3 Phases of Identity Shift As Told By Anthony Trucks

Ex-NFL player turned business coach talks about growing up in foster care, playing professional football, family life and becoming an entrepreneur while highlighting his streamlined 3 phases of identity shift in today’s episode of Visionaries.

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Ex-NFL player turned business coach talks about growing up in foster care, playing professional football, family life and becoming an entrepreneur while highlighting his streamlined 3 phases of identity shift in today’s episode of Visionaries. 

As a child of the foster care system, statistically speaking, Anthony’s chances of falling into negative situations was high. Anthony was adopted by a loving family that gave him every chance of success. He went on to play professional football, but a short-lived career in the NFL made Anthony pivot his plans. Anthony began using his own life journey and skills to hone in on a unique 3 step process of shifting one's identity to create freedom and happiness. 

“What I create creates me.” - Anthony Trucks

Anthony is answering some deep questions such as:

  • How do you make a shift to become a high performer?
  • What is the process for shift work?
  • How can you align your physical and mental health
  • “Owning your shift” The next best step

Anthony Trucks is a serial entrepreneur with one serious super power. The power to shift with shifting times. He teaches people to upgrade how they operate to elevate their life and business. Which is why he created Identity Shift. A company focused on helping entrepreneurs close the “Identity Gaps” that are responsible for their shortfalls in potential and lack of success. He helps them find out who they truly are and develop into who they want to be so they can easily complete the tasks that overwhelm them, but are the needle movers in their business. It’s time to learn how to Make Shift Happen in your life and business!!

“You are who you are when you're not thinking about who you are.” - Anthony Trucks

#anthonytrucks #shiftyourmindset #mindsetshift #visionaries 



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Anthony (00:00):

I could never be like Oprah or Elon Musk I could never and look at their schedule. It's craziness. And if you talk to them, they'd be like, Oh, that's just my Wednesday. Like simple until I started realizing it's not that these people think different all the time and they're special alien human that's like no, they, they've been able to shift their identity to the level of doing the things on autopilot that everybody else looks at with overwhelm and that just becomes a natural flow.

Dallin (00:27):

Welcome to visionaries where we believe having a positive vision for the future and actually sharing it is the best way to build a brand, grow authority and live a meaningful life. The show will explore different stories and strategies of the most visionary people today and what they're doing to inspire and change the world. Anthony, thanks for being on. I appreciate it.

Anthony (00:47):

Hey man, thanks for having me to hang out with you and talk to some cool people part of the world, man.

Dallin (00:53):

Yes. You know, I'm, I'm so inspired by what you're up to. I mean people can open your social media and see, you know, highlights and the value you're providing. But I want to unpack a little bit more of your journey to what has led you here to serving the people you serve and then obviously a vision for you, the future that you have. Yeah. Mmm. Walk us through like some of the the pivotal steps and identity and identities you needed to create to bring you to this point.

Anthony (01:23):

Yeah, man. So I think we all, we all have the, this aspect that we don't realize is going on. We're programmed as kids between like 10 to 16. Wait. It's not like someone like sits there and like plug something into her ear lobe and says, this is who you are, you know?

Anthony (01:36):

But we have these eyes and ears that are downloading things from the world all day long. Our parents that beliefs or perspectives the world around us, our societies. So after a while we shaped this, this thing that's like, Hey, this is who I am. And sometimes good. It's not so useful for me. It wasn't so useful. At three years old, I was given away to foster care. So from three to six, I bounced around from house to house, beaten, starved, tortured. So weird stuff man. Some people just aren't that good of humans out there. Six years old, I got dropped into the family. That's my family now. Very poor family. I was the only black person in all white family. Now my sister married a black guy, so I've got a brother that's a brother.

Anthony (02:15):

I was 1 of 6 in the household, eight years in that house before 11 years old, sorry, before 14, when I got adopted and has always had to figure out like I'm this foster kid and I'm the only black kid and all white family. And then I'm now the only the adopted kid. I'm a football player cause I've never played sports before. Finally, pick up the sport that I love. I'm a sucky football player. My mom got diagnosed with MS and now I'm the son of a sick, sick mom and trying to figure stuff out and navigate the pitfalls of like how do I go from being horrible at something to being great. First try was football got better at that, had to deal with the identity now of like star athlete, you know. And then I have my fiance in high school with my high school sweetheart, became my fiance later like met her, got to college scholarships and I'm like the high school, I was also like the high school, a sweetheart with her and then Homecoming King basketball, all these weird things like of a foster kid.

Anthony (03:03):

Not supposed to happen but had the chance to go play college football 20 years old. I'm the college athlete with a kid and my, you know, high school sweetheart, we'll call it a was the fiance before that I proposed work cause I was a stupid little 18 year old kid. But I loved that woman. She sees my wife still and yeah. Then I progressed past that. Did I get to the point of NFL, meet my real dad. That's a numbers guy that has two dads and like it's just this weird dynamic in the house and not just in the house. But like in my life, then I get the NFL, NFL a stands for not for long. My friend you get in you to get out and I had not come home and do like the identity crash came hard and heavy because now it's like this I, I did for so many years, it's torn from me and I have to figure out who I am.

Anthony (03:48):

I've got to rebuild this identity of like Anthony evidence, a sense of self because now it's like this guy that used to play football and he's not good anymore. And so I take almost energy and I tuck it into a gym. My degree is in kinesiology. So novel idea for an athlete. I get into fitness, you know, and I build this gym and the gym is horrible in the beginning, like I don't know business, I have no idea what I'm doing. So now I have, you know, chip on my identity. It's taken away of no more football. The business I'm in, sucks is falling apart. I neglect my wife and kids. So I don't have that relationship. I'm a bad father. I'm not present and I'm out of shape. Am I getting a little round the Tubby belly going on? You know, and I've never had that in my life.

Anthony (04:24):

And so now I get to this point, I'm like, I don't know who I am, dude. And at one point, literally like I want to take my life like sucky situation, but we get those dark darks and those bottom bottoms, man, everything that gave me a sense of identity was gone. And thankful I got out of that hole and climbed up and realized through some interesting conversations. I was an inspiration to people who just watched me live my life. And I was like, man, if I did that on accident, what if I did it on purpose? But it was not in a place to start working on that. So I just kind of had that seed planted. Fast forward a couple of years of just trudging through life and like single and divorced and just weird stuff. My mom passes away from MS and it was one of those really unique moments where you start to think of like, man, like this is life.

Anthony (05:06):

It's very short. She passed at 47 I was in the room holding her hand like it hit me and it's like, do, what can I do with this? Like how am I supposed to like live my life? When I looked at it, one thing was she loved me unconditionally. It was not her blood. I was as crazy little black kid run around her house breaking lamps like I was this kid that she just loved past the crazy unconditionally. So I'm like, if I need to give some, the world's her love two statistically I'm an anomaly like you've looked at any prison in America, 75% of the inmates are former foster kids. Like me, less than 50% of these foster kids graduate college, like less than 1% of us graduate or sorry, 50% our homeless population, less than 1% graduate college. It's like, I'm not set up to reach a potential of anything.

Anthony (05:45):

But this woman, man, she gave me the ability to reach a full potential, but her physical body didn't allow her to. I was like, man, I gotta I gotta do something. So my thought was, I was like, what if I finally start taking this craziness from my past and it useful in some way? Like what did I do? What'd you've heard picture of mess into a message? We'll call it same stuff you've heard many times. I'm like, let me do something with that. And so I started talking, sharing and speaking and I had no idea what I was doing back then. I did not have this confidence as the guy I could talk and teach on it. And you know, fast forward of years of learning I start like a hat. I was a coach and fitness right? And I was like, man, I always been coaching people.

Anthony (06:20):

And then as a kid, like the most pivotal moments of my life always came from an outside entity who could coach me. Yeah. Sometimes it was mom and dad. Sometimes it was an actual coach who could see the fields when I could only see what's in front of me and I was like, there's a uniqueness to that and I love doing it. I mean I love getting the phone and giving people new perspectives and and push them and they, we don't want to push them like in a little protective bubble. They make like poking a big hole and it happened to pass to come out. Yeah. What I've found was there's some unique dualities here is one is like identity is this thing that's naturally inherent in me and when you understand how to shift as different navigating identity portions, I call it shifting your identity, not change that's heavy.

Anthony (06:57):

You get to see like I hit these identity walls where I don't know what to do and you climb them and you keep going farther. And people who want to coach. Like I love their hearts, I love them, passion and I just loved the desire from the take something from their life that they've been great at. Pass it on in a way that allows them to live the life they want to live. So it's like the problem they run into, it's not the information like there is too much nowadays. You can go on anybody's Instagram and YouTube and you can download everything. There's some people doing crack stream stuff. You could download 70 different courses right now. People got a bunch of books they haven't read. Case in point, you know, like it just happens. Yeah, it's what I realized was it's not the tools and techniques.

Anthony (07:34):

It's the technician who's applying those things. It's the individual and where they are at in terms of like, and there's like six core drivers, but their personal beliefs the thoughts they have all day, their mindset, which is a weaving into those. It's also going to be a matter of the actions they take, the habits they have, like big actions, the mini Abbots that are consistent in a sense of ego. Like a positive pride they have. And if you have all those in the capacity necessary for the ideal identity of what you want to achieve, be a coach or a pilot or a mom or dad, like a visionary, right? When you have those you can, you can literally change anything you want in the world because the difference between success at the level that you see and where you're at now, what it really boils down to is a things that seem to overwhelm you.

Anthony (08:19):

Can you make those easy? Because that's really the thing. It's like the difference between the dreams you have in your head and you live in that reality. It's just the actions you take. The problem is a lot of the people who do those things, we look at them like, man, I could never be like Oprah or Elon Musk, I could never look at their schedule, that's craziness? And if you talked to them, they'd be like, Oh, that's just my Wednesday. Okay. Simple. And so I started realizing it's not that these people think different all the time and they're just special alien humans. It's like, no, they've, they've been able to shift their identity to the level of doing the things on autopilot that everybody else looks at with overwhelm. And that just a natural flow. So where you might get like trying to do what they do at 12 o'clock, you're shutdown that go until five, six, seven, eight, nine. And if they're doing that, they're going to get, you know, double the hours you did. So by the end of the year, they got it two years of work ahead of you. They keep opening the gap. And so if you can learn how to shift into that operational flow, man, that's how things change people's lives.

Dallin (09:15):

Yeah. I mean, I mean, that's a perfect segue to a question of how do you make that shift to be more of that high performer? Because many people definitely fall trap to either laziness, you know, like you hear the binge watching Netflix and and I think there's identities. We, we shift from one identity to the next often. And we, we all have many different identities, right? Where it's like I'm a child. I'm also a father. I'm a husband. Just within the family dynamic and then it's like entrepreneur of it, you know, the list goes on. So it's, yeah. How do you make that shift to become a high performer?

Anthony (09:51):

Yeah, well sometimes it's reactive. Sometimes it's proactive. The majority of people I work with proactive. I want to do different, a want to have different, I want to be better. It's called closing identity gap. Who I am, who I want to be closed the gap. Simple. the problem is like right now we're in this reactive position in our society where things are going. It's people reacting like crazy and people don't know want to deal with passively. Well, no matter what, there's just three stages though. This is the, the structure of like how my entire curriculum for my programs is built. Cause I went through and like unpacked my life and I was like, okay, that's my life. Where's the like the neuroscience behind how the brain neuroplasticity ties into rewiring. Right? And then where does psychology come in and how you see things perceive things.

Anthony (10:28):

And so I got all together like okay cool. I create this process. And people like to jump to the shift stuff, the shifts. So think of it, there's it's C shift, sustain three simple processes. It's three stages. I say simple, right? Simple words. This shit is the word. There's a statement that I say, it's what you create creates you basic. And it's true. When I was a youth athlete, like I had to create a stronger, faster body. But the process of doing it had to be sharp. And I was this monster who would just go to work and just, you wasn't going to beat me. I did too much work, you know? But it's because the process of creation is arduous and at the end of it you stand up and say, I'm a spartan. Right? I did the work. Like that's just how I did the work.

Anthony (11:08):

Yeah, well a lot of people, they duck out of the work when it gets hard or they do the wrong work. And this is the thing that most people want to do. They want to say, I'm going to, I saw this video and I read this thing and it's gotta take this and I gotta do this. And this thing will break it open and they start doing work and next thing I know that they've worked themselves in a bone and they got no farther ahead. Boom. Yeah. My pastor said that a climb the ladder, I get to the top and I realize it's leaning against the wrong building. Like, Oh, you're the first ones I ever heard say that. I like you already. I've never heard it. I said of my past, when I say it, people are like, Oh, that's how crazy the world is. That's how big this world is. Oh, and so that's the thing.

Dallin (11:49):

You know it's interesting though because you know with that idea that we could put all in this one, I mean I think, you know like hard work has its place, you know, however you want to unpack that. You know, people define it differently, but, okay, how can those who do want to be high achievers recognize that they, I have put their ladder against the wrong wall but recognize it sooner so they don't get to the top and realize that's go back down. What's, I mean? And often, I mean, it's kind of like the idea of like a fork in the road where if you don't know the right decisions, sometimes you just gotta commit and then you may have to backtrack. That happens.

Anthony (12:28):

Yeah. Disagree and commit. I love that you asked that question. It's almost like, like I set this up to tee it up to go good. That's the first stage is seat. So C shift. Sustain. Yeah. So what I do is I go in and I have people go through some processes that are interpersonal and an extra personal. I have them do some really unique digging and you get to see the things that your ego doesn't want you to see the things that are behind the walls that, that will that will free you. But you don't want to let people into the ego becomes a big issue. I was a former NFL athlete and when I came out I was running my business. It was failing, man. My ego was problematic. Like they call it everywhere.

Anthony (13:05):

Yeah, I'll do this, I'll do it. We get, tell me, I used to play in the NFL, I've got a degree in kinesiology everyone's got to agree with me like I had all of these and what I found was that ego is everyone's greatest obstacle, but it's also everybody's greatest opportunity. When you realize that an ego is the same thing, it has to be show up to eat the right food, train the right time to be a good football player. It's just, we use it the wrong way. Sometimes it shows up in blocks us, but it's also a useful tool. But the first date is we go through the C phase in a seat phases. You unpacking all the areas that are like the the trailer hitch towing you down and then also the problem is when you, when you don't see what's really holding you back, you can't create hopeful dreams.

Anthony (13:42):

A lot of us have these dreams of aspiration, but they don't, they don't create that true hope of true possibility that fuel me in the dark times. Cause I'm like, I could do that but I can't. I really like the thoughts get weak. So what I do in the c phase is one we dig and find out what mom, cousin, brother, auntie, uncle, everybody like thinks of you in a really unique way. Even enemies like former enemies. It's interesting how people do this stuff, men's relationships amazingly. But people come out of that with this whole new like, Holy crap, I didn't know what I didn't know about myself. Wow. And also find what's called pinky finger power as a coach. Read any part of the world. There's just a, I did ninja world TV show and I found that in grip strength training, the pinky is actually one of the strongest parts of the hand, but it's insignificant to us.

Anthony (14:24):

We don't even think about it. We think it's these other fingers. So it's like, what's that small thing that you think is insignificant to your life that everybody else says? That's the strongest part of you. So when you find that now I'm like, okay, cool, I got this, I extracted it. Now I got a dream at full speed, I call it, and dreaming at full speeds. This thing where a lot of people think about driving in a car, desert road, it's red truck, top Ferrari, cherry glistening, pebble the floor. Oh, I get the music's pump and I got that heart racing like I'm going. And what if all of a sudden somebody put a speed bump in the way you'd be like, Oh, I gotta slow down and go over in a minute, I guess need back up. Oh, I've got a wall and I got to go around.

Anthony (14:59):

So people in the dream at same excitement gets there. I'm sure. What the, the agents you created the beginning was like, man, I could do this and I could do right. But some people, when the idea comes in, I think, Oh, but I don't have enough money. I haven't got a network. I don't know how to do that. And it just, they put their own speed bumps in a way. And so for me, I teach them how to pretty much remove the damn things or at least understand processes to remove them for when it comes time for the shift work. Now we're off and rolling the right way. So it's a matter of going through processes. Cause like for me I help you master the mental game of this whole process. Like when I work with coaches there's a lot of people that teach strategy how I want you to be able to master all the things going on at the top of the break when you understand what's going on there.

Anthony (15:38):

How to be able to take account of what you're feeling in a specific moment. Cause I deal with some high operators, I got guys that are, you know, executives at Amazon high operators and I could be surprised, I've run into some of the same walls but they don't want to see it. You know, it's like where's your upper limit? You're not aware of how do you get past that they are moving to a new tier. But when you do that, things open up and you're met with new problems because of your new successes. And and that for me is where we go to sustain, right? Cause everybody doesn't realize this, but I've realized that success is just a matter of creating new problems. Like people think I'm going to make more money. Like, okay, now you gotta pay taxes and I gotta figure out how to put that money somewhere.

Anthony (16:14):

You gotta pay people I can. So if you don't realize that everything creates new problems, you're going to be bombarded with new problems and they don't get any easier. But for me, it's, when I look at that last stage, you know, C shift, sustain, how do I sustain the trajectory of the pace I'm going? How do I make sure I don't take a U-turn, go back to where I started from, how do I create a great hive of people that help like a beehive to keep my life sweet like honey, to have this growth and be in a room where I feel stupid consistently because they exist to get to get into them. And then how do I thrive? And thriving for me is more of like how do I get to the point of doing so well I want to give back, I want to create from it.

Anthony (16:48):

And these are all things, it's a process of how you shift sounds simplistic to some sounds heavy to others, but it's a matter of just going through specific processes like you can guess through it and that that will eventually get them around. People will get there by guessing some people. I mean all the successful people in the world that people, the Elon's, the Oprah's is like those people got there. They could have got there faster if they figured out a couple things earlier. Right. Which goes to tell me like, man, what if I would have learned what I know now 10 years ago?

Anthony (17:17):

Like man, I could have been, I don't even know what that would look like. It's so different.

Dallin (17:21):

You know it's interesting with that. Cause you know like the Elon Musk or like the Oprah's where they definitely had their own form of mentors and coaches. But I feel like the industry was very different back then, at least when they're getting started. Right. Where the accessibility to the training and resources was harder to come by. But you know, I think now it's, it's fascinating because, Mmm. I, a big part of what I do is messaging. Like clarity of message creates so many opportunities and really helps you grow your business. Where the type of content, whether it's video, podcast, the list goes on, that's always going to change, right. Virtual reality down the road. We're going to have holograms of ourselves in the living rooms.

Anthony (18:04):

We'll be standing in a room with some extra Lou stand in a space together at your virtual pool doing this.

Dallin (18:09):

Yeah, totally. A have some drinks next to us. Uh so it, you know, like that, that type is going to change. And I love what you said too, about like, you go to YouTube and all the strategies and tactics are out there and available and people just, they're packaged up differently. Yeah. And maybe they're, they're simplified or complicated depending on who's packaging up and delivering them. But what's unique and complex is the story in each of our heads that then has to be, you know, like it sounds like from what you're doing to identity shift, that is the piece that's so unique that needs to be unpacked. That can't be necessarily done through just another standard strategy.

Anthony (18:52):

No, and that's the thing is this is the cool and fun part I love about this is I, I'm making things from scratch, from studies and research. I'm like, Oh, let's make this make sense. So I've woven things into our processes for the business that I'm getting to watch real time, make adjustments and changes. But the cool thing is, is the root foundational work is, it's amazing for people because they come in and this is not just coaches, this is people that are moms and dads. I save marriages through this stuff. It's interesting because what you end up doing is you start to get the person to see that realistically we were accidentally programmed back in the day and think of it like computers. This is my favorite metaphor for this concept of we're like computers. I'm on a computer now. Sure you are. And every once in a while popups come up.

Anthony (19:33):

You want to update this? No, I don't want to do this right now. Come on, download this and upload it. No, I don't want to do that right now. So you keep doing that. Eventually, like in your browser crashing. Zoom starts bogging down. I can't use anything and eventually it's going to open in safe mode cause it's just, it's not working I go in safe mode for a working like you can't get full functionality. Okay, I'm going to sit here and just let this, but wait the time. That's frustratingly time that I have to wait. Let it download, let it upload, come back. Not perfect. Good to go. As human beings, what we haven't done is realized that a lot of us are waking up with new hardware, our bodies 2020 every day with like windows 95 installed and the updates keep saying update the computer. You're like, no, I don't want to be communicate better.

Anthony (20:13):

I don't want to take feedback. I don't want to be a better husband. I don't want to be better at business. I don't want to know. I don't want to just snooze it. And then eventually the programs, relationships, your career, your health, your income. It's a bogging and you go into safe mode. Like I'm listening to me, I get all tight. I told you my thing. You're like, I can't get full functionality, but I need the people. I need the resources. Okay, I'll stop. I will download. What do I got to work on? See what we've got to work on. Okay, let me figure it all out. Oh, that hurts. But okay. It's real. Like at one point my marriage fell apart. My wife had an affair. That was a big piece of it, but it sucked. But years later I could download like, yeah, but I was work 6:00 AM to 10:00 PM she needed me.

Anthony (20:49):

We had twin babies, like I was doing horrible husbands and stuff and she didn't do it to hurt me. She did it to fill a need, so I took the pain of like, all right, that sucks. She made a crappy decision, but I helped get her to a place of feeling like she had to. That was a tough download for Anthony, but then I can come back and say, all right, I can, I can upload new operations, new process way that I'll navigate and communicate and stuff. And so, you know, three and a half years later, without even any intention, we fixed the marriage. We're about to get a four years amazingly strong now. Those are like, that's one part happened in business. It happened in my health habit as a father, I closed my previous business like it'd be home all the time, right? These are all things that I had to take the little updates and hit the, okay, let's do it, download the stuff, take the time, upload some new aspects into my life and then I can operate smoother when a new update comes in, I'm like, Oh, okay, I'm going to do that.

Anthony (21:38):

My wife has some updates daily. I tell you I can, I know that happens. Yep. So that's never stops. And I think if you get that, you'll be fine making the update because the idea is to get better and a lot of it's, it's not a bad thing, which is tough because people think that in order to do that, I have to think something's wrong with me. I know there's something wrong. I don't know your update or something wrong. No, no, no, no. It's an opportunity to get with the times, man, because like you said, it was different 10 years ago. The online, the online gives you access, but everybody is in that access pipe. It's like trying to shove a bunch of people like having two or three people inside the Shawshank tubes. Right? It's like airlines sort of fight to get out, so how do you get to the point of like I'm the one that's going to get tighter and be more streamlined?

Anthony (22:22):

Like you said, messaging, clarity, productivity, operation. What's important? What's not like to the extent of when I look at certain tasks, I have this five second rule that I created accidentally and why clients like it. And I was like, I didn't, I didn't make it because Mel Robins has the five second rule. It's different. Mine's not five seconds. Get up and take action. Mine is like, okay, something comes in, some feedback. My wife wants to go run four miles up a Hill. Which is real. It happened yesterday. Or like somebody says, Hey, this happened a bit. We need you to build this cause it's happened in the business. My team comes back within five seconds I go from frustrated like, Oh, all right, let's do it. Like it's a weird thing of mine. And, and like I realized that if I within that five seconds, can't get to the point of like an excitement to solve that puzzle, I'd need to steer clear of it.

Anthony (23:08):

And I do. And so because of that, like I had the ability to tackle things with joy. So like what other people would say that's, how did that so much work? I'm like, Hey, what I do on Tuesday, man. But that's part of my identity. And when I reach those, those walls for myself, I questioned it quickly, like why it's so stressful for you to film that video? Why are you struggling to get this project done? And I'll actually sit in my head, I call it thinking time. I learned it from the road less stupid. And I sit back and I was like, all right, what is it? Oh, okay, yeah, that's right. You got to fix that. Or ask a friend, it'll give me some real quick thoughts on me. But then I upgrade real quick, get to work, and I start building in that part of me and what I create creates me.

Anthony (23:47):

And it's a tool that every single human being should and can use.

Dallin (23:52):

Wow. You know, the fast thing about that is I feel like on the surface, wouldn't that require so much self-discipline for every single moment of the day to be so present to know in these five seconds, how do I react? Making that split second decision and recognizing our emotions. I mean I, I feel like that's, that's so much vigilance that yeah. Seems so difficult for people to achieve.

Anthony (24:22):

It's a muscle, man, you do not see it upfront. Yeah, it's just like weights. I mean, I just own a gym that everybody understands fitness. When I walk into the weight room and I want to push let's say 225 pounds and I can't even get the bar off the rack, I don't walk out of the gym and say I'm never going to do it.

Anthony (24:37):

Or you just go back later on like maybe I can do it this day. Not at all. I get off that, weight and I go and lift smaller weights and then I build it up and I build up and eventually 225 was my warmup. You know what I mean? Like that's, that's the concept I like to give people as, yes, this thought I just gave you that this took time for me to get to, like, I'm very connected to - now, but it's because I spent the last, you know, six, 10 years just figuring out and like how do I think, how do I operate? But things that I teach people I do consistently, I have a stain called roots and fruits, the tree of life. And I do it every single week. Like where am I at? I have these 10 different areas of life.

Anthony (25:11):

Where am I at? And if I don't do that, I feel like I'm out of touch and like why? I don't know what I'm doing. But it is a discipline and discipline takes time, but it's a muscle that I'm going to pass the licks at six months, six years going to pass. Do I want to be better at that point in time? Yeah. So I'm going to, I'm going to lift this weight so I lift the weight and eventually people go with, how do you lift that 500 pounds? Oh, that's my warmup.

Dallin (25:35):

Love it man. So valuable. You know, another, another thing that stood out to me that I want to unpack a little bit is the idea that different areas of our lives, I feel like we're all interconnected and they all impact each other because obviously you have years of experience with athleticism, pro football. You had your own gym right and fitness company.

Anthony (25:59):

Yeah sold it two years ago.

Dallin (26:00):

Two years ago. Yeah. So very recent. Huh. How is say our physical health by having that aligned, how does that impact the rest of our health or the rest of our actions?

Anthony (26:14):

I love, this is where my smart football brain comes into play. I'm a very good framework guy, man. My brain. Any concepts that you hear me talking about? I've got like weird pictures later on. I get an idea. I make it a picture. It's in Canva. My Canva got to be gold, so I call it roots and fruits. Like I just mentioned a moment ago. So I look at us like we're all trees, right? There's a couple of concepts here. One is problematically. For a lot of us. We think that like when you think about a fruit, it could be the money you made, the career you have.

Anthony (26:41):

For me it was football. When the fruit falls the tree and dies, we feel like we die. It's a really tough place. You're like, when I'm shriveled up and dead, and then I got this concept like, Oh wait, I'm not the fruit on the tree. Yeah, I'm the guy that got that job. I'm the guy that showed up and got to work. I'm the guy that got signed in that contract. Like what? What can that guy do outside of directing just the fruits on that branch? Would it be, could build other fruit on different branches, right? So first off, that's the big thing. I want you to create great things for your life. But if we're a tree, there's a lot of storms, life, man. They come like, I've left, lost my, you know, my, my marriage, I've lost my mom. The adoptive stuff, you know, sports being gone, the business almost failing.

Anthony (27:20):

Nine months into my first business I was handed eviction notice. Like I almost went bankrupt a couple of times in business man and these are the storms and what happens is if you have like a tornado of the roots aren't very deep, that trigger is uprooted or blown off to the middle of nowhere. But if you've got deep roots, it can withstand, not only can the roots with Stan, they can get nutrients to create great fruits, sort of roots, faith, family, health, friends and emotions. Faith is sometimes you can call it religious, right? But faith and self-confidence, am I right to do this? Family, immediate family? Do I have the sense of like with my kids can go into the world. People try to bully them, but like they know, like now I'ma Trucks. Like we're good. Like they got this family at home that just loves that I'm going to have that sense of no stability, right?

Anthony (28:01):

Health. They say that kind of simple one is like if I have my health, I have a million dreams. If I don't, I have one to be healthy. But for me it's like am I in a peak place physically to fuel my brain? With what I need to be able to operate mentally or physically, right? Do I have my health to run and love life? I'm friends, which is like, do I have friends that are like there for me outside the family? Because I think that's one big thing is you got to have some solid friends, even colleagues to lean on and then emotions. Most of the controls key right? Things happen in life and if you operate emotionally, your logic is low. Like people get too angry. They say things they don't want to say too happy. They buy things they shouldn't buy, you know?

Anthony (28:36):

Like let's just do it. So emotional control is, can you, can you be in a space of emotion that control enough to get to a logic place to make decisions? Or do you say things that mess up relationships, mess up the business. Just throw yourself for a loop. Now those roots are deep. You can create great fruits, which is simple career like do I have a career that I absolutely love my doing something? If my family is in, my emotions are there, I'll get a great job. Because people like me, I'll be a normal person. I say normal because I'm sure you can tell when people aren't settled inside, you can feel it like they're off and I'm like, I don't like to be around. It is, it's, yeah, like I avoid them not on purpose, not like I don't want to, I love on people, but like, ah, you're talking too much.

Anthony (29:15):

There's something sketchy about you. I can feel it. Right. So like that's there. I could have a great career. People like me finances. Do I make the money I want to make, I don't think money, like I said, as attached to simply skillsets. It is heavily that. But are you applying those skillsets? The book outliers, a phenomenal tool to tie it about that as to some of the smartest guys in the world. One guy wasn't given the skill sets. One guy was, and he's less intelligent, but kills it financially with his brain because he had his skill sets to make the money, right. The human, the character of the, the identity you had. Then you'd have a matter of escape. Are you taking trips to enjoy this, this crazy life you built? Are you getting out and exploring the world? Cause there's a lot out there like now's the best time in human history to do it. I mean, well maybe not now, but you get what I'm saying, right? Then you have the aspect of education. Are you consistently learning and not just books, but are you looking at life and saying, what am I learning about myself? These interactions, these situations, like I'm constantly learning from you. You'd be surprised. Like I watch you and I know, I'm like, how's he hearing this? What's making sense? And what I say is he nodding right? Those things I'm always learning to get better, refine my message, which I'm sure you like mr message man. And then I'm like, am I living in a sense of purpose?

Anthony (30:20):

Am I doing something that makes me get up every day? And I'm like, I love this. Because when I have that in place and it had the roots and everything else, the tree is spitting out fruit all day. They're harvested, I'm planting, I'm giving nutrients that I'm building. And that's the, that's the thing, when you ask, how do you align those things, they're all intertwined. They're all part of you and they all lean on each other. I completely agree.

Dallin (30:41):

You know, and I actually had call it an identity shifts or just like a whole new perspective where I'm, so I did a marathon the end of last year and the training was, was rough. I mean, I, I grew up wrestling and doing like high impact sports like that energy sports, but a marathon and running for that long. And like the along the way, like I had mindset shifts that had to happen left and right because I wasn't either hydrated enough.

Dallin (31:10):

Right. And I'd hit like mile 14 are supposed to hit like mile 14. And I was like, I did eight. That sucks. But you know, it's, it's a perspective and I get, I get mad. And so eventually when I started like crushing my milestones in the training and got ready for the actual marathon, like I realized though, as I was in shape just with cardio in that health wise, my other decision making processes in my business and elsewhere became more clear and less cloudy. And, and, and I, I think I've heard it before, but when you live it and recognize that, Hey, when I can get at least just a few buckets, you know, and you identify these different scenarios well there's a few buckets in my life like aligned and working well then things feel like they're in place and they're going pretty smooth.

Anthony (32:04):

It's funny you say that. I didn't have firemen last year at my wife. Wow, that's crazy. No fun man. I'm 235 pounds now. I'm not built to run. The difference was I went from being, this guy's like, I don't do those long distance things to like, alright, I'm a runner, I'm a biker and I'm a swimmer. Identity right there. Right. You have to. And so, but the thing is I couldn't just say it, I had to do the work to believe it by the end of it. Like I had invested not just time but I invested money and like I got the helmet, I got the bike, I got the one piece and I got the swimsuit stuff and I got the wetsuit. I had all this stuff but now it's pop my chest up like I got this so I show up different and that's what you're talking about. And after a while that worked. That ethic ethic you have there cause physical wasn't a, I think it was a great thing for me to go from fitness into what I do because a lot of it is like your brain is so heavily attached to the training. You have to get into your mind to do it and I think people really understand the do is like try to take that physical intangible in your brain and apply it to the mental part of work. But that's what you saw take place when you're pushing your limits here. You come over here, that emotional connection you have the difficulty. It's a different relationship. It's like I see that, okay, I got to write this to this five emails, like just the emotional responses like I do this like, okay, just you go do it. Where someone else is like, well you just did.

Anthony (33:22):

How could you be like, I don't know. I got the energy to, it's like I just had, it carries over. It's a good connection and so I a hundred percent agree with you and science would show the exact same thing. In fact, there's something in our brains called brain derived neurotrophic factor. BDNF. It's a brain protein post-workout. Your brain drops this BDNF into the, into the system, into the brain that helps with serotonin, dopamine, norepinephrine. If you think about the syntax is kind of like a highway. BDNF builds the highways and maintains them, right? And so post exercise, it's almost the best time to get work done. And when you're consistently training, it's kind of always around physiologically or feeling like that actually take place clear. I got this rolling. But if you're not exercising and training, like it can go away. Yeah.

Dallin (34:05):

Wow. Well, you know, with the shift, I mean, you had this whole part of your career in athletics and I'm, you know, you're still obviously active, I'm sure with that. If you did it happened last year. But but with the shift and now that you're, you're doing coaching, it's not like you're coaching necessarily just like fitness or health coaches, right? Like that, you know, it's a form of a new identity and, and I think it's, it's amazing to me that the vision we have for our career, our lives can constantly be shifting in the sense that like, I felt like there was an overall, like, this is what I want are, you know, this is what I want my lifestyle to look like. So every action I take can align to that lifestyle that I want or that future that I want. And it's okay to shift those identities. You know what I mean? Like, yeah, I'm not, I'm never like, I may call myself like a dancer. My wife disagrees, I have no rhythm. But you know, like it's, I think we have the opportunity to create all these different, you know, identities of what we want. And to me it's like placing that dream or that vision of an outcome that could be, if we then put the right steps in place, enact on it. And I mean, this idea of identity shift is, I don't see, I don't see other people doing it like you do as, as like a simple three step process and and taking people through this idea that no, we can really create our own reality out of our mindset.

Anthony (35:52):

That's the big piece of it. But there's actually, I mean, I'd say mindset that has a master, which is your identity. It's actually a, I call it the ideal identity. Like a framework I have that shows you where mindset fits in this. But the thing you talked about, it's like we have to consistently keep, we're humans that are like built to do things. My wife, she is going crazy in his house right now because like, she has three businesses, but they're all kind of at a good tick. So she's like, I don't know what to do with myself. So she's in this weird array and so she doesn't have associated, she kicked the ball, cut up the ball and she's standing next to the ball. It's like it's a different, if you think about every time I get to the ball like soccer, I kick it, I kick it, kick it and I kick it.

Anthony (36:29):

So I kick the ball out to see how far I can run up to it cause I get to kick it out again. Like what else can I do? And I run up and kick it out again. It's not a bad thing, but like I always set new things. Whereas for her, she's not built that way and I'm watching her go through this. I'm having conversations. Worst person to talk to is the one closest to you though. Unfortunately in this stuff that's the same thing you're talking about. You, you can and you should seek the next level. Cause we used to ensure that used to the destination, not the journey. Like she got to the point of being okay with the desk. I got to do this and make this and I get there and I get this and that's like, okay cool, we'll get this.

Anthony (37:02):

I got to the top of the mountain. But you spend more time on a journey. Th th the top of the mountain short lived people like the hike, well they call it hiking, not peaking, you know like I'm going to go hiking and so what I look at is if you get okay and understand that just because you want something more doesn't mean you're saying what you have is less than or bad. It's like, it's like bonus rounds. I pass a level, I want more rings. Like that's okay. The idea is to catch it to the ball, kick it farther out and get used to falling in love the process but called mastery the way of I could, it was a great book that talks about this as I lead in, but like once you get so in love with the process of getting to the belt, the belt like Oh cool. But I me get back to what I love doing, which is the work and building and creating. And if that is what you can get your identity to doing, like being in love with the process of it all and you should, you have to set new things to go after. Well you'll get to the point of like, I don't what I'm doing. That's why guys may companies sell companies and then go stir crazy. What do I do?

Dallin (37:58):

Oh, I'm sure. Well, I kind of think of it like a, you know oftentimes business in some ways it's compared to dating where it's like there's so much thrill on the chase or if you're seeking after new prospect or customer. And then once you, like, once I got married, I was like, well my social life completely changes. You know, it's like, I don't, you don't, the thrill is not like you got to keep it alive in its own way cause you've already like achieved that. So I think you know, there's definitely a thrill in that journey in that chase. But and it's, and it's, it's so true and I think that's why, you know, whether, whether it's marriages that do fall apart, you know, cause people want that chase still and then other ways or in other forms or, or like you said, entrepreneurs who buy and sell businesses left and right.

Anthony (38:47):

Yeah. Yeah. It's just a matter of understanding who you are. The core of my work is that who are you? Do you know you, because most people don't, they think they have a version of who they are in their head. Science will tell you that there's a part of your brain called the DMN default mode network. And when they say like, Hey, who are you? I asked you that question. Your brain would just light up in the space of consciousness of thinking about all the things you are. But then when you get to the point of daydreaming and having those weird thoughts that nobody else needs to know about kind of thing. That's who you are. But that only comes on when you're not thinking about who you are. So that's why we say we operate automatically cause you literally scientifically you are who you are when you're not thinking about who you are.

Anthony (39:24):

So we get to that ebb and flow of just feeling out life. Like you've gotta be set to a point of like, I just find things and fix things and figure things out and I fall in love with that process. And that's who you are. When you do that, you consistently create like that's, that's what I like to get people to. I literally tell them my goal is for you to get to the point where success is your second nature. I just flow in. Success just happens at mitis touch. Like anything I touch turns to go wide. I just who you are now. That's the goal for people.

Dallin (39:51):

Love that. Well, what would you leave for people who are unsure of what next step to take? Yeah. To shift that identity, you know? And in the context of shifting identity, like if they're kind of lost or struggling what does that next best step?

Anthony (40:09):

Yeah. So the next best step is three words that are actually an embrace of my intent bracelet that's in my house. And I wish I had it right now, but I always have it on. Typically, I worked out earlier. I'm a Peloton. But here's how it works. Three words are on your shift and the thing is, it's like you hear like own your shit. You gotta own your stuff, which is the truth that are on your stuff, right? But the idea is like own as its own word as other two are. But here's how it works. Own means own that you have something to work on. The hardest thing that I run into with clients is I get on the phone and they tell me on great, I got everything taken care of. And I say, do you have any goals? Yeah. Are you living them?

Anthony (40:43):

No. Then you have something to work on, like what are you talking about? And it's okay, but people don't want to, Oh man, I got something to fix or something to work on. So, Oh that there was some work to be done. Whether or not you want to accept it, right? It's always going to be their own that there's something to improve upon. Hardly. The case says the greatest room in the biggest room in the world is the room for improvement. It always exists damn it. Second word is your, a lot of people have things happen in life. This is the Mark Manson book, the subtle art, right? He says, you know, it may not be your fault, but it's your responsibility to fix it. So own that. It's your work to do. It's not somebody else's. You'd be like, I could have been pissed at my ex wife cause at my current wife for years about what wrong.

Anthony (41:22):

But I was like, Hey, I got to take responsibility for my part in this thing. The business was always up and down. I had to take my responsibility in my part of why couldn't get the bills. Right, right. So like own that you have the work to do, but there's a lot of people that know there's a problem and they know it's their work and they just drink it away, drug it away, sleep it away. They don't do the work. Right. And so what I tell people is if he knows or problem you know, it's your job to work on it, shift to do that work, I still work part of it. Shift the perspectives of beliefs, thoughts, actions, react, download and upload. Right? You got to shift. And that's how you change your life. Just be like, how do I start owning it as something you've got to work on. Literally accept the fact that you're going to be the one to work on it and start the process towards making shift happen.

Dallin (42:05):

Love it. That was a mic drop moment right there. I don't know if you want to drop that though. That looks too nice. Well, Hey Anthony, I do appreciate your time. You have so much value to give and you do, you do give out so many, so much. Where can people learn more about your story and, and a, an identity shift.

Anthony (42:28):

Yeah, you can find out about it at a, do you follow me on Instagram and Anthony Trucks. I'm always given an interesting little nuggets and stuff between life and business. And I'm a weird collection of craziness. Not crazy, but I have to have fun, man. I'm a very loose, joyous, happy, jokey dude, but I take people's growth in the work I do so stinking serious. Like when I get down with people, we go to work or you go to anthonytrucks.com information on programs is there who I am more of my story. If you want to really unpack it, it's all there, man. That's where you can find those two places.

Dallin (42:57):

Love it. Well, Hey, I appreciate it again and and we'll talk soon.

Dallin (43:03):

Thanks so much for listening. Once again, if you would like to learn more about how you can use your unique message to share with the world through a video and create videos that actually are professional and perform, bring you money and all of the results and influence that you want to make, then I invite you to learn more by going to contentsupply.com. Thanks again for listening and we'll talk to you very soon.

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