where there's people from all different backgrounds and all different stages of their journey. And you would think professionally, even with people making lots of money, they have it all figured out. But even in, even those in the coaching position, who should be the person who Mmm, leads you every single step of the way, you know, it's kind of like the therapist having their own therapist, you know, and.

Aaron (28:53):

None of us have it all figured out now.

Dallin (28:55):

No, not at all.

Aaron (28:56):

Yeah. Right. I'm further along. I've got one young man that I'm on his payroll. I've been coaching him every Tuesday morning for seven years. And we've taken his business to multiple times what it was 35 years old, got a $600,000 house paid for two and a half million dollar business paid for he's 35 years old, seven years ago, he didn't and had all kinds of debt. I had a big mortgage and all these kinds of things. And I said, well, are you good now? And he said, no. He said, you're always going to be 25 years, my senior. And I always need to have you around to coach me, to keep me on the right path. He's made an investment. It's not an expense. And his income has 10 X as a, of having that level of accountability. You know, you used to drink too much.

Aaron (29:45):

He doesn't drink at all. Now. He wasn't involved in his church. He's a leader at his church. Now he's leader in his community now, Oh, he's got tons of employees, very successful entrepreneur in Glenpool Oklahoma doing very well. And I don't really necessarily take the credit for that. But it's the credit of the accountability. It's the credit of hiring a coach. It's the credit of he's been in our mastermind meets every Monday at two o'clock with our group. And he's been doing that for seven years. Is every meeting a home run? No, no meeting is a home run every time. But the value that you get with that high level of accountability, it just moves the needle. It just takes you to a different place. See, procrastination is our biggest enemy. I'll do it next week. I'll do it next month. I'll do it next quarter.

Aaron (30:32):

Well, the truth is, is when you don't have accountability and you don't have a group asking you, you just keep kicking the can down the road. And so therefore you don't have the level of accountability. So you're not successful because no one is asking you Dallin, did you do this well? When you know, every week, people just say, you said, last week you were going to do this. Did you do it? Well, you didn't want to come in there with a big L on your forehead, call me out. I know. Well, and you were successful because you had accountability and you did it and it just perpetuates on itself. And so that's why we need other people around us.

Dallin (31:04):

Hmm. That, you know, that's, that's so, it's so true, you know, and I even think of, you know, I come from an introvert's perspective, you know, where isolation sometimes is our friend, as odd as that sounds. And, and you said and I, I don't want to butcher it, but early on in our conversation, you said how isolation it's connected to...

Aaron (31:26):

Isolation is the enemy to excellence.

Dallin (31:28):

..Enemy To excellence. And I couldn't agree more with that. And I think to a fault of, of introverts where we embrace isolation sometimes. Mmm. And maybe cloak it as independence, you know, we appreciate independence Mmm. The need to have support around us. And I would even say too. And, and you definitely, Mmm. Mentioned this by what, you know, you've been talking about is having that support, not only professionally, but personally, and sometimes that can be one in the same, right. With your mastermind groups. But even having friends and, and people who are there not yet, or strictly just for your personal life, you know, friends who are completely unrelated in some ways sure. Maybe uninterested, you know, in parts of your professional life. Cause I think I least I know for me, I get so narrowly focused on getting into support just for business that when I don't have some, you know, a support system there beyond say, no, my wife who can be a sounding board for how my personal life is going. Mmm. You know, it's, I think it's vital to remove ourselves from that, that isolation of thought.

Aaron (32:41):

Um so I'm not saying that we should never be alone. Oh, there's times I want to be alone. I'm an extrovert. I'm technically a forced extrovert. If you really nailed down me, I'm an introvert. Barely. So I'm a forced extrovert, but the truth is I love alone time too. I like to go out my yard and shoot my guns and go fishing on the lake by myself for a couple hours.

Aaron (33:06):

But after that I need some connection. I told a guy the other day, I said, I need a hug. I said, we're, we're going through this COVID stuff. And you know, we've been isolated at home for, you know, probably eight or nine weeks. And I'm like, Robin, I got to get out. We got to go do something. But, but the truth is, is that we're designed to be in community. We're designed to interact. But there again, don't hear me wrong. I'm not saying we shouldn't ever be alone. We've got to reenergize. And we've got to take some time. That's not what I'm saying. But the thing is, is Alan, as we've already pointed out, you only have one life experience regardless of what you've done. You've only had one life experience. And no matter how much you want to see it from a different perspective, you can't, and that's the value of other people saying, Hey, you may want to do it this way, but have you ever considered this?

Aaron (34:04):

No, I didn't consider that because I didn't know to consider that. And that's where the community really helps you. It's just opening your eyes. I've been in a mastermind meeting every week for 21 years. Hmm. I couldn't even begin to tell you where I think I might not be. If I wasn't in a group, the resources, the perspective, the introductions, the network, the challenging, the accountability. It's just countless. And I ask a million questions. Now, when I'm participating in a group, I'll ask a million questions and people say, man, that know me for a long time, you used to just go do whatever you wanted. And I said, yeah. And that got me in a lot of trouble. And now you look at all the different opportunities in the ways that you could do things. And it has just added so much to my life personally and professionally.

Dallin (34:59):

Mm wow. Well, you know, I, I selfishly do these interviews because to me it turns into free coaching. You know, I, I just, I learned so much and I love hearing and get inspired by people's stories. And you know what you've learned along your own journey. Mmm. What would be some partying? Mmm. Advice is what we'll call it to those, looking to get that support they need when they don't really know where to actually find these people.

Aaron (35:32):

Yeah. I think there's a number of things that we need to do. And what I would like to suggest is a couple of things. When I was a child. My mom had a little slogan that she said, and I hated it at the time. She would say, can't, couldn't do it and could did it all. And it instilled self-esteem in me as a child. I was not aware of that. And it probably gave me too much confidence, you know, early on in my career. Yeah. Success is a mindset. We hear that. And we use it loosely, but it's true because if you don't believe it yourself, why should I believe it? How about you and people buy confidence. It'd be like going to the heart doctor, Dallin and him going on. I know your heart skipping a beat. I'm not real sure about this. I'm like, what do you mean? You're not sure about this, but if you had a heart doctor that said, listen, you need a stand in your aorta, six weeks of rehab. You're going to be back at work. I've done a thousand of these, okay. Start cutting. Well, you see the difference. If you give that hesitation, there's no confidence there. You've got to have confidence in yourself, void of arrogance, right? So it's very careful how you have to present that. The other thing is fearful. Everyone's afraid. And I even asked Robin not long ago. I said, why is everybody scared to death about everything? You know, they're worried about what people say, what if I fail? Well, I say fear of missing an opportunity more than you fear failure. And if you develop a mindset of, I can do it, you also will have great success and significance as you go along your journey.

Dallin (37:12):

Thank you so much, Aaron, for sharing, you have so many amazing nuggets of wisdom to share. And I appreciate that. Where can people learn more about you and view from the top?

Aaron (37:25):

Yeah. Thank you. You have the easiest way, and we're pretty easy to find on social media, but if you'll go to, for those that are interested there, again, it's just telling you what's available. If you're like, Hey, I'd rather start a mastermind than to be involved in one, we created the mastermind playbook. And if you'll go to, we've created an online course in Kajabi that walks you through 11 steps of how you can successfully start, grow and scale masterminds. Like we have, it's a great add on to any coach or podcast host or thought leader, or you can do like I've done and you can make it your entire revenue stream and a we've, turn something out of nothing in six and a half years to a seven figure income using the mastermind playbook that we've developed. And so if you're interested in something, something like that, I invite you to check it out and I've really enjoyed Dallin being guest yesterday. Thank you.

Dallin (38:29):

I appreciate it. Aaron!

Dallin (38:29):

Thanks so much for listening. Once again, if you would like to learn about how you can use your unique message to share with the world through video and create videos that actually are professional and perform bringing you money and all of the results and influence that you want to make. Then I invite you to learn more by going to Thanks again for listening. And we'll talk to you very soon.

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