Brittany Bayley is an Email Copywriting Expert that helps service providers niche down into email copywriting. She provides this service along with teaching her clients how to live intentionally while building a business that supports their lifestyle.
“When I'm able to unplug and focus on something completely different, that's where I get my ideas.” - Brittany Bayley
How can you build a business that supports your lifestyle? Brittany is sharing her thoughts in this Visionaries episode. A big part of accomplishing this is being able to manage your time. Brittany initiates her time right away in her client onboarding process. “In your contract detail your response time and expectations when working together.” Brittany highlights the need to niche when you’re building a successful business.
Minimalism (or essentialism as Brittany refers to it) is about intentionally focusing your energy in areas where you want to be, grow and build upon. If you’re trying to build a business that supports your lifestyle you will need to turn off the notifications. “Calm the inbox” is one way Brittany has been able to successfully help her clients and strengthen the real world relationships she has. Designing the schedule you want is very simple if you can focus your energy and follow through.
“What is necessary to keep going and to keep executing on the vision that I have. It's reducing waste, reducing drag and living very purposefully and intentionally.” - Brittany Bayley
#emailcopywriter #emailmarketing #copyexpert #marketingexpert #minimalism #essentialism
Connect with our guest and other helpful resources mentioned in this episode:
- Check out Brittany’s website
- Connect with Brittany on Instagram
- Brittany’s resources > Email copy and more
- Commercial Campaigns for Entrepreneurs Discovery Call
- Join Dallin on Facebook
- Join Dallin on Instagram
- Join Dallin on YouTube
- Check out Content Supply virtual commercial services
My journey with minimalism has been interesting. I went through the initial, like get rid of everything in my apartment phase. And from there, I've kind of started to understand really what it is. And it's almost more like essentialism like I've kind of found myself resonating more with that. And it's really just about understanding what is necessary to keep going and to keep executing on a vision that I have.
Welcome to Visionaries, where we believe having a positive vision for the future and actually sharing it is the best way to build a brand, grow authority and live a meaningful life. The show will explore different stories and strategies of the most visionary people today and what they're doing to inspire and change the world. Brittany, how are you doing?
Hey, I am great. Happy to be here.
Well, good. I'm doing great too. Especially since you're on this call, you know, we're doing this interview and I'm just so happy to hear for those who are meeting the Brittany Bayley for the first time. Uh, tell us a little about yourself.
Yeah, so I am an email copywriting expert and I help service providers niche down into email copywriting, and they do everything with a flavor of living intentionally and building a business that supports your lifestyle versus the other way around.
I love that. Well, you said that perfectly cause I was like what? We were just talking about that before the call, because, um, I, the aspects of visionaries is about building, like the vision you have for your life and business with your business, supporting your lifestyle, not your lifestyle, supporting your business. Right. Um, what, what does that look like for you? Um, it's, you know, as it relates to email and the business you're building.
Yeah. So it's, it's kind of an, a journey to get up to where I am today, but right now, what it really looks like is understanding the kind of work that I want to take on. So I teach service providers, but I also am still practicing. I'm still writing email. So it takes, you know, what I am, what projects I'm taking on and the timelines that I'm giving myself the way that I'm structuring my workflow, that allows me to create the lifestyle that I want. That allows me to have, you know, Friday afternoons off or allows me to take, you know, a Tuesday morning, my husband works 24 hour shifts and he's off for 48 hours. So sometimes, you know, like a Tuesday we'll want to just go hang out and go to the park and walk that kind of thing. So really it's taken some time for me to build up these systems, but now that I have them that's how I decide what projects to take on, decide what kinds of clients to go after and all that. It really dictates everything.
I love that! So are you saying that, um, like the schedule that you want, you plan that first and then you force the business and like those priorities commitments to work around that, that time schedule.
Yeah. And I'm not perfect at it. I definitely am working on some boundaries and that kind of thing. Cause you know, I'm prone to just taking things on. But, um, yeah, so I will sit down and figure out what my ideal schedule is. And I'll say like, you know, I want to do content works maybe two, two to three times a week. And then I want to communicate with my team once a week and I'll kind of start to build these out. And then when requests come in to work with me the night am looking at my week first verse, allowing my client work to dictate the way that my week is playing out or my month is playing out.
Yeah. Yeah. I'm so glad you're sharing this too. Cause this is something that I have, um, like I've kind of had a harsh reality check. Um, you know, we're, we're talking like the beginning of summer, right after the 2020 pandemic has like been full force and um, business got very busy for me. I know. And it's like when you're working again, like crazy hours, um, cause of all this demand, um, I've been working and hustling on getting my business to fully run without me as a bottleneck or me as like, like it, you know, the business only grows as long as I'm in it and it shouldn't be that way, especially if we are the visionaries and you know, we want to, um, run the business first. Is it running us? Um, cause that definitely happens. Right? Like you mentioned as a service provider yourself, not only in coach, um, you know, as you provide a service, it's usually you are obligated to, or committed to a client who has requests, who wants access to you, um, at, on their time versus on your time. And uh, it's hard sometimes it's hard to manage those expectations that like you also want to have a life outside of the schedule that your clients may want to put in. Um, how do you, how do you work around that as far as like managing that, that strain or like what solutions have you discovered?
Yeah. So it's funny that we're having this conversation because I actually am just kind of going through fine tuning this process. Um, but a couple of ways that I do it is one, whenever I onboard a new client, I have kind of this conversation. Um, and it's also in the contract that, you know, response time is 24 hours business hours that I only check my email twice a day. I only check my boxers twice a day. I don't have any push notifications. So I set these expectations up as an onboarding and client so that if there's, if they're a business who maybe that doesn't work for them, then we can find that early and see, okay, no problem. And I have a list of people that I can refer them to. Like I'm totally fine blessing. And releasing if that, if my model doesn't work for the kind of business that they're running.
Um, and I also am starting to implement a rush fee, which is something that's new to me. But basically that allows me and my clients to approach every project with very clear and calm mind, not dictated by the timeline and more dictated by the actual project. And I know that sometimes things happen and sometimes, you know, especially now, like you said, we're coming out of the pandemic and there's a lot of things going on that, that we need to adjust our marketing message for. So, you know, I suspended that during that time, but moving forward now we're going back to our end goal is always to have, um, you know, two or three weeks to plan these things out so that we can, um, not have anything that's urgent or like a panic situation. We have the time and the flexibility to go through and put these together.
Yeah. That's so good at one. And that's interesting too, because you know, you talk about flexibility, but also you have restraints at the same time set in place. And so managing both because it seems like those are contradictions in a way. Right. But like how have you seen them compliment each other in this context?
Yeah. It's such a good conversation. So it's really, it's interesting because it kind of brings me back to when I was first starting out in this space and I decided to niche down into email copy and I was concerned that by niche, I was going to eliminate all these other options to me. Right. And I was like, Oh, I'm going to be leaving. I'm going to close the door to all these other things. But when I got inside of this arena of email copy, I realized that I had all of these other options inside of that. I had all these different niches that I could explore. I had all these different kinds of clients that I can work with and I could charge premium prices. And so therefore I could work less during the weekends, continue to support myself. And so I've kind of found the same thing with my schedule in the way that I lay my, my weeks out, you know, by me saying, I want to write two times a week and I want to meet with my team once.
And I want to have all these things like their restrictions, but everything else is this open space for me to create into play verse. And I don't have this like running dialogue of like, Oh my gosh, I need to meet with my team at some point, maybe I should do this. Maybe I should do that. I have like dedicated white space. And that allows me to actually check out because I know that other boxes are being checked throughout the week. Like I know that this client's needs are being met. I know that my team is gonna get to connect with me and ask the questions they need to ask at some point. So I really can truly clear my mind and actually meet, hanging out with my family and, you know, doing these things because I'm not like panicked about when this other stuff is going to happen.
No, man. I wonder if any of those like pains, um, can relate to those listening or watching because I know I'm like, Oh my gosh, that sounds like me. Like, you know, the pains of like, like my minds when it's in work mode and it's hard to shift into like personal or family time. Um, and you know, especially when you, you have things left on checked or you have clients who are like trying to get in contact with you and because they see you as the main source of communication and, and, and you really, you emphasize early on. And I love that too. And this is something that I've been working on this year is, um, setting up the right processes and team and tools to help support your business because you know, like you're not able to, you can't grow a business beyond yourself if you don't have those setup, especially like, I mean, to me, it's like a trifecta, it's a perfect tree effect.
You get, you get a process step by step process in place, right. You connect tools to it, you connect team members. And I've seen that like a night and day difference between my sanity. Um, and so, I mean, I'm glad you're hitting on that. And, and I also love, um, the concept, you know, way early on with meeting you. Um, you talk about minimalism and like that's a part of your lifestyle. So I actually want to shift gears and talk about how minimalism fits within your business, but also your personal lifestyle and what, what does that look like?
Yeah, absolutely. So my journey with minimalism has been interesting. I first discovered it, I think in 2016 and I went through the initial, like get rid of everything in my apartment phase. And from there, I've kind of started to understand really what it is. And it's almost more like essentialism as I'm like, I've kind of found myself resonating more with that phrase. And it's really just about like, understanding what is necessary to keep going and to keep executing on the vision that I have. And so it's looking at, in my business, it's looking at processes that I have and seeing, is there anything that can be shipped away? Is there anything that can be streamlined? Is there anything that is creating a drag or B or excess? Um, we're talking about people and process, right. Is there any, uh, are there team members who maybe can, can, um, do some other things in the business as well?
Is there ways that we can multipurpose things? And so it's almost like this creative way to look at it. You wouldn't necessarily think that that's like minimalism. Like if you just kind of think of like the documentary, but it really that's what the heart of it is. It's reducing waste, reducing drag and living very purposefully and intentionally, and that can be applied across all, all aspects. Um, even down to, you know, the, the system that I used to work, like my computer, I picked very intentionally because it syncs with everything else that I have. So it syncs to my desktop and my phone. And so it's kind of just that mentality of streamlining and, and, um, making everything simple.
Yeah. Yeah. I love that you switched it to use the term essentialism cause that I've also like I've considered myself becoming more men minimalist too, but essential ism. I got turned into that word where, you know, meaningless community is powerful, but oftentimes people think of like tiny homes and like living with nothing, um, where the centralism to me is like how you described it as you focus on the foundations of what you need in your business life. And like, um, that has become important. And, and, and I, I didn't, I was just thinking about it personally. And initially until I was like, Oh my gosh, like you just described, you know, applies to our business. Like, why not apply? I'm like shaving off all the unnecessary things that are business focusing, like focus is another key, key term that jumps out to me, focusing on the essentials, because without doing that, then your business will just constantly all over the place.
And I've I've know I've experienced in that in the past where it's like, maybe it's coming down to having too many offers. And so you're confusing your customers, or maybe comes down to, I'm trying to do too much with your marketing, like trying to try too many types of content, or maybe it comes down to, um, you know, trying to hire too many team, you know, the list goes on. It's like trying to do too much versus like, like it's not about doing too little, but it's about doing the right things. Um, what, what are other ways that like, um, that you find essentialism fit within your business? Um, as well.
Yeah. I love what you're saying about the, the offers in the way that you're presenting yourself online too. I found that I very much am drawn to simple ways of presenting myself. And so I want, you know, I initially got a Facebook group because I kinda thought that's what I was supposed to do. And, you know, since then I've kind of scaled back on that. Cause it's just not the way that I want to show up. And I had, you know, like I had a LinkedIn profile cause that's what I was supposed to do. And I had a Twitter profile cause that's what I was supposed to do. And since then, I've kind of pared down these other avenues to connect with me. And then I know I show up on Instagram stories and I have my Facebook profile. Like that's the way that I show up and kind of funneling people to just see avenues averse, throwing my net so wide and having all these different things and really just simplifying the way that I'm showing up and then putting all of my effort into like I have one flagship program in course. And that's like where my energy goes. I offer friendly offers that, you know, connect to that and there might be multiple of those, but like that's my intention with everything is pouring my energy into this one, offer verse, you know, running on all these rabbit trails and all that.
Yeah. Oh man. It's so good because, um, I love the idea of having, like, having the ability to focus on those essential's because I think that's where growth comes. Like there's no way, um, we can show up everywhere. Uh, you know, like there's caveats of like, you know, I think content repurposing as popular as far as that goes, right. Or it's like, you know, you can set up your team and automations and you can repurpose like crazy. But I think at the core of it is still like, if you feel like you have to be constantly on and on, um, like doing content all the time, it can be overwhelming. And uh, and so that's why I think, um, there's an aspect of essential ism that exists to also, um, remind us that it's okay to slow down and, and to take breaks as well.
Um, and to realize like, um, like showing up can still happen. Um, but maybe we just essentially show up once per week, but we empower once again, those, those, the team, the processes and the tools to help us show up more frequently. But the public doesn't need to know that in that, and that way, like they need to get that support from us. But I mean, I think there's ways to really empower those systems that work in our favor. And, um, that's why I think there's an aspect for sure. Of digital essential ism that exists too.
Yes, absolutely. I love that.
Did you ever feel, um, I mean back when you're less, um, I was going to say less good, but I mean, that's not very like you're the copywriter like Dalen use better grammar, um, less amazing, I'll say at a essential ism. Um, D did you allow your phone to like, have the push notifications and all those things? They're like, I know I've been there and I've, for example, I got I've hopped on my mom's phone. One time of the last time I was with my parents and there's like thousands of, of those red dots on our email icon or email app icon. And I was just like, my heart just dropped. And all of a sudden I felt anxiety. I'm like, Oh my gosh. Like, does that not cause any emotions? Like there's, I believe me, like the product design behind, like the interface of phones is purposeful to make it a red dot, you know, it gives you that sense of urgency. Like I need to respond right now. And so I think there's like, let alone, like deleting apps. I think there's power in simply turning off those notifications.
Yes. Yeah. I definitely, this is a recent thing for me that I turned everything off probably in the last, maybe six months or so. Um, before that I, I had all my notifications on especially Voxer and it was like immediate and Voxer is really sneaky because when you start to listen, they see that you're listening. So then you feel like you have to respond right away. Yeah.
Yeah. Oh yeah. Oh, that's gotta be hard. Yeah.
Yep. Um, so yeah, I had this like very like emotional attachment to, um, to, to responding immediately. And also it was like, I felt like that was my kind of like good girl check. Like if I could like get them taken care of squared away right away, then that was like, I'm, I'm providing them the highest service, not realizing that me taking time apart and recharging and being able to give them a well thought out answer is actually really serving them to their highest level. But, you know, we kind of can get caught up in this like hustle culture where it's like faster is better than better. And being available is better than, um, than a well of file thing. And that's really what I've found myself fighting against more and more. Um, I adopted it's called the calm inbox and I don't know who to credit for that cause I saw it on someone's signature, but it basically is just checking your inbox once a day or twice a day.
And then you have it in your signature that says, Hey, you know, I check a am and PM Eastern times as I kind of know, like roughly when that is. And I started doing that on boxer. So doing that on Facebook message, I only checked once a day and it was like this initial, Oh my gosh, the world's going to end moment. And then it didn't. And I was like, you know, when I come to check my inbox, now I am, my brain is present and I'm ready to dig into things and I'm ready to this, client's asking this question, I'm ready to go back and search through a series we did for them last year and try to pull something out. Like I have the availability and bandwidth to do that versus checking it while I'm eating a sandwich at lunch and trying to make plans for my husband for the weekend, just because it happened on my phone, you know?
Yeah. That's, there's, I think there's a lot of power in that for sure. Where, um, I mean, I think of my time when I worked for a large corporation, you know, we're all connected on an internet to, you know, email and email was how communication happened and also the urgency and the expectation, like expectation is a key word here to where that the client expects to have direct access to, um, or a coworker needs to hear from you right away with something that's urgent. And then they're going to call you and, or it's a text message too, that comes through. And you mentioned like, you know, the scary thing now that most people now can see whether we've read an email, like even you can get like email read receipts, set up to, to confirm whether someone's read, you know, it's, it's amazing how much all this is tracked.
And I think it definitely does cause more anxiety, uh, around the expectation that people want instantaneous response. And I think like, even in Slack, for example, like I, uh, I mute it throughout the day. Otherwise it's just a constant, like you're constantly in there communicating and uh, at a client and be like, Oh, I'm just confirming that you saw this as like, I was like, ah, I saw it, but I didn't respond to it. But sometimes I Mark things unread and I was like, I saw it. I, you know, I just was, I turned off Slack for several hours to work on another something else. Um, but it's, it's one of those things though, where like, I think people like thinking about like maybe like dating or something right. Where you overthink, um, the, the worst you think about the worst when you don't get the response that you want or the response fast enough.
Um, it's like you send out a text like, Oh man, what did that, what did that girl think? Like, Oh, I said something wrong, you know? So I think the same thing happens in, uh, particularly for an, a service based business where I'm working with clients in some form. So, I mean, I think it's, I think it's super fascinating to break that down. Um, I also, uh, I mean, obviously, unless you wanna add anything else, like, I also love the concept of, uh, of like designing our schedules. Um, and I know you mentioned this and this is something that has been really resonated with me where, um, I've think I've reworked, I'm even looking at my white board over here of like a I've reworked my schedule a few times, uh, as far as like what I want to commit to, but it's like, I was like, there's no reason.
I told myself that it's like, there's no reason if I want to design the life. I want, I'm like, no, one's telling me how many hours I need to work. No one's telling me, um, like what days I need to work or what I need to work on necessarily obviously, unless there was commitment to projects and clients, but I was like, why not tell myself, Hey, I'm only gonna work. Like this is the new schedule I'm setting up. Um, and I'm going to more fully commit to it here another week as I finished a few commitments, but it's like, why not work just four days a week, like six hours a day, eventually working just 20 hours a week, you know, shaving that down there. No reason why I can't do that. Um, and still have a wildly successful business in the process. Um, and I don't think people realize that is like, um, if you allow yourself to be controlled by like your employer, et cetera. I mean, obviously there are, it's easier said than done for those who do have those responsibilities, but if you're able to envision and design the schedule you want, then I feel like you can then in turn design the life and business you want.
Yeah, absolutely. Absolutely. Is something that I've, I've obviously transitioned most like throughout boss, couple of years I've changed, you know, at first it was 35 hours a week or 30 hours a week, and now I'm getting closer to the 25, 30 hour a week Mark. Um, but really it's kind of, it's interesting because I've done a lot of, um, digging into the way that our subconscious mind works. And a lot of it is how, what questions we asked. And so if it's like, how can I continue to do this business working 10 hours and make less, if that's the question we're going to come up with the answers, we're going to come up with creative solutions, we're going to come up with different processes and maybe different ways to sell things or more automatic ways to sell things. So it really is about like challenging kind of the norm. Like you have to work Monday through Friday nine to six and thinking of like clearing the slate and thinking about what do I want my week to look like, and then how can I make that possible? Not is it possible, but how can I make it possible? What solutions do I need to put in place? And then working from that place, we're going to actually come up with those answers and naturally have those that inner dialogue that we need to have in order to get to the place that we're trying to get to.
I'm so glad. That's amazing. I'm so glad you said that, um, the idea of asking yourself questions, right? Like, and questions around like a positive outcome, right? Like why is this not possible? Um, what is it like, uh, do you like Disney? Yeah. I think it's popular. We're in the same mastermind group. So I think it's a popular, um, theme, but, uh, I don't know if it's a question, but it's the whole messaging of like "Dreams come true", as flowery as that may sound, I think the, the possibility that it paints as far as like, you know, like possibility, I guess, is a key term in there, right? Like it creates an outcome and creates a possibility versus like dreams don't come true, you know, like or whatever, whatever that song goes. But I think it definitely is posing a question of like, well, is this possible if I leaned into this?
Like, why not? And I think, I think it's also like the reality that not only it's designing your schedule, but it's like, well, what does that by designing this kind of schedule for ourselves, what does that mean? Like, you know, you referenced it it's like, does it mean that I can make more money? Like, do I have to adjust my schedule? Like just getting real long? Like, what are those personal values? Like, one thing that I've recognized is like, I, um, with working on redesigning my schedule and working less is like, um, I'm far from perfect. You know, it's still a work in progress, but I was like, how can I actually have a hobby? Like I I've, I haven't really like for the last few years, I haven't really identified a clear hobby apart from maybe some exercise, but like, uh, I'm trying to, as odd as it sounds, it's like, I'm trying to schedule my hobby time.
I'm trying to like commit to like write like on my, to do list, find out what my hobby is, you know, it sounds so silly. Cause most people were like, Oh yeah, like racquetball twice a week. You know? Like it's so easy for them like guitar. But, um, oftentimes it's like I realized the business has just become like my hobby filling time where I think we need to have that ability to detach yourselves. Um, so yeah. I mean, I don't know if you have any followup thoughts to that, but I think it's an interesting thing to consider. Like there are other areas to provide, um, a little bit more sanity in our lives beyond just fully business.
Yeah. I love that you're doing that. And I don't know if you've experienced this as a creative too, but I know that when I'm able to unplug and focus on something completely different, I that's where I get my ideas. Like we've been working. Yeah, exactly. We've been working on our house since we've been quarantined for a while. Um, we we're working on our house thought and I noticed like I'm painting and all of a sudden it'll be like, Oh my gosh, I should do this free program that leads into my flagship course. Like it just pops in as my mind is like preoccupied with something else. And I'm not literally just sitting at the computer, like what do I need to do? How can I, right. Like I'm pulled away and I'm kind of focused on something else. And so the fact that you're scheduling time to, to allow your brain to like play and do some other stuff is awesome. I think that a lot of creatives miss that piece.
Yeah. Well, and the fact that inspiration comes from different areas of her life is important. Like I may have, like I have a three year old at home and I'm like, I may be wrestling around with him and something comes to mind or it's, you know, it's the shower moment. But you know, when you, you know, you have all distractions, you can't have any technology in with you, you know, when you're in water. So like, I think it's empowering to like to do something. And I talked to, um, uh, there's another guest ad recently where we talked about this idea, like she had mentioned on social media that she's like, you know, I I'm, I'm like I'm done with my business, I'm going to go read a book. And then she's like, dr. Not a business book. Like I love fiction. And she goes on of like, like, and then that's so freeing because I feel like, I mean, you're a writer, so hopefully this doesn't like, I'm sure you have ideas for books, but I was like, well, why not?
Like venture into other areas? Um, and allow yourself to like have these outlets, you know, I think we need to have it. My wife and I were even brainstorming this idea for a children's book, nothing related to business. Obviously my business mind turns on, be like, Oh, like this sounds like incredible idea. Like, that's validate it. Let's try to get it. You know, there's probably out of the marketplace, but it's like, it's just this fun, creative outlet to brainstorm ideas that like, you don't have to like as amazing as it can be to be a bestselling author or like, or a stage speaker. Um, and you know, I think that's a good business thing to aspire to. Um, it's okay to allow yourselves to have other forms of education.
Yeah, absolutely. And I know that when I read books, even if it's business or non-business when I'm just sitting and reading my brain works differently. Like I find myself having better conversations later or like coming up with new words or new ways to phrase something it's like just by expanding our horizon and what we're normally taking in. We're kind of opening ourselves up to different perspectives and different ways of viewing things or saying things or looking at things. Um, and it can create, especially as content creators, it can really like spark a lot of dialogue, a lot of, um, things. If you have a podcast or you're writing, like it can spark a lot just by kind of opening the store to a different, different way of thinking.
Yeah, for sure. Well, this has been so good, Brittany. I appreciate your time. And I, I love that we can connect on this. I feel like, like, you know, like essentialism/minimalism, I, you know, however, some like likes to view it. I think it's so we'll use the word essential to focus on and recognize that it applies like the simplification process applies to all areas of our life and what we decide to commit to. Um, where can people learn more about Brittany?
Yeah. So you can find me on Instagram @brittanybayley or www.brittanybayley.com. Those are the two easiest ways to connect me.
Perfect. Hey, thanks so much. Thanks so much for listening. Once again, if you would like to learn more about how you can use your unique message to share with the world through video and create videos that actually are professional and perform bring you money and all of the results and influence that you want to make, then I might choose to learn more by going to contentsupply.com. Thanks again for listening. And we'll talk to you very soon.