Creating A Sweet Life with Deasha Waddup

Deasha and the team have worked with the most prominent leaders in the wellness industry and have helped them take their business to the next level.

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Deasha and the team have worked with the most prominent leaders in the wellness industry and have helped them take their business to the next level.

Dallin Nead: 00:00
So here's how the story goes. For far too long, I was living a life based on what other people wanted from me instead of owning my own story and chasing my dreams. So when I was miserable and bored, I began to ask myself, "How do I live a more meaningful life doing what I love with my time, business and family, all while making more money, creating value for myself and others and being happy, creative and successful?" Sounds amazing, right?

Dallin Nead: 00:23
But here's the hard part, actually believing this kind of life is possible and being guided with the right strategies and new stories to make it happen. So I ditched my nine to five job to go all in on this new way of thinking, living and business design, to create more meaningful stories for myself and family. That's what I explore with Story Therapy. I document and share my own journey and that of amazing entrepreneurs and storytellers like you, so we can create and own our stories to build world class, businesses and lives. Welcome to Story Therapy.

Dallin Nead: 00:54
We have on Deasha Waddup. We talk all about creating the sweet life. So she like me is a big fan of sweets, of desserts. She makes this a part of her brand, her messaging. I love it. So we got connected through the interwebs, through Facebook and Deasha just shares incredible insight into how she is helping grow organic social media for prominent leaders in the wellness industry and beyond. She's been recognized by Facebook, been flown to their headquarters, and just has done incredible things to help serve us as online entrepreneurs online and even offline. So let's get into Deasha's story.

Dallin Nead: 01:38
Deasha! What up? How are you doing?

Deasha Waddup: 01:41
I'm good. How are you?

Dallin Nead: 01:44
Good, good. It's so good to meet you and have you on. So for those who are just learning about you for the first time, give us a little intro to who you are and what your business is.

Deasha Waddup: 01:55
Yeah, so my name is Deasha Waddup. I am the founder of Social Treats, which as a social media management agency for wellness entrepreneurs. I am based in Manchester, England. But only one of my clients is currently in UK. So all of my clients are mostly international, throughout Australia and the States. I get to work with everybody on all different time zones, which means I never have the same day ever.

Dallin Nead: 02:26
I was going to say, I never sleep.

Deasha Waddup: 02:27
Yeah. I'm doing a training at the moment with an American guy, which means I get up ... I have two hour training call at 10:00 PM till midnight, twice a week. Which is intense.

Dallin Nead: 02:40
Oh man, you're too good. Well that's incredible. That's so much fun. So it's called Social Treats.

Deasha Waddup: 02:47
Yeah. Social Treats.

Dallin Nead: 02:48
Oh man. That is a fun brand name to have. It's like tasty, sweet, flavorful.

Deasha Waddup: 02:56
It's basically because I like cake was how I came up with the name.

Dallin Nead: 03:00
Cake? I got to check out your ... is your logo and branding like that too?

Deasha Waddup: 03:05
Yeah, it's a cupcake.

Dallin Nead: 03:06
A cupcake. Oh man, that's great. That's so cool.

Deasha Waddup: 03:11
I was literally, I'm going to argue about the name of my business for ages. I just thought, "Why am I putting so much thought in this? I like cake and I do social media." So it just became Social Treats.

Dallin Nead: 03:21
Yeah. That's so good. That's what you got to do. You got to make it fun. You got to combine your own personality into it.

Deasha Waddup: 03:28

Dallin Nead: 03:29
Why not? Well good. So, okay, provide some context. Before Social Treats became a thing, I wanted to come up with some creative food term, but before it became a thing, before it was fully baked. Ha. There we go. That's what I was looking for. Fully baked. Your story, let's learn more about you. So have you always been entrepreneurial or was just any kind of a theme in your life when you were young?

Deasha Waddup: 04:03
Yeah, when I was young I had all sorts of little things going on. I used to do a paper route and walk dogs. I used to go around to ... my neighbors had a shop, a little corner shop in the village. I would go and sweep her garden and I'd get paid all of the out-of-date sweets in the shop. A basket full of sweets after an hour of cleaning up the yard.

Deasha Waddup: 04:31
I also ran loads of events. That's ended up where I went with my education, too. But I ran sort of charity events and put on big events and got all the kids involved to do sports and little games and stands and stuff to raise money for charity. Then when I went into this school, I ended up doing a degree in events management. So hyper organized is kind of kind of my thing. Then I sort of went traveling and started picking up loads of freelancing stuff and built out my experience through marketing that way, which was kind of cool. Then yeah, it evolved into Social Treats.

Dallin Nead: 05:16
Yeah, that's so cool. Oh, and I love ... Our stories and those experiences kind of are curated together in what we do. I mean, you curated your love for social and both online and in person. Basically, the retreats and events you've done, to your love for cake, for sweets, for those treasures of life. Those are so good. I mean, my wife and I are totally suckers for desserts and sweets. So it speaks our language. What do you feel like, if you could boil down all these experiences and moments in your life into one core dream that you want to experience, like what motivates you? What gets you up every day? What would be that one thing that you're chasing?

Deasha Waddup: 06:04
It's creating the life that I want, I guess, and having that freedom. It was funny, just yesterday I I went and I was lecturing at a university for a friend of mine who runs a course. She explained to somebody and that I'm the person that, when we were 21 and at university, I was the person that was like, "Oh, I'm going to have this life where I get to work from a coffee shop and eat cake all day and work from a laptop." She goes, "And the weird thing is, that's now what she does."

Deasha Waddup: 06:36
And I say, "Huh, I've never had anyone explain it like that." But that's totally what I said 10 years ago and now I'm doing it.

Dallin Nead: 06:46
It's like you've got that vision and you're like, "That's what I want." So your actions should speak to that, right?

Deasha Waddup: 06:52
Yeah. I really want cake, so I wanted to go work from a coffee shop, eat cake and avocado and toast, totally an Australian breakfast.

Dallin Nead: 07:00
But it's so good. Yeah.

Deasha Waddup: 07:04
Eat that, eat cake and sit with my coffee and work from my laptop. So that's what I do.

Dallin Nead: 07:09
Yeah. Oh man, I love it. So to live the dream life, the life that you want, which I think many aspire to, but they don't necessarily achieve in the way they want. But for you personally, what holds you back from that lifestyle? What gets in your way?

Deasha Waddup: 07:27
It's a lot of mindset.

Dallin Nead: 07:28
Or what has in the past. What was that?

Deasha Waddup: 07:30
Yeah, a lot of mindset I think.

Dallin Nead: 07:32
Yeah. Mindset.

Deasha Waddup: 07:35
And living in social norms, like my brother, for example, he calls me a well-paid hippie, because he has no idea what I do at all. The fact that I work on social media baffles him because he's construction. So he's like, "You just work from wherever you want and make money," and it just blows his mind. So I think living outside of those norms, especially within a family environment where everybody's like, "Oh well you should go to work and work nine five and have this normal life."

Deasha Waddup: 08:08
I was like, "No."

Dallin Nead: 08:12
Not for me.

Deasha Waddup: 08:13
That's not what I want to do.

Dallin Nead: 08:14
You used the word normal. That's actually been, for a lot of conversations I've been having recently, that's been a recurring word that's come up to define what's been typical to be done in the past, the more traditional route of doing the nine to five, having an office, having bosses and that reporting structure. There's truly like a new modern version of entrepreneurship that exists. You and I are living it. I also work from home. I can travel freely. There's for sure, we speak and glamorize it. I'll speak from my own voice, is it's glamorized, yet there's still a lot of hard work. Not every day is spent on the beach or in a coffee shop. I mean actually, the coffee shop is more realistic, but oftentimes it's very simple. I'm in a bedroom, I've got clothes on the floor and clothes, you know. So it can be very simple, but there's still that idea that we can be in control of how we spend our time and the amount of money we can make and who we can connect with.

Dallin Nead: 09:26
To me, it's living a life that's more on purpose in the way that we're spending our time with intention. We can choose to do things, we can connect with people on a deeper, more personal level than say what corporate puts barriers in place to kind of ... for sure you have relationships and great friendships in those world. I used to work in corporate. But I don't know, it's a deeper level that you can connect with people on, because I think often more often you connect in relationships first before people even buy from you or they want to follow.

Dallin Nead: 10:06
Anyways. It's a whole nother level. I love that. So for you with with Social Treats and living this life on purpose by design, this creative lifestyle, what have you seen as other roadblocks for people, beyond yourself, of what keeps them from this lifestyle? Say maybe your brother wants it working construction, but what do you think holds people back?

Deasha Waddup: 10:34
I think it's the fear of doing something that people don't understand. A lot of people have so much debt and stuff like that around them and commitments that they can't take that step back and say, "Okay, I'm going to struggle for awhile." Because let's be honest, it's not all hearts, flowers and unicorns. It's not [inaudible 00:10:56] for that. There is a struggle street as well.

Deasha Waddup: 10:58
So I think knowing that section as well, I think they're like, "Oh no, it's too hard." They just put it the, "It's too hard," bucket. I can't do that. It is a lot of long hours. I think people outside of the entrepreneurial online space don't see it when I'm like, "Oh, I get up at six and I do mindset work. then I go to gym and then I'm doing meditation. Then I'm going to start my day. Then I don't switch off my laptop until like seven or eight o'clock at night."

Deasha Waddup: 11:29
My friends and family outside of that space are like what? What? You don't have a life? Why are you not going outside? You don't have a job. So why not do whatever you want?

Dallin Nead: 11:43
Yeah. Well, and the funny thing about that too, is understanding that, and once again, I'm saying it from my own experience, but I'm sure you relate is your is your hobby. So it's like my free time, apart from spending time with family and friends and doing some typical entertainment stuff, oftentimes I get such a kick out of it and I enjoy the business building stuff, that I'm like, "Oh, when I have a free moment, I'm going to do business stuff." To me, it's tricky though, because there's still that mindset of those who are not in it. I'll speak to maybe like family and friends who see it, that they see it as like, "Oh, you're a workaholic."

Dallin Nead: 12:29
So I think it's finding that right ... I guess definition of, "Are you a workaholic or are you just having me time, having leisure time, and are you taking away from time with friends and family and those important things?" Because in the typical structure, that nine to five that's existed for years, now a lot of people live for the weekends or a lot of people live for, "I get to go home and then I'm just going to chill on the couch, eat, the rest ..." whatever it looks like for you. But there's, I don't know, there's more spontaneity and there's still a lot of structure, but there's more spontaneity with being able to own your schedule a little bit more.

Deasha Waddup: 13:16
Yeah. I find, especially working in the social media space, a lot of stuff is done on my phone. So I can be sat on the sofa watching TV and still doing like Instagram engagements.

Dallin Nead: 13:26
You're like, "Oh, I just got paid. No biggie." This is a funny thing too, is there's this whole perception. I don't know, are you married? Do you have ...

Deasha Waddup: 13:38

Dallin Nead: 13:38
You're not. Okay. So I just, I have a two year old, I'm married. But there's this perception, more so with the teenagers and the younger kids growing up who are all glued their phones. Well, I mean, we're glued to our phones too. Don't get me wrong. But that when you're on your phone plugging away, that you are doing it mindlessly, that you're wasting time, that you're not being productive, all these things. But it's all about the perception of those who see it. If they see everyone glued to their phone and be like, "Oh, they're up to nothing good." But our phones are computers. They are a business tool. So when we're on our phone, many times we could be doing business stuff, even if it's on social media and we're doing posts for community management, whatever it may be.

Deasha Waddup: 14:25

Dallin Nead: 14:26
That's the funny thing too, of perception and particularly in your world, with your business is on social. So, it's a necessity.

Deasha Waddup: 14:32
Yeah. I think it's funny. My mom always thinks that I've seen everything she posts because she's like, "Well, you're always on Facebook."

Deasha Waddup: 14:41
Yeah, but it doesn't mean I'm scrolling aimlessly through the newsfeed seeing what you're up to.

Deasha Waddup: 14:45
She's like, "But I put it on Facebook, didn't you see it?"

Deasha Waddup: 14:51
I'm like, "No. I don't see your stuff."

Dallin Nead: 14:54
And then you're like, " I get targeted with all this business anyways." Yeah.

Deasha Waddup: 14:58
Yeah, yeah. And Facebook messages, I try not to respond to friends or family during my work time as such because then it gets distracted and they're like, "Well, you're on Facebook. Why didn't you read my message?"

Deasha Waddup: 15:11
I was busy doing work.

Dallin Nead: 15:15
That's so good. Well, I'm curious, so kind of now coming to where you're at currently in your business, and so you do social media management and strategy for online entrepreneurs?

Deasha Waddup: 15:27

Dallin Nead: 15:27
Is that the space you're in?

Deasha Waddup: 15:29

Dallin Nead: 15:31
How do you infuse your own story and personality into your services, but also in your own brand and the way you show up? What does that look like for you?

Deasha Waddup: 15:42
Yeah, I have just been playing around with story posts and getting more consistent with them, because it's something I tell my clients to do all the time. I was like, "I really need to start doing what I'm telling everybody else to do." Writing my story and my posts and sharing those out a lot of the time and how I got to where I am and what is involved in that as well, especially in the online space. I do a lot of training online as well and share my world. Everybody who follows my Facebook page has met my puppy. He's only a year old. So he likes, as soon as I jump on the live, he just wants to come and say, "Hello," to the camera. So everybody has met him. So yeah, it's just being more targeted with what I write as well and sharing a lot more of my background and experience and what I get up to outside of work and outside of the online world.

Dallin Nead: 16:46
Oh, that's so good. Do you ever, with your brand being Social Treats. Do you ever incorporate a lot of like dessert or sweet or treat-related content or imagery?

Deasha Waddup: 16:58
Oh no, I'm terrible at actually cooking. I can't cook, at all.

Dallin Nead: 17:03
Oh really? But you're great, probably like I am, at consuming. I love ... Yeah.

Deasha Waddup: 17:10
Eating. I'm really bad at cooking. If I manage to not burn stuff, it's a success for me.

Dallin Nead: 17:17
Yeah. Well that's a good first step.

Deasha Waddup: 17:21
I even convinced myself at one point that charcoal prevents cancer. Therefore, when I cremate stuff, it's okay because it's charcoal, and therefore I'm preventing cancer.

Dallin Nead: 17:29
Oh man. That's good reasoning to have. So then what's next for you, you feel like? You've built this business, you're living with intention. Would you say you're living your dream now of what you want?

Deasha Waddup: 17:49
Yeah. I'm getting there. I want a house in Europe is my next thing. My dad has just bought a place in Europe. I already bought my house in Manchester last year. So I want to buy a house in Spain. But obviously Brexit, we're going to wait to see what happens before we go ahead and make that sort of purchase. But yeah, that's on my vision board. I have my vision board next to me. So having a house in Spain and living a more luxurious lifestyle, I guess.

Deasha Waddup: 18:22
I just booked a holiday with my friend actually for the next month. We're staying in an apartment, well a villa, where we get our own private swimming pool. That was on my vision board actually for a luxury this year. I was like this year, be able to afford luxury. So we bought our own private swimming pool.

Dallin Nead: 18:33
Oh man.

Deasha Waddup: 18:40

Dallin Nead: 18:45
That's cool. That's just reminded me that I need a vision board. I don't know if it will mesh well with the decor in this room, but just have a massive board put up. Well that's so cool. So just be more purposeful, like the vision board. I think it's the key. That's one thing I loved with hearing what you're doing. So then in what ways, tell me a little bit more about your agency side and I guess how you approach and how you help bring value to those you serve.

Deasha Waddup: 19:20
Yeah, so the agency is currently growing massively. I only went full time in my business in October last year.

Dallin Nead: 19:28
Oh, great.

Deasha Waddup: 19:30
I think now I've doubled in size, which is really cool and got two staff on board. So the agency is constantly evolving. I'm always doing training. Obviously working within social media, it's always changing, always evolving. So I went to Facebook in January. I was invited to go to a conference in Dublin at Facebook HQ. So I went there and I met some awesome people that are also on the online sites. We're now in a chat group talking about how we can work together and that sort of stuff and do strategy calls and combine our talents and stuff, which is really exciting.

Deasha Waddup: 20:12
I'm in another training group where I'm learning about group coaching and Facebook groups and how to monetize those and grow those better as well. I already manage Facebook groups at the moment, but then I was also talking to one of my clients today and she wants me to start doing strategy calls. So that is something that I was like, "Oh, okay, maybe I'll branch down that avenue. So it's constantly evolving and growing my team. I've got an a graphic designer and a copywriter on board at the moment. So just, I have 15,000 pounds per month on my vision board. So that's my aim.

Dallin Nead: 20:54
Yeah. Oh man. That's so good. That's so good. So then, where, for people to learn about you and to follow your story more, where should they go online? What's the best place to find you?

Deasha Waddup: 21:06
Yeah, so I've got a Facebook page, Social Treats. I've a Facebook group, which is called the Wellness Entrepreneurs, and I have Instagram. I do five minute social media management training three times a week on my Facebook page. So if anybody has any questions about different things on social media, then I run a training. I just did one today on driving emails to your email list by using social media. I did a whole bunch last week when engaging in groups and stuff like that. So there are always new new ones up that people can check out as well.

Dallin Nead: 21:48
Awesome. So good. Well it was so good to connect with you Deasha and your story. You're incredible. I love your brand name. It's so tasty. It's good. It's rich.

Deasha Waddup: 22:02
I'm going to put some more cake in my social media.

Dallin Nead: 22:03
You should. Maybe you start reviewing cake, different types of cake. You eat it on camera and then you kind of describe the taste. I don't know, something like that.

Deasha Waddup: 22:14
That's going to give me a good excuse to go to more cafes and eat more cake.

Dallin Nead: 22:17
Yeah, exactly. Start reviewing it. Well good. Okay. Well thank you again and we'll talk soon.

Deasha Waddup: 22:25
Thanks very much.

Dallin Nead: 22:27
So you may just be starting out or already trying to do many of the strategies to build a business and life that's true to what you feel you're meant to do. That's good. But the hardest part is having the clarity, the strategies, and the guidance to focus on a mission, message and movement that is 100% in line with your story and how it would create a business and life you love. That's why I've struggled for a while until I learned the right framework. I've created a special workshop called Story Therapy to get you on the right path to owning your story through building a business and life true to your dreams. To join me, go to

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