Amazon Studios Election Doc – Onsite Video Production by Content Supply
Amazon Studios is a leading entertainment company and a subsidiary of Amazon, specializing in producing and distributing original films, television series, and live event coverage. Known for its innovative approach and cutting-edge technology, Amazon Studios delivers high-quality content to global audiences. For the United States Presidential Election, Amazon Studios aimed to provide comprehensive broadcast coverage and a compelling behind-the-scenes documentary that showcased the efforts of the production crew and the scale of the event.
The Challenge
Amazon Studios faced the challenge of capturing the complexity and scale of their United States Presidential Election broadcast coverage while showcasing the behind-the-scenes efforts of their production crew. They needed high-quality onsite video production and editing services to document the event with cutting-edge technology, ensuring a seamless blend of live coverage and a compelling documentary series. This required a meticulous approach to storytelling, incorporating interviews, dynamic b-roll, and timelapse footage to highlight the innovation, dedication, and teamwork driving the broadcast.
The Solution
To support Amazon Studios in capturing the dynamic environment of their Presidential Election documentary, Content Supply provided a full-service, on-location video production and editing solution—focused on showcasing the technology, creative process, and behind-the-scenes moments that brought the story to life.
Here’s how we supported the production with precision, professionalism, and speed:
Onsite Production with an Embedded Creative Team
Our crew worked directly on set to capture candid, high-quality footage of the filmmaking process in real-time. This included:
- Behind-the-scenes interviews with cast, crew, and creatives
- Coverage of key production days, including tech setup and director walkthroughs
- B-roll of gear, location details, and production design that added depth to the final edit
- Natural-light and run-and-gun shooting setups to maintain flexibility on active sets
We worked seamlessly alongside Amazon Studios’ internal teams, adhering to security, confidentiality, and production protocols.
Showcasing Technology and Innovation in Production
Amazon wanted to highlight not just the content of the documentary, but the cutting-edge production techniques and tools used to create it. We captured:
- Interactive demonstrations of tech on set
- Workflow breakdowns between departments
- The integration of creative tools, camera systems, and real-time feedback loops
This helped position the documentary not just as a political narrative—but a technological achievement in modern storytelling.
Fast, High-Quality Post-Production Turnaround
After each shoot, our post team handled:
- Rapid-turn edits for promotional content, internal recaps, and stakeholder review
- Dynamic editing with branded graphics, motion design, and music scoring
- Color correction and sound design to ensure professional polish
- Multiple versions delivered for internal Amazon Studios use, press kits, and digital release
We worked within tight timelines, ensuring each asset met Amazon’s high creative standards and branding requirements.
This comprehensive video solution allowed Amazon Studios to document and showcase the depth, innovation, and storytelling power behind their Presidential Election documentary—capturing not just what was made, but how it was made.
The Process
To support the creation and promotion of Amazon Studios’ Presidential Election documentary, Content Supply implemented a seamless, high-performance production process—designed to capture the essence of behind-the-scenes storytelling, showcase cutting-edge tech, and deliver polished, fast-turnaround video content. Here’s how we executed it:
1. Pre-Production Planning & Coordination
We collaborated with Amazon Studios’ producers and department leads to align on:
- Filming schedules and access permissions
- Key talent, moments, and production phases to capture
- Safety and compliance protocols for filming on active sets
- Visual style guides, brand guidelines, and desired narrative focus
This ensured our team was prepared to integrate smoothly into an active production environment with minimal disruption.
2. Onsite Filming & Embedded Documentation
Our crew operated as an embedded production team, capturing real-time content with flexibility and discretion. This included:
- Filming behind-the-scenes action across various departments
- Interviewing directors, producers, tech leads, and on-set talent
- Capturing gear setup, rehearsal moments, and key production breakthroughs
- Documenting the use of innovative technology and tools used during filming
We used lightweight camera setups and mobile lighting rigs to stay nimble, enabling us to cover multiple locations and moments without interrupting workflow.
3. Multi-Camera Coverage & Technical Detail
To showcase the depth and scale of Amazon’s production process, we captured:
- Cinematic b-roll of camera rigs, lighting setups, and set design
- Over-the-shoulder shots of live editing, script review, and playback
- Macro shots of high-tech equipment and data displays
- Drone footage (where applicable) for establishing shots of key locations
Every scene was shot with storytelling and visual clarity in mind, ensuring that both the narrative and innovation came through on screen.
4. Post-Production & Rapid-Turn Editing
Back at the studio, our editorial team managed:
- Syncing and organizing footage across multiple shoot days
- Editing narrative-driven highlight reels and behind-the-scenes featurettes
- Creating stylized cutdowns with branded motion graphics and text overlays
- Color grading and audio mixing to match Amazon’s production standards
- Delivering social-ready versions, sizzle reels, and internal content for Amazon stakeholders
We worked on tight turnaround timelines, ensuring Amazon Studios received broadcast-ready assets on demand.
5. Final Delivery & Multi-Use Asset Management
All deliverables were provided in organized, platform-optimized formats for:
- YouTube and social media promotions
- Amazon Prime internal documentation and promotional kits
- PR and press releases
- Archival and internal communication
Each video asset reinforced the brand, vision, and technical excellence behind the documentary.
This process gave Amazon Studios a robust content pipeline—capturing the story behind the story and helping them showcase their creative leadership in the entertainment industry.
The Results
Through Content Supply’s expert onsite video production and editing services, Amazon Studios gained a powerful suite of behind-the-scenes and promotional content for their Presidential Election documentary—elevating the storytelling, showcasing technical innovation, and supporting brand visibility across channels.
Here’s what we achieved:
Cinematic, Brand-Aligned Visuals Across Platforms
We delivered broadcast-quality footage that matched Amazon Studios’ production standards and visual identity. The behind-the-scenes content not only captured the creative energy on set, but also reflected the scale, polish, and professionalism that viewers associate with Amazon Originals.
Increased Audience Engagement and Anticipation
By releasing strategic cuts of the BTS content on social media, press platforms, and internal channels, Amazon Studios generated early buzz and anticipation around the documentary. Audiences gained a deeper connection to the story and its creation, building interest ahead of release.
Enhanced Internal and External Communications
The short-form edits and highlight reels were used effectively across internal presentations, stakeholder updates, and promotional materials, giving cross-functional teams a compelling visual narrative that communicated the scale and impact of the project.
Showcased Innovation Behind the Camera
Our coverage of the tools, tech, and production workflows allowed Amazon Studios to highlight their use of cutting-edge filmmaking methods, helping to position the documentary as not just timely in subject—but also forward-thinking in execution.
Scalable Content Library for Ongoing Use
All footage was delivered in a way that could be repurposed for future campaigns, archived for media kits, or adapted for editorial features—giving Amazon Studios more long-term value from a single production engagement.
In short, Content Supply helped Amazon Studios bring their behind-the-scenes story to life—supporting their creative vision, expanding their brand narrative, and delivering content that performed across audiences, platforms, and internal teams.
How Media Brands Like Amazon Studios Use Behind-the-Scenes Video Production to Elevate Their Stories and Strengthen Their Brand
In the age of transparency, storytelling isn’t just about the final product—it’s about what happens behind the scenes. For film studios, production companies, and media platforms, showcasing the how is just as important as the what—and audiences are more engaged than ever with the process behind the content they love.
That’s why brands like Amazon Studios partnered with Content Supply—to produce high-end, behind-the-scenes video content that highlights not only the creative journey, but also the cutting-edge technology, collaboration, and effort that goes into production.
If your team is producing original content, large-scale campaigns, or documentaries, here’s why documenting the process with professional BTS production can become a core asset—and how Content Supply helps make it happen.
The Problem: Great Projects, But No Visual Record of the Process
You’re already investing significant time, talent, and budget into creating content. But once the final cut is out in the world, the process disappears. And without a structured approach to documenting that process, you miss out on:
- Showcasing innovation (tech, tools, workflows)
- Highlighting the people behind the production
- Creating launch buzz and audience connection
- Building long-term brand credibility and thought leadership
- Supplying internal teams with shareable, repurposable content
For Amazon Studios, their Presidential Election documentary was a major project—but they knew the process behind the camera was just as powerful as the story onscreen.
The Solution: Onsite BTS Video Production + Editorial Support
Content Supply delivered a full-service, onsite video production solution—capturing real-time moments, technical insights, and behind-the-scenes storytelling to support the documentary launch and brand narrative.
Here’s what similar clients can expect from our service:
Embedded Onsite Coverage
We integrate directly into your production schedule—without disrupting your team’s workflow. Our agile crews document:
- Set design and technical rigging
- Director and crew interactions
- Talent interviews and creative collaboration
- Gear, lighting, and workflow showcases
Highlighting Innovation
Want to show how you’re using advanced gear, cloud-based production, AI editing tools, or real-time review systems? We specialize in filming and editing tech-driven BTS content that tells the story of innovation.
Multi-Format Content Delivery
From short-form social media teasers to 2-minute brand films and internal sizzle reels, we deliver assets ready to support:
- Press releases and PR kits
- YouTube and Instagram promos
- Internal stakeholder briefings
- Recruiting and talent acquisition
- Long-term brand marketing
Creative Direction + Editing
We handle the full post-production process—crafting a visual narrative with branded motion graphics, color grading, captions, and music licensing to ensure every piece of content reflects your voice and tone.
The Results: Lasting Impact from a Single Shoot
With behind-the-scenes video content from Content Supply, brands like Amazon Studios gain:
- Audience trust and transparency through human, real-time storytelling
- Enhanced brand authority in their industry or niche
- Multi-use content that fuels marketing, internal communications, and recruitment
- Creative momentum to build anticipation and elevate future campaigns
- A repeatable, scalable system to document every major production going forward
Who This Is For
This service is ideal for:
- Media companies and production studios launching original content
- Streaming platforms producing series, films, or documentaries
- Enterprise brands running high-end video or ad campaigns
- Creative agencies managing multi-day shoots or brand storytelling projects
- Tech-forward teams that want to showcase innovation in action
Ready to Tell the Story Behind the Story?
At Content Supply, we help you go beyond the final cut—by documenting the moments, talent, and tools that bring your projects to life.
Book a strategy call today. Let’s create premium BTS content that inspires your team, connects with your audience, and strengthens your brand.