How a First Generation American Pursued Entrepreneurship as a Financial Business Coach Featuring Salena Reynolds

Salena is a Financial Business Coach that teaches female millennials financial planning so they can take the leap into full-time entrepreneurship. In this episode Salena talks about her journey into becoming a Financial Business Coach.

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Salena is a Financial Business Coach that teaches female millennials financial planning so they can take the leap into full-time entrepreneurship. In this episode Salena talks about her journey into becoming a Financial Business Coach. 

Salena started out in a government job but quickly realized she wanted so much more than her 9-5 provided.

“When I walked back into the 9-5 environment I felt so drained and that’s when I knew that something was wrong and it was time for a change.” - Salena Reynolds

Growing up in an immigrant household and being a first generation American, Salena always felt a little alone. She never dreamed of a life in entrepreneurship, but as she started to open herself up more with like-minded people, her dream became a reality. 


“I started to realize that I had a skill outside of my 9-5. I did not know that I was a good speaker. I did not know that I was good at finance... until I surrounded myself with different people.” - Salena Reynolds

#businesscoach #financialfreedom #minority 

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Dallin (00:01):

Welcome to Visionaries where we believe having a positive vision for the future and actually sharing it is the best way to build a brand, grow authority and live a meaningful life. The show will explore different stories and strategies of the most of visionary people today and what they're doing to inspire and change the world. What's up everyone? Welcome back to the show we have on Salena. What's up Salena?

Salena (00:24):

Hey everybody. Hey Dallin!

Dallin (00:27):

Hey. So for those who are just meeting you for the first time, like me why don't you give a quick introduction to who you are.

Salena (00:36):

Absolutely. Hey everybody, my name is Salena Reynolds and I'm a business coach for women I love and I serve in life to help female entrepreneurs in the areas speaking and finance.

Dallin (00:50):

Awesome. That's so good. Well before we get into that side of you deeper, I want to jump back into your backstory a little bit more. Where were you before these ideas of being an entrepreneur and coaching were even a reality?

Salena (01:10):

Oh, well, I always wanted to be either a doctor or a scientist. So this is far, far different, but you know, it's just so different from what I'm doing now. And I saw, you know, growing up, I saw a lot of people that were successful and they were doctors and I thought, well, that's what you have to do to be successful. But as I learned and as I grew, I understood that that's not really the case. So as a first generation American, one of the things that you are taught is to have like one of these high, you know, types of professions that has high that would have a high esteem. Like being a lawyer, being a doctor being a professor, you know, something like that. So this is definitely very different. A very different track for me. Yeah.

Dallin (02:09):

Yeah. That's so good. So at what point as you, you were probably moving forward thinking and working towards maybe those, some of those professions, right? At what point did you stop and be like, well, wait a minute. I don't know if I should be doing this. Maybe I should consider becoming a coach or something else.

Salena (02:31):

Oh. So the job, the last nine to five job that I had was working for the U S government. So it was a very stable nine to five type of job. 401K health insurance, everything was provided for you. And that's what I thought my life goal would be. And when I started, I was very excited about it to fulfill the mission of the agency that I worked for. But as time went on, I realized that I didn't have so much control over my life. So everything that I did on a day to day basis was, you know, was at someone's wim. So there was a project that I was working on for many years and one day it was just gone, you know, and it was heartbreaking because we you know, we had a big party about, you know, all of our contributions and everything, and, you know, maybe a year or two later it was, that was it. And it was, it was heartbreaking to me. And that's when I sat there at the cubicle that I worked in at that and I said, you know, God, what do you want me to do? Like I feel like I feel like I'm in this uncomfortable kind of stage where I've gone to the limit here and maybe there's more for me somewhere else and I don't know where that place is. And that's when I started to save up money and really work on public speaking and learn a little bit more about entrepreneurship.

Dallin (04:06):

Mm. That's, so, that's incredible. You know, I, I'm, I'm curious with as you hit this point in your, your journey, what would you, what was motivating you to make that change in your life or with your career? If you can boil it down to one main desire, like what were you looking to, to accomplish by making that change?

Salena (04:36):

I want it to really live. I know that, that sounds so cliche, like, but I wanted to really live and really experience life. It was something, you know, having this government job. I remember the day that I got it and he said, you have two weeks to come here to the DC area. And everybody was so happy, they said you finally made it in life. You know, that's what my family thought. And that's what I thought too, until I realized that there's so much more then a typical nine to five routine schedule, then a regular cycle of, you know, doing one line of work. And anytime I, and anytime I have the opportunity to take some time off and didn't think, I would always look into learning something new. And that's where I felt revived and renewed. And when I walked into that nine to five type of environment, I felt so drained at the end of the day. And that's how I knew that something was wrong and it was time for a change.

Dallin (05:39):

Mm. What, what, what would you attribute the draining to in that nine to five job? Like w did tell me about the specific emotions and experiences you had that made it so draining.

Salena (05:53):

I think it would be firstly not feeling understood. So I was a part of the project that I worked for since I was in college and I didn't even know, so that's a whole story in itself. But so I was involved in this project for about 10 years when I was writing, you know, my independent study for college. And it just so turned out that I was in charge of this program. So I was very passionate about it in a very different way and I was more focused on people and not the day to day, you know, kind of tasks. Mmm. And with you know, changing different job descriptions and layoffs and budgets and different things like that. The focus went from focusing on people to a routine task and that became draining to me. I loved hearing stories of, you know, people that wanted to apply for this grant because they wanted to make a change in their community. That's how I got into the program. And then when it switched over to only budgets or only having a meeting about, you know, how, how, how much money we have to cut here and there, it just became very draining because I knew in my heart everybody needed this opportunity to make their community better.

Dallin (07:24):

Mm. That's so good. You know, and it's, it's interesting too, especially with you working for the government. I've, you know, I met a lot of people and I actually, I did work technically for the government at one point. I worked for the local government. It definitely certain areas or maybe overall, you know, like people can feel a sense of accomplishment and fulfillment of those two they can serve in their community, but, but what I found with my own personal experiences, maybe it's larger, like the larger organization it is, and the more you may get lost in the mix of the projects or what actual impact those projects may have and those events may have you lose sight of whether you are actually helping to serve other people and then also filling your own cup so to speak. Yeah, cause that's what I found.

Dallin (08:18):

I mean like the less you can contribute directly to the end result of the customer or of the person, then it does feel like it's harder to trace. And I'm speaking from my own experience when was, but I feel like it's harder to trace the direct align to fulfillment or purpose within the company. Right? It's like what am I doing day to day that's actually getting results and helping people in their lives. Like you know, if you're, you're filling out a board report or you're filling out, like you're doing all these like trivial tasks that are important for the operation side maybe or, or you know, the project. But it's hard to directly connect those lines sometimes. Right?

Salena (09:08):

Absolutely. So I went from, you know, rallying a group of people in the community where, where I went to college and we would open up air canisters, he would test the air, we would do, you know, a lot of community based type of research to sitting in a cubicle. So that's a very big difference. You know, being in charge of that program. Which, you know, it, it definitely was and still is an honor to, you know, kind of come full circle in that way. But I thought I would have had more, you know, hands on, you know, a type of interactions with people. So so, so that was, that was definitely the thing that was just so draining to me towards the end of my career there.

Dallin (09:56):

So as you began to make changes and seek to live more, what, what kinds of solutions did you discover that helped you live more?

Salena (10:11):

Firstly, it was not isolating myself. Yeah.

Dallin (10:16):

Yeah. Tell me more about that. Like what does that look like?

Salena (10:19):

Sure. So so growing up in a, in an immigrant household and being a first generation American, it's a very, it's kind of like you're living in two different worlds. You know, you're living in the world of your house where you do things a certain way and then you go to school and you know, people are having sleepovers and stuff, and you're not allowed to do that. So for my childhood, I was not, you know, I didn't really have a lot of friends. And one of the things that really helped me once I realized that I wasn't Mmm. Being so spilled in this position was I started to kind of reach out and I rejoined Facebook. I joined a community called university and I saw so many people that were entrepreneurs and so many people that were creative minded and they had their own conferences and I started to listen to them and they were writing books and they were doing all types of things that I didn't think, you know, in my mind would be something that can make an impact. I didn't think, you know, I didn't think that having a conference would make an impact because I wasn't surrounded by the right people. Yeah. So that was like the first, and maybe the most important thing that I did.

Dallin (11:39):

Is surround yourself with the right community and support?

Salena (11:41):


Dallin (11:42):

Yeah. Well isn't that the incredible aspect of the internet for one, but for two what coaching has become, right? I'm a, you're a business coach and, and that way and, and the whole idea that I see around coaching is that whether you're the student to the coach or you are the coach itself, it's all about that support and community. And that growth together, it's that rising tide. And that you find someone who is has taken the right steps ahead of the path that you're on, you know, and, and you're able to help guide them further. Well, so you began to surround yourself with these communities and these people. What did you begin to experience in the way of like what you learned or what you felt that helped you begin to put together your business?

Salena (12:41):

So I realized that I had a skill that was outside of my nine to five, and that, that might sound so funny as I know, you know, people are great singers they know that they're great dancers, they know that. But I did not know that I was a good speaker. I did not know that I, I was good at finance and personal budgeting. I didn't know that until I surrounded myself with different people and I noticed that people just naturally gravitated towards me and they said, well, Selena, you have your stuff together, you know, can you help me with this? I don't understand how you make live broadcast looks so easy and I'm over here sweating under my arms and I'm like, know what to me, like these things are fun and I've never had that experience before. You know, I just light up when I, when I'm getting ready to do a live or you know, if I'm talking to somebody about their budget or you know, helping somebody say for a goal or something. And I was just like, wow, so this is what it's supposed to feel like. And that was it.

Dallin (13:55):

That's, Oh man, I love hearing that because I mean, one, I totally read that. I was like, I was seeing myself in your shoes because I also quit my job like nine months ago and I wasn't feeling so drained necessarily. But it definitely was that sense of like, well, there's something more beyond what I'm doing right now. Like there's like, there's something I could live more, I could like get more autonomy, more freedom and, and so I love, I love hearing that. And so you, you discovered this how did you begin to find your people that you wanted to serve?

Salena (14:33):

The people started to find me. Yeah, they really did. And aye, I got up, I got out of my own way and I decided to go live on my personal Facebook page and I said, you know, I don't know what I'm doing but I'm going to do this. I press the LIVE button. And the first time I just kept on saying, this is so much of a stretch activity for me. I don't know what I'm doing, but I'll definitely be back. And thank goodness. One of my friends, she was on and she was writing, you know, to me. And then I just kept doing it. And as I, and I noticed that as I kept doing it, people kept on sharing it and there were random people that would contact me in messenger and they said, well, you know, I want to talk to you about public speaking, I want to talk to you about my budget.

Salena (15:22):

You know, I'm going through a divorce right now and I'm going from two incomes down to one. Can you help me with that? Yeah, I can help you with that. But the thing is, I never really talked about Mmm. Finance per se, like as a, you know, kind of hard topic. I was just talking about my life experiences. I was just being vulnerable and telling people that, Hey, you know, you're not alone. Like I've made mistakes too. And I'm here to tell you, you know, some of the things that I did, some of the things that I'm not so proud of. So am I, you know, mistakes financially and I just want to have a relationship with you. You know, this is social media and I'm out here. I want to be social. And that was it.

Dallin (16:08):

Oh, that's, that's good. Well, and I think there's some key pieces that we all need to pull from what you just shared too, because Mmm. You know, the steps that we must take to begin to do things right or to navigate and to find our brand voice, to find the people that we need to serve is for you. You, you know, as people found you, you also put in your time and effort into actually publishing, hitting record and, and being like, Hey, what I'm going to say may not be perfect or fully developed in my mind. Maybe you're not fully done up. Right. You know, it's not like your makeup's perfect, your hair's perfect or the lighting's perfect. The audio perfect, but it's, you're willing to hit the record and start talking. And as you start talking, he began to find the people who are attracted to your message and how you're looking to help people.

Dallin (17:04):

And, and, and I think, I think that's the key is to begin to hit publish or, you know, begin to hit record and to remove all of those Mmm objections that we have that are typically up here in our head or that are stopping us from doing that and to talking to people and to trying to figure out like, Oh, well tell me how, like, tell me how best I can help you. Like, I'm here to help you. And, and and that's ultimately like, and that's, that's what I found too, is I, I helped people in different forms in my previous job when I was working a nine to five, but that direct interaction of giving and receiving meaning like, and you know, I provide a service and then I also get the feedback in a way that like, Oh, I can experience a transformation or a change with that person. But as a result of like, the efforts I put in the service I put in and, and when we can't directly can make those, connect those dots there's a lack of fulfillment there. A lack of purpose. And so publishing I believe, and and speaking to the people who we can directly serve is really a massive right step that we must take.

Salena (18:23):

Definitely. I mean, I just, I just got over myself. I said, you know, well, like I experienced X for a reason and it's not just for me, it's for somebody else. And I don't know who is for, I always say that in my lines. I'm like, I don't know who this is for, but I'm going to tell you this story and just build relationships from there. And I couldn't believe just how, how easy it was to build relationships over time and all of the steps kind of fell into place. I remember there was one time this young man sent me a message on Facebook messenger is so polite and he said, you know what? I see that you do these lives on your personal page. I don't want to be forward and send you a friend request on your personal page. Can you send me the link to your business page?

Salena (19:14):

I never heard of a business page on Facebook. So I said, Oh, give me one second. I made a business page and I sent him the link and that's how I had a business page. So that's the thing that I tell my clients all the time is business is not, I know that this might sound funny, but business is easy, you know, meaning that all the steps well into place over time. So you don't have to be a hundred percent perfect. Every I dotted and every T crossed just start the same thing that you were talking about before with hitting publish. Just start and then all the pieces fall into. Okay.

Dallin (19:54):

Yeah. And it's so true too. And, and there's I don't think you used this word, but this is how I understood it in my mind. But a couple of minutes ago is it wasn't until you began to own your story and to own what you wanted to do and like that ownership is a form of permission that we need to give ourselves. You know, you and I both, you know, had to give ourselves permission to quit a job, you know, to make that change as hard as it may be, right? Like there's a sense of security in quotes, air quotes, security that exists there. But when we give ourselves permission and we own I believe it's several, well I'll say owner story, but I think it's own our stories because there's a story of what we're telling ourselves that it's holding us back from taking that step or that leap from, maybe it's from publishing, maybe it's from quitting our job there's something holding us back.

Dallin (20:49):

But there's also owning the story of, well, what's that future story that we want to experience for ourselves? Like what's that future goal? What's that success that we want? And then I believe there's also an ownership of the stories that we will help our customers create for themselves. Yes. And so the more we can understand all of those stories that exist that we must, must own and that will empower us to move forward that's, that's where I think I believe living can come. Like, you know, the, do you use your terminology, you know, living, you'd want it to live. And I think that's what makes that's more fulfilled is when we can do more of that.

Salena (21:35):


Dallin (21:37):

So, so what do you feel that, Oh, you had a thought. Go ahead.

Salena (21:39):

No, I, you know what I wanted to share with your audience as well as,

Salena (21:45):

I mean, you guys can't see me necessarily, but I hope that you guys can hear it in my voice. Like how much happier I am. You know, and this life is available for you too. So you may have a nine to five now and that's, you know, something that you love to do, that's perfectly fine. But if you, I have an idea of something that you want to achieve that's outside of a nine to five environment, you should definitely take that first step. No, I didn't realize how happy I could be until, you know, I really started this entrepreneurship journey and online I wake up every day. I'm like I'm in control of this day and that is the truth.

Dallin (22:34):

Hm. That's so, that's so good. Well along those lines what do you feel like is next for you? What, what's, what's coming up that you just lights you up even more?

Salena (22:49):

Hmm what lights me up even more? I would definitely say expanding and, you know, really broadening my reach, like talking to different people. And one of the things that I want to get more into in 2019 is, you know, speaking on stages and allowing other women too, you know, feel here, here and you know, touch, you know, hap have that one to one kind of, you know, interaction with me and see what is possible for them. Like I want to, I don't know, I, I see things in like, you know, kind of visions or pictures, right? So I'll just kind of describe what I'm seeing in my head right now. I see, you know, a room full of women and you know, they have their tissues out there talking about their life experiences and they're like,

Salena (23:46):

I didn't know, like I did not know that I held myself back for 30, 40, 50 years, you know, and they finally have this moment, this epiphany, this, this freedom. Like wow. Like I can do that. Like this is something that I've put on the shelves since I was nine, 10, 11, 12 years old. And that is still possible for me. You know, I, I can share my story, you know, my, my voice is worth being heard that I don't have to live this way. You know, just allowing people you know, especially women too, to understand that that's, that is the next step for me. Like just on a wider scale.

Dallin (24:37):

Oh man, I love how you brought out like that vision in your head. You imagine this room full of women and you described that and you described like the emotions and the experience shared in the room and Mmm. That just brought in like an epiphany for me around, well, how can people plan out there, you know, how can you plan out our future? How can you plan out that future story that we want to have that lifestyle? And I'm so glad you shared that. That was perfect. I was very selfishly, I'm like taking notes. I'm like, Whoa, that was really good. I like what she shared there. Well so along these lines where can people find you then so that way they can join that room.

Salena (25:21):

Yes. Join the room. Join the room ladies. All right, so we can find me on social media. Facebook. My Facebook business page name is Selena Reynolds, business coach for women on Instagram, the at symbol Salena Reynolds, S A L E N A R E Y N O L D S Um and my website, So the best ways to get in contact with me is through DM, you know, Facebook DM, Instagram, DM. I, I love to write them. You know, I definitely write them to other people and I love to receive them. I love to have these kind of conversations one-on-one, you know, women of all ages and you know, we talk about, you know, different things and I just encourage you and you know, we encourage me and we just build that community.

Dallin (26:13):

Incredible. Thank you. Thanks Selena for sharing everything. So good.

Salena (26:19):

Thank you for this opportunity.

Dallin (26:22):

Thanks so much for listening. Once again, if you would like to learn more about how you can use your unique message to share with the world through video and create videos that actually are professional and perform, bringing you money and all of the results and influence that you want to make, then I invite you to learn more by going to content Thanks again for listening and we'll talk to you very soon.

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