How to Build Self-Awareness For Business Success with Mallory Schlabach

In this episode, Mallory walks us through her entrepreneurship journey with school, work and motherhood.

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Mallory Schlabach is a marketing strategist with over a decade of experience guiding seven-figure businesses and newbie entrepreneurs alike to be seen in all the right places by the exact ideal clients who need them. Proud mama of 4 humans under the age of 9, 1 free-spirited hamster and wife to her best friend Drew. She will request tacos as her last meal (and every Tuesday of course). In this episode, Mallory walks us through her entrepreneurship journey with school, work and motherhood.  

“Whatever these people are doing and doing conga lines, I want to be part of that. ” - Mallory Schlabach

#selfawareness #marketingstrategy #businesscoach

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Mallory (00:00):

Well, every time I try something on my own, I tend to run into a wall that I'm not supposed to do this. So how do I fit what I've already learned in my life, in my career and turn it into something that's a business. So that was kind of my roundabout path. It's like, okay, universe, I'm finally paying attention here. What in the world do I need to do? Because this is where I feel like I'm supposed to be. Now I finally get it.

Dallin (00:20):

Welcome to visionaries where we believe having a positive vision for the future and actually sharing it is the best way to build a brand, grow authority, and live a meaningful life. The show will explore different stories and strategies of the most efficient people today and what they're doing to inspire and change the world. We have on, Mallory, what's up, Mallory?

New Speaker (00:40):

Hey, thanks Dallin.

Dallin (00:42):

Yeah, so Mallory, you and I got connected because I was interviewed on your podcast and it was super fun. I mean your, I love your podcast and I was like, well, why not have you on this show? So welcome. Welcome for those who don't know much about you, give a quick introduction.

Mallory (00:59):

Sure. Well, one, you're really easy guests cause you're so easy to talk to. So this has been super fun for anybody who has not met me. My name is Mallory Schlabach. I am a marketing strategist and I help entrepreneurs really figure out how in the world do they get leads and grow their businesses. Because especially when you're starting out in the middle stages, it seems like we all hit this point where we have no idea what to do next. There's like 8,000 trillion things we could try and then we don't do anything. And so what I like to do is like I have this strategic brain, I don't know where it came from. Thank you God. Um, but I see all the big pieces and the little pieces and like to move them together. And so I really help people figure out what's the best way for them to supercharge their business. What are they already crushing to that? And then how do they grow in scale that as they continue to move along.

Dallin (01:46):

Oh, that's so powerful. Well, we're, we're not going to get super in depth with that yet. Um, because I want people to understand where you've come to get into that place of, of how you wanna help people. So let's jump back in time a little bit. Uh, where at what point did you realize that you wanted to get into starting your own business?

Mallory (02:09):

Oh gosh. Never. Yeah, I think yeah, it really was accidental because, um, for me I just wanted, I like when I was younger, I had this chart in my back of my closet. I was going to be a Doctor and I had like every year listed out like elementary and then middle school and then high school. And then like the last day of school I would go into my closet and I would like color that level and be like, yes, I'm one step closer. I have no idea why I wanted to be a doctor. I don't like blood. I don't like medicine. I don't like science or any of that. But that was kinda my goal and my pathway. And then like high school hit, I was like, I really am not going to any of these classes. There's no way I'm actually going to be a doctor.

Mallory (02:49):

And so I kind of fell in love with words and writing and kind of just telling stories, which is why your podcast is so fascinating to me and cause I'm like obsessed with stories. Um, but that's still, for some reason that wasn't a sign for me and I was like, you know what, I'm going to be an interior designer. So it was like, see, this is like some people, I have a rabbit trail path. I hope other people feel the same way. If you can relate to that. I'm like, we're going in circles. So I really love design and I love, um, like graphics and images and all that kind of thing. And so I was like, well why don't we try this interior design thing when I went to college. But then I also found out, I feel like the hard way, I sucked at that too.

Mallory (03:25):

Like if I had to take art classes to become an interior designer, it was not happening. And so, uh, the next best thing was across the hall was the journalism department. And so I really fell back into love with the words and the writing and telling people's stories. And so I became a journalist and I rose up to the editor of the paper because I want to be nosy, I like to ask nosy questions and find out like all the back pieces of people. And I like hearing the stories because like the features, when I can write like long expos days on someone, that's what people pay attention to. That's people want to read you. They want to know like, I'm a human being a human, this is like a human story. So for me it was, that was my initial thing. And so when I graduated I was like, I'm going to be a hardcore journalist.

Mallory (04:07):

I'm going to work on the newspaper. And then shocker, it was awful. It was awful in the real world working in a newspaper. And so, um, I was like, well, um, DAD, here's all the things that I just learned in college. Can I come work for you? And amazingly, he said yes. And so, um, I'm just was going to just keep doing whatever was put in front of me. I didn't have any like grandiose plans to go do things for myself, but my dad's an entrepreneur and he has been one since I was a child. He started his own business, um, when I was in elementary school. And so I've seen that, but it never was something like I aspired to. And so honestly, um, I've probably been working for him like five or six years and he took me to a big conference, um, call from Jeff Walker for product launch formula.

Mallory (04:50):

And that was the first time I was introduced to like, I'm going to call him like hyped up psycho amazing entrepreneurs that are like, drink the Koolaid of like what you can actually do with an online business and what you can do an entrepreneur. And so that was my first taste of like, I have got to do whatever they're doing, whatever these people are doing and doing Conga line stuff, I want to be part of that. And so that was the very first step I took. But then it was like, well, every time I try something on my own, I tend to run into a wall that I'm not supposed to do this. So how do I fit what I've already learned in my life over the career and turn it into something as a business? So that was kind of my roundabout path, was like, okay, universe, I'm finally paying attention here. What in the world do I need to do? Because this is where I feel like I'm supposed to be now. I finally get it. I'm meeting my people. Um, and that's kinda where it went.

Dallin (05:37):

Oh man. That's so good. Um, so, uh, the important thing to talk about from that is the conga line you mentioned, that's all I pulled from that. No, but it's so interesting though because, Mmm. I can relate to that. Ah, I can see myself in your shoes because when I've to events, when I've seen the fire that exists, particularly at events, they hype you up and it gets very emotional. Um, but, uh, but it's truly a Congo line where maybe you're the person who's like, nah, like I'm not, I'm not a dancer. I'm not gonna join in that. But then it's like when you see everyone doing it, but you see the success and excitement around it, you're like, it's kind of contagious. Like, okay, like I'll jump in the line and I'll follow, I'll follow this trend. Um, but it's really become, so, I mean, I think like entrepreneurship I'll stay back in the day was so harder to get into because it did require a lot more money to do. Or if you were an entrepreneur or maybe an inventor, I mean, I was just listening to a podcast the other day talking about innovations and inventions and I think he's talking about Goodyear. I'm the guy who did like do your tires and rubber and it talked about he was dirt like poor forever and he would like it. It got, you know, he talked about the excitement of building something new and it was innovative. It was cool. Yet, he was still terrible at business and poor. And, um, I think the, if he had that kind of Conga line of a community of, of something that he could join, right. And follow that, like that trend, but also that process that would work, he would have become wealthy much sooner and they wouldn't have been so poor.

Mallory (07:31):

Yeah. I mean it's true. I think you've probably experienced it too. Like it's like you supercharge your success when you're around people who get it and think like you do and you're not stuck in like the what ifs and the pressure and all the things that we typically sit in our offices by ourselves thinking. But when you're out here, you're like, and you don't even have to have alcohol involves like, you're just like, like obsessed with like this whole idea and this feeling and this like possibility. I love it.

Dallin (07:56):

Yeah. Yeah. That's so good. So you conga line, you go to this event, um, you realize that there's these new opportunities, um, what began to happen after that for you?

Mallory (08:06):

So while first it was figuring out what in the world I wanted to do. Cause then literally I was like, well this is like a four day conference, you know, there always have to be that long. And I was like, by day two, I'm like, I have to tell people I do something. Like I was just here as like a guest. Like I had no idea what it was even about. And so then I was like, well I'm just going to say this. Like I, I have four kids. I get asked all the time, how in the world do I do stuff because I have all these kids? And so I was like, you know what, I'm going to become, I'm going to go get certified as a life coach. I'm going to help moms who feel like they're drowning. Cause that's like a real legit thing, right? People, we feel like that a lot. Um, so I literally went home, Googled, you know, certifications, programs, how to get involved. There was one that opened up, um, had just opened up outside of where I live in North Carolina and Charlotte. And so I signed up, I'm a kind of impulsive person of nobody's noticed yet. Um, and so I became certified as a life and business coach. Um, and my goal was like, I'm just gonna help moms except for what's that all came to fruition. You know, that's not really a good target for me. One, because a lot of moms I was dealing with, they don't actually want the help. It's more of like a venting. It's like an outlet. It's not a viable business plan for me. And so I kept getting hired like, Hey, can you write this website copy for me and can you build this? And everything that I've been doing since I graduated college is all in marketing, web design, writing, copy, all that stuff that I'd love to do. But I was like, no, I am here to help moms. I'm not here to build websites. So finally, after like a long time, guys, it takes me a long time to learn lessons.

Mallory (09:33):

My husband was like, don't you think you should maybe like do the stuff they're asking you to do instead of the business? And so I was like, well, I'll just try it. So I had put out one offer, um, in a Facebook group. I was like, Hey, I'm going to just try this thing guys. Like if you want to do a free strategy session with me on marketing, just just talk about your business. Um, here's a link. And then I went on vacation and when I came back a couple days later, I had over 50 people had applied. And I was like, like this could be, this could be a viable business thing. And so that's kind of how I segwayed from, okay, I'm not gonna be a life coach anymore. I've gotta like, let that dream die. Um, but how do I use the skills that I clearly have been working on since I was a child?

Mallory (10:12):

Um, to really use my gifts. And I can still help moms. Like I have a lot of clients who are men and women, but I also have mom clients too. And so for me, it was like, it's not letting the dream die. It's doing it in a way that actually uses my skillsets and my abilities to actually have a viable business in a way that's really fun and like helps me help people grow businesses and create financial freedom and time freedom and be the mom you want to be. Because some moms like me, they just need an outlet. I can not be a stay at home mom. Um, no judgment here, but at that's not for me. And so if I can help other moms who are like feel stuck, then that's great. That's what I want to do too.

Dallin (10:48):

That's so good. I mean you, you work from home, right? Yeah. Yeah. So you're, you're, yeah, I mean like you stay at home mom and I went to like, well I think she works from home, so does that, it's the same thing. No?

Mallory (11:01):

No way. My kids are not around when I'm working.

Dallin (11:04):

Well, and I love that clarity and that awareness that you have. And I think that's key as we come to understand. Mmm. How we can own our story. And you know, like that sounds like the sounds out there, but like to me the ownership of story is self-realization and self-awareness around where we were, where we are now and where we want to go. And when we can recognize like, Hey, these are the people who I don't want to serve or they're not willing to pay. So I have to come to terms that, okay, maybe they're not my audience or here are the people I do want to serve and in order to serve them I may have to make some adjustments. I'm also recognizing that you're not the stay at home home, um, mom type. Right. And, and I think like I've seen with clients I've had in the past where they've talked about, Mmm, their transitioned from being a full time stay at home mom.

Dallin (11:59):

You know, I have grown in their family and then they feel like they're missing, there's like a gap in their life somewhere. They're lacking. I'd hold another level of fulfillment beyond being a mother and a leader of a family. And so what they begin to do is recognize that next level of ownership of a new story they want to create for themselves. And so that's where incredible businesses are born out of whether you're a mother, a father, maybe you have no family. And uh, and I, I love that there's that ownership that you have and it becomes really a part of a way that you can connect with your customers, I'm sure. Right,

Mallory (12:37):

Right, right. And I love like even listening to people tell their story on your podcast, I'm like, I think what comes out of it too is you start to see the through. Like when you have, when you're forced to look back at your, all of the pieces of your story, you almost see this through line running through. That's like, Oh, that's why I'm here doing this thing. Like it didn't make sense to me in the moment like why I was doing these or why I'm in this place or why I'm working for this client. I feel like everything that you do, it's used in some way along your journey. And so I can be like, gosh, I've just totally wasted 10 years of my life. I can guarantee you it's not been wasted. There's something that's going to come out of that may not come up yet, but it's coming down the path for you. Um, so not to like lose heart that you're wasting time or wasting space or do we make the wrong decisions because it's all going to come back to work in the end.

Dallin (13:24):

Oh, totally. Well, so with, with where you are now, what have you recognized around, um, a goal that you're looking to accomplish? What, what gets you up in the morning? What wants you, helps you to want to serve your customers? Is there like a core desire you have for them to experience?

Mallory (13:47):

That's a good question. Whenever people ask me things about goals, I'm always like, gosh, I don't know if I'm like shortsighted or like for me initially it was always a lifestyle goal. Like I've always just wanted to do things that was going to change the life of my family. And what are different ways? Um, so like when I had to sit down and like write out a vision, where am I taking this company? It was like really at the end of the day I want to be able to have enough money to create amazing experiences with my family and then bless people with the rest of it. Like that's real. All that it comes down to. And the way I do that, however I get there, that's going to fall into place on its own. Like I can't force that to happen. But for me, if I can help other women and men, I don't want to work just with women but help other people realize like you are so close, you're so much closer to having an incredible business and you think of like some people I meet are like, well I just suck at everything and I'm like please, like your idea is so freaking amazing.

Mallory (14:43):

If you weren't doing it, I'm going to go steal your idea type thing. Like you are really, really talented. So let's just figure out what's missing. It's like one piece, like little tiny tweaks. So for me, it's always like, almost like I'm solving a mystery where you're talking about when I talk to someone, I'm like, to me, that's what gets me excited. Cause then it's how do I help people create whatever freedom looks like in their life? What are their lifestyle goals? What are their big goals? Um, that gets me excited.

Dallin (15:07):

Oh man, that's so good. That's so good. Uh, so with that, getting you excited and the goals of, you know, like, and that's, that's simple to many people yet it's so I think integral to recognize is that, um, it's not like you are looking to be the next Oprah. Maybe there's an aspect of you're like, yeah, it'd be cool to be famous a little bit and to have tons of people know my name. But, uh, but I think when it's all said and done, you know, especially on the legacy element, you know, 40 plus years from now that when you're no longer working maybe, yeah. Is to recognize, well, because of this business that I've built, I've been able to support, um, the core goals in my life, so to speak. That is to create a happy family, create opportunities for us to build relationships and to live a comfortable life. That lifestyle element. And uh, I think many of us, purely those who are these online at home entrepreneurs for sure there are plenty of ambitious ones who want the fame and accolades, but to me that's achievement.

Dallin (16:22):

But there's more of a transformative achievement that should take place as well where there's internal fulfillment and that's the way of like, well how are we connecting to our kids or our spouses or our friends and how do, how are we bettering the world? But more so bettering ourselves, right? Like I think the term influencer sewn around it and I do love that term. Um, despite what maybe connotations that may be for some people, but I love that term because at the core of it, you, it means you influence people and that's a positive thing. And um, when it's all said and done, I think the most important person we should influence is ourselves first and have that like inward fulfillment and then influence our family. And then it should be our customers and other people around us. Um, so I love that you have, uh, that level of focus for it to be on your family.

Mallory (17:17):

Right. Cause I, I feel I would just hate to get to the end of life and be and realize like, what did I build this thing for? Like what was I work like, what was I working so hard to do that I thought like, I think it would be really empty. Not to be morbid, but honestly like that's why like we even set tiny goals. Like I let the kids pick out something they wanted. Like if mom hits this goal and we're going to go do this thing, like, because it's a way to have buy in. It's really hard for them. They're all little, they're between, we just had birthdays, so they're between four and nine right now. And so for, it's like, Oh mom is working. I'm not always working. But they do see me in my office. Like they just got home from school and they're like peeking in the window at me.

Mallory (17:55):

Um, so for them it's like, well mom's always working. Yeah. I was like, but I want to teach them like, yeah, mom's working but mom's working so we can do awesome things. And so you can go do ballet class and so you can do the fall. Like to help you become the kid and the person and like the entrepreneur yourself. Like I just bought Facebook ads, totally work guys. I totally about like kid per newer book today on Facebook ad um, for my kids. Cause I'm like well how do I help them instill this idea and this mindset young for them that they can great whatever world they want to live into. Um, cause if I don't have that, I think I'm going to be really lonely and sad. And so I would love like for people to also like do that in your own life. Figure out what are those little benchmark baby goals that make you are going to make you feel content now so that you're not always just chasing like six figures, seven figures, eight figures down the road and realized it was a really empty existence when you actually achieve it and you've lost everything else.

Dallin (18:44):

That's so true. Well, and you know, and I, I think too, I mean, you, you, you and I obviously in very similar circles of like coaching and support and, and uh, and connections and I think there definitely are, I'll call them gold standards or milestones of like revenue, right? Like you hit 1K month, your 10K, 100K and beyond and that's incredible. And obviously like we like chasing that money is vital because that's a sign that you're, you know, impacting, make an influence in some way. Um, but many people and in many of us can be very comfortable and happy with not necessarily having to hit those levels. Right? Like, I mean, you know, you mentioned your ambition is to impact your family and yourself the most and create that lifestyle, those opportunities there. And that's not going to require like a million dollar month necessarily, you know, I mean it'd be amazing, but uh,

Mallory (19:41):

All that work, that feels like a lot of work.

Dallin (19:43):

Then it's like a lot more team members that it's like there's a lot more things have to be in place to do that. Um, but yet when you're able to bring in extra income and then you fulfill yourself and then you're setting that example. So that way you are like, you are to your clients, right? As a coach, you are that guide for also your children. So like you are in an essence coaching your children. I mean obviously as a parent that's one of the main things. But yeah, you're coaching your children to see that, um, you know, what is possible. Like, Hey mom is fulfilled because she does this and it's not like it's not only a mom thing but I, Hey, I'm a business owner. Like I do these things and you guys can too. And I think that's empowering too. Set up younger people for confidence and the world of business. Right. That's, that's good. So then what is next for you? Uh, you feel like you've gotten to this point. What, what's in the future? What do you see happening?

Mallory (20:44):

Um, I think, I mean generally like a real easy answer is just figuring out how do you increase your reach and your influence. And we use air quotes here, um, in whatever way that looks like. For me, I'm realizing I have a really sweet spot locally. Um, I have, I take on a lot of local businesses and then I, like the other half of my brain is online entrepreneurs. So how do I stay true to myself? And where I've kind of want to take my business and still serve both of those markets is, that's kind of always a million dollar question. Um, and then just helping people get the most impact. Like obviously if I could do it for you, it'd be awesome, but I can't do that for everybody, right? Lots of time and things. So how do I, how do I scale? How do I, how do I empower women to do this all by themselves? How do I give them the skillset to take it? And see how far they get on with it. Um, and what kind of programs does that look like and work. And that's kind of where it's heading is just figuring out what of those moving pieces and how do I stay true to who I am and who I am as an entrepreneur.

Dallin (21:41):

Oh, that's so good. That's, that's, I'm so excited for you Mallory. This has been such a good conversation. I'm sharing some of these things. Oh, what would you have to say to those who, um, maybe listening who are in the shoes of maybe they do feel stuck in their business. They, they're trying to become more self aware on how they can serve their own lifestyle, like the successful lifestyle that they want. What would you recommend for them to move forward?

Mallory (22:12):

I think for me it's a lot of times it is bigger. It's being really honest with yourself. Like I think the first step is like a admitting you have a problem, right? It's like the whole idea of like, why am I not wearing? Yeah. I mean there's something, there's something that's not working in your life, whether you admit it or not, if you feel stuck and sometimes it's yourself, maybe it's mindset, maybe it's sales, maybe it's literally you don't have enough people coming in the door for your business. Um, but figuring out, putting your finger on, okay, why actually is it, I'm like, spoiler, it's usually you and your, brain it's usually even for mindset.

Mallory (22:54):

And so figuring that out so that it's not that which is then another mindset. No, you're like stuck in the spiral. Um, is doing that first. If you were like, if you allow yourself to be really honest with yourself, um, ensure you can talk a lot if you wanted to have a conversation with yourself. But, um, that's the first step because then all of a sudden it's like all the opportunities you were blocking by convincing yourself. You were fine. Start to show up in your life and it's easier for you to make sense of what's a good way that's going to move me forward. And what's a distraction once you're really confident about why are you stuck in the first place? And how can you avoid that in the future? Does that make sense?

Dallin (23:29):

It does. It does. I mean, I, I, I truly think of it like a parent to a child. It's, you're recognizing like what are the roadblocks that you can potentially reach and you're trying to help your child be more self aware if you're doing parenting right. Hopefully.

Dallin (23:46):

Yeah, no, that's, that's really good. And it does make sense. And it goes back to what we hit on early on with your own experience around becoming more self aware and realize like what, what is success for you? And then what pieces need to happen and get in place to make that happen.

Mallory (24:03):

Yeah. Yeah. It's, it's fun. I think it's fun. You ask really interesting questions that I don't think a lot of people like we don't sit around thinking about this stuff a lot. Right? And so I hope anybody listening to your episodes ask themselves the questions like you're asking me because I think there's so much that comes out of like when you have to sit and be reflective, there's so much insight you can bring into your life. And your personal life and your business life and your friendships and things when you, when you have to think about these things that we don't think about it out loud and talk to ourselves about.

Dallin (24:34):

Well good. Mallory, thank you so much. Where can people learn more about you?

Mallory (24:37):

You can find me on my website. I have a very tricky last name, but I'll spell it. It's M A L L LO R Y S C H L A B as in boy, A C H or I have a new website called as well. It's a little bit easier on the tongue. Um, but I'm on Facebook. I am terrified of Instagram and that's where you can find me.

Dallin (25:01):

All right. Awesome. Mallory, thanks so much. And if you guys you want to go join her conga line, um, that's, I'm totally gonna use that now. That's so much fun. Then join it and go follow her. Thanks so much Mallory.

Dallin (25:17):

Thanks so much for listening. Once again, if you would like to learn more about how you can use your unique message to share with the world through video and create videos that actually are professional and perform, bringing you money and all of the results and influence that you want to make, then I invite you to learn more by going to Thanks again for listening and we'll talk to you very soon.

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